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Inside Sales Representative (ISR Hybrid)

Bobcat of Brantfordabout 24 hours ago
Hybrid
Brantford, Ontario, Canada
Mid Level
Full-Time

About the role

Inside Sales Representative

Bobcat of Brantford

Are you a driven salesperson who thrives on turning opportunities into revenue? We’re hiring a high-energy Inside Sales Representative (ISR Hybrid) to own the front line of customer engagement—converting inbound traffic, rental activity, and dormant accounts into profitable equipment sales. This is not a passive counter role. This is a revenue-generating sales position with clear expectations, measurable performance, and real earning potential.

What You’ll Own Convert walk-in traffic, phone calls, and rental inquiries into equipment sales Proactively generate opportunities through outbound calls, follow-ups, and campaigns Identify and capitalize on rental-to-purchase, trade-in, and upgrade opportunities Qualify leads and feed high-value opportunities to outside sales Re-engage dormant accounts and uncover untapped revenue Leverage CRM to manage pipeline, follow-ups, and close deals

What Winning Looks Like Consistent lead generation and conversion Strong outbound activity and follow-up discipline High close rates on inbound and rental-driven opportunities Active contribution to gross profit and revenue growth Ability to turn every customer interaction into a sales opportunity

Who You Are Competitive, goal-oriented, and motivated by performance Confident in engaging customers and asking for the sale Organized and disciplined with follow-up and pipeline management Comfortable working in a fast-paced, customer-facing environment Experience in sales, equipment, or retail is an asset—but drive matters more than background

Why This Role Direct impact on revenue – your performance drives results Strong earning potential tied to activity and results Opportunity to grow into outside sales or key account roles Work at the center of sales, rentals, and customer relationships

If you’re the type who doesn’t wait for opportunities—you create them—we want to hear from you.

About Bobcat of Brantford

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Bobcat of Brantford is your authorized dealer for all your compact equipment needs. Bobcat of Brantford has been committed to providing quality Bobcat service, parts, and equipment sales throughout Southwestern Ontario, focusing on Brant, Oxford, Norfolk, and Haldimand counties.

Since 2002, Bobcat of Brantford has been providing equipment solutions for many different segments of the market including construction, rental, property maintenance, snow removal, landscaping, agriculture, and the industrial industry.

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