Consumer Qualitative Researcher - Fundraising Innovation, CANCER RESEARCH UK
About the role
Big ideas. Lifelong connections. One objective. Consumer Qualitative Researcher - Fundraising Innovation Salary: £50,000 - £53,000 per annum
Reports to: Director of Innovation
Directorate: Marketing, Fundraising & Engagement
Contract: Permanent
Hours: 35 hours per week
Location: Stratford, London w/ high-flex (1 - 2 days per week in the office). We are open to further discussions around flexible working for the successful candidate.
Closing date: Wednesday 3rd of December 2025, 23:55
Interview date: From 8th December 2025
You must be eligible to work in the UK to apply for this vacancy. Cancer Research UK is not able to offer visa sponsorship. Qualitative Researcher - Cancer Research UK At Cancer Research UK , we're united by one purpose: to beat cancer . Every day we push boundaries, but we need to go further and faster. That's where you come in.
An exciting new role for a Consumer Qua litative Researcher has been created to establish this practice our Innovation Team. You'll bring your deep expertise in audience research into our innovation process-from discovery to delivery. Your work will ensure new fundraising experiences and propositions are grounded in real supporter needs, helping us learn what works, why, and for whom.
You'll predominantly use qualitative research methods to uncover unmet needs, behaviours and motivations, ensuring new fundraising experiences and services are grounded in real supporter insight. You'll also contribute to sizing opportunity areas and the evaluation of concepts and pilots, helping the team learn what works, why and for whom, playing a critical role in embedding audience-first thinking into the development of new opportunities that support Cancer Research UK's vital work.
What You'll Do
- Lead exploratory and generative research using methods like interviews, ethnography, observation, and co-creation.
- Turn complex challenges into clear, actionable research questions.
- Synthesise qualitative, quantitative, and behavioural insights to identify unmet needs and inform new opportunities.
- Create compelling artefacts (insight decks, maps, videos) that inspire and influence.
- Track cultural, behavioural, and tech trends to shape ideas and strategy.
- Collaborate with service designers and stakeholders to embed audience-first thinking.
- Design and facilitate co-creation sessions with supporters.
- Manage external research partners and contribute to building research capability within the team.
What We're Looking For
- Strong experience in qualitative and exploratory research, ideally in innovation or product development.
- Prove experience in qualitative research in a commercial environment with a focus on consumer insights.
- Skilled in human-centred design approaches and techniques like ethnography, contextual inquiry, and co-creation.
- Ability to plan and deliver research end-to-end, and communicate findings persuasively to diverse audiences.
- Comfortable with ambiguity and iterative ways of working.
- Collaborative, empathetic, and curious, with a keen eye on trends and behaviours.
- Excellent project management skills and commitment to inclusive research practices.
- Confident communicator, you'll be working with the Director of Innovation resenting findings and ideas to senior leadership team.
Join us and help shape innovative experiences that support our mission to beat cancer. Our organisation values are designed to guide all that we do.
Bold: Act with ambition, courage and determination
Credible: Act with rigour and professionalism
Human : Act to have a positive impact on people
Together: Act inclusively and collaboratively
We're looking for people who can believe in and embody these organisation values and can use them to drive forward progress against our mission to beat cancer.
What will I gain? We create a working environment that supports your wellbeing and provide a generous benefits package, a wide range of career and personal development opportunities and high-quality tools. Our policies and processes enable you to improve your work-life balance, take positive steps in your career and achieve your personal wellbeing goals.
You can explore our benefits by visiting our careers web page.
How do I apply? We operate an anonymised shortlisting process in our commitment to equality, diversity and inclusion. CVs are required for all applications; but we won't be able to view them until we invite you for an interview. Instead, we ask you to complete the work history section of the online application form for us to be able to assess you fairly and objectively.
For more information on this career opportunity please visit our website or contact us at .
For more updates on our work and careers, follow us on: Linked In, Facebook, Instagram, X and YouTube.
Please note that, Internally, this role is known as Innovation User Researcher.
