Company Description

Arnold Street Media, Inc. is a Toronto-based digital agency focused on building and strengthening brand identities across online channels. The team develops data-driven strategies that integrate social media marketing, digital advertising, and tailored creative content.

By combining strategic insight with compelling storytelling, Arnold Street Media helps clients reach and engage the right audiences. Team members collaborate closely across accounts to deliver measurable results while supporting innovative ideas and continuous improvement.

Role Description

Arnold Street Media is seeking a Freelance PPC Specialist to provide contract, project-based support across several client accounts.

The PPC Specialist will help manage and optimize paid advertising campaigns across platforms including Google Ads, Meta Ads, and LinkedIn Ads. Day-to-day responsibilities may include campaign setup, keyword and audience research, performance monitoring, bid and budget adjustments, reporting, and identifying opportunities to improve campaign results.

The successful candidate will work within existing client strategies and collaborate with Arnold Street Media’s account, strategy, and creative teams to keep campaigns moving efficiently and aligned with broader marketing objectives.

This is a contract position intended to support overflow work on a project-by-project basis, with the potential for ongoing assignments. Toronto-based candidates are preferred.

Qualifications

Candidates should possess strong Digital Marketing and Online Marketing skills, with hands-on experience managing PPC campaigns across Google Ads, Meta Ads, and LinkedIn Ads. Candidates should be comfortable setting up, monitoring, optimizing, and reporting on paid media campaigns while working within established client strategies and objectives. Candidates should possess Web Analytics skills, including proficiency with Google Analytics, platform-specific reporting dashboards, conversion tracking, and campaign performance analysis. Candidates should have strong attention to detail and the ability to quickly review an account, identify areas requiring attention, and make informed optimization recommendations. Candidates should possess excellent Communication skills, with the ability to clearly present insights, provide reliable updates, and collaborate effectively with account, strategy, and creative teams. Candidates should be highly organized and comfortable managing multiple client accounts, deadlines, budgets, and campaign priorities. Additional beneficial qualifications include experience with A/B testing, conversion rate optimization, audience development, keyword research, budget pacing, and multi-channel paid media campaigns. Familiarity with ad tracking, attribution tools, pixels, conversion events, and current paid media platform policies and best practices is preferred. Previous agency experience is considered an asset, particularly experience joining existing accounts and working across multiple clients. A post-secondary degree or diploma in Marketing, Business, Communications, or a related field, or equivalent practical experience, is an asset.