Consumer Qualitative Researcher - Fundraising Innovation, CANCER RESEARCH UK
About the role
Big ideas. Lifelong connections. One objective. Consumer Qualitative Researcher - Fundraising Innovation Salary: £50,000 - £53,000 per annum
Reports to: Director of Innovation
Directorate: Marketing, Fundraising & Engagement
Contract: Permanent
Hours: 35 hours per week
Location: Stratford, London w/ high-flex (1 - 2 days per week in the office). We are open to further discussions around flexible working for the successful candidate.
Closing date: Wednesday 3rd of December 2025, 23:55
Interview date: From 8th December 2025
You must be eligible to work in the UK to apply for this vacancy. Cancer Research UK is not able to offer visa sponsorship. Qualitative Researcher - Cancer Research UK At Cancer Research UK , we're united by one purpose: to beat cancer . Every day we push boundaries, but we need to go further and faster. That's where you come in.
An exciting new role for a Consumer Qua litative Researcher has been created to establish this practice our Innovation Team. You'll bring your deep expertise in audience research into our innovation process-from discovery to delivery. Your work will ensure new fundraising experiences and propositions are grounded in real supporter needs, helping us learn what works, why, and for whom.
You'll predominantly use qualitative research methods to uncover unmet needs, behaviours and motivations, ensuring new fundraising experiences and services are grounded in real supporter insight. You'll also contribute to sizing opportunity areas and the evaluation of concepts and pilots, helping the team learn what works, why and for whom, playing a critical role in embedding audience-first thinking into the development of new opportunities that support Cancer Research UK's vital work.
What You'll Do
- Lead exploratory and generative research using methods like interviews, ethnography, observation, and co-creation.
- Turn complex challenges into clear, actionable research questions.
- Synthesise qualitative, quantitative, and behavioural insights to identify unmet needs and inform new opportunities.
- Create compelling artefacts (insight decks, maps, videos) that inspire and influence.
- Track cultural, behavioural, and tech trends to shape ideas and strategy.
- Collaborate with service designers and stakeholders to embed audience-first thinking.
- Design and facilitate co-creation sessions with supporters.
- Manage external research partners and contribute to building research capability within the team.
What We're Looking For
- Strong experience in qualitative and exploratory research, ideally in innovation or product development.
- Prove experience in qualitative research in a commercial environment with a focus on consumer insights.
- Skilled in human-centred design approaches and techniques like ethnography, contextual inquiry, and co-creation.
- Ability to plan and deliver research end-to-end, and communicate findings persuasively to diverse audiences.
- Comfortable with ambiguity and iterative ways of working.
- Collaborative, empathetic, and curious, with a keen eye on trends and behaviours.
- Excellent project management skills and commitment to inclusive research practices.
- Confident communicator, you'll be working with the Director of Innovation resenting findings and ideas to senior leadership team.
Join us and help shape innovative experiences that support our mission to beat cancer. Our organisation values are designed to guide all that we do.
Bold: Act with ambition, courage and determination
Credible: Act with rigour and professionalism
Human : Act to have a positive impact on people
Together: Act inclusively and collaboratively
We're looking for people who can believe in and embody these organisation values and can use them to drive forward progress against our mission to beat cancer.
What will I gain? We create a working environment that supports your wellbeing and provide a generous benefits package, a wide range of career and personal development opportunities and high-quality tools. Our policies and processes enable you to improve your work-life balance, take positive steps in your career and achieve your personal wellbeing goals.
You can explore our benefits by visiting our careers web page.
How do I apply? We operate an anonymised shortlisting process in our commitment to equality, diversity and inclusion. CVs are required for all applications; but we won't be able to view them until we invite you for an interview. Instead, we ask you to complete the work history section of the online application form for us to be able to assess you fairly and objectively.
For more information on this career opportunity please visit our website or contact us at .
For more updates on our work and careers, follow us on: Linked In, Facebook, Instagram, X and YouTube.
Please note that, Internally, this role is known as Innovation User Researcher.