Who you are

• B2B field marketing experience, preferably in Tech industry, across a broad range of multi-channel, integrated marketing activities with a particular focus on events execution
• Exceptionally good at understanding the needs and expectations of a diverse set of customers and stakeholders
• Confident and self-assured communicator. Experience of managing agencies, suppliers, contractors and direct reports and also able to influence widely to build relationships
• Data-led, a strong handle of marketing metrics and a high level of understanding web analytics/tracking/reporting. ensuring all marketing is highly measurable and contributes towards our B2B KPIs
• Excellent organizational and prioritization skills - experience of leading and managing multiple complex projects with attention to detail but also an ability to think innovatively and creatively
• Proven track record of understanding how to build and deploy campaigns to achieve the desired outcomes; on time and on budget and with the right quality
• Strong knowledge of regional demand generation strategies and tactics, including account segmentation, content localization and content personalization
• Strong analytical and problem solving skills
• Excellent English written and verbal communication skills
• Ability to travel, as needed, to support key initiatives
• Not ticking every box? That’s totally okay! Studies show that women and people of colour might hesitate to apply unless they meet every single requirement. At ScriptRunner, part of TAG, we’re dedicated to creating a diverse and welcoming team
• If you’re passionate about this role and keen to learn and grow with us, we encourage you to apply, even if you don’t have everything that's listed just yet

What the job involves

• As a Field Marketing Manager for North America, this role is critical in aligning regional marketing initiatives with the goals of the sales organization
• You’ll be the key marketing partner for the regional sales team, developing and executing marketing programs that build pipeline, accelerate deals, and drive revenue
• You will be responsible for understanding the regional sales strategy, identifying opportunities to support pipeline growth, and managing marketing performance with clear attribution and influence on sales outcomes
• This is a highly collaborative role that bridges strategic planning and hands-on execution
• Act as the marketing business partner to the regional sales team; attend sales meetings, understand territory plans, and translate them into marketing strategies
• Collaborate closely with regional sales leadership to prioritize marketing programs based on pipeline goals, target accounts, and deal stages, including identifying opportunities for marketing to help accelerate late-stage deals and reduce sales cycles
• Provide insight into market trends, customer behaviour, and competitive activity that inform regional campaigns
• Maintain a close feedback loop with account executives and business development executives to assess the impact of marketing touchpoints on deal velocity. Use data to continuously optimize marketing plans and demonstrate business value to key stakeholders
• Actively contribute to regular regional marketing planning in conjunction with your team, to bring your expertise to activity/project budgeting
• Activate and oversee all campaigns whilst closely collaborating with all other teams/suppliers for successful outcomes which will heavily focus on integrated multi-channel campaigns and regional events
• Plan, manage and execute integrated, multi-channel demand generation programs, incorporating events, organic and paid media, ABM (account-based marketing), email marketing, and digital marketing programs
• Work with wider team for messaging/communications around events, ensuring cohesion and consistency as needed - aligned to our goals and target audiences
• Work with suppliers, partners to coordinate and oversee end-to-end details of events including event communications, logistics such as venue selection and contracts, budgeting, booth design, and on-site execution
• Align to and collect key metrics for the region to understand the impact being created, with regular stakeholder reporting and optimization
• Support enablement with sales and ensure the team is enabled across all related marketing campaign outreach and qualified lead follow-ups
• Implement and localize SEO strategies to improve search visibility, website traffic, and lead generation in the region; ensure content is optimized for local search behaviour and aligned with global SEO guidelines
• Manage regional website updates, including deploying new features and functionality within the CMS, localizing and optimizing content, and providing feedback, contributions and insights to Adaptavist’s global website roadmap
• Be our partners’ main operational point of contact for marketing in the region, where needed; develop and articulate communication strategy for Adaptavist and partner integrated efforts; manage partner marketing communications (eg. announcements, company updates, etc)
• Build and execute collaborative marketing and regional GTM plans with partners along with internal teams and stakeholders to achieve business outcomes. This includes but not limited to joint communication proposition (eg. announcements, company updates, etc), content development (e.g. blogs, case studies), and partner-related offline/online events
• Measures and reports on the impact of the marketing initiatives, recommending revised activities to improve ongoing results to continuously optimize marketing strategies
• Support enablement of regional business development and sales development - to maximize the outcomes of campaigns and activities
• Influence and foster strong networks with your business partners by presenting your work in meetings across the business
• Contribute to improvement initiatives across Adaptavist and the Group to support the wider development and growth of the Group, fostering a culture of continuous improvement

Benefits

• Aviva pension scheme with company's contribution up to 5% on your basic pay
• Private medical insurance with BUPA inclusive of dental and mental health care benefit
• Employee assistance programme to support personal issues like health, family, money, work and most importantly, you!
• Eyecare vouchers for free eyes test from day one onwards
• Unum income protection scheme covering up to 60% of your monthly salary (plus pension contributions) after 26-weeks of disability
• Unum life assurance, paying a death in service benefit of a multiple of your base annual salary
• Adaptavist rewards - save and receive cashback whilst you spend with our rewards system
• Unlimited holiday! That's right, there's no cap on the number of days that you can request off in our holiday year
• Flexible working, suit your personal needs while maintaining your job responsibilities
• Enhanced parental leave - 26 weeks at full pay for birthing partners, and 13 weeks at full pay for non-birthing partners
• Employee donation scheme with AdaptaKind, making an impactful change in the world through company-matched charitable giving, fundraising and volunteering
• Green Commute Initiative, cycle to work scheme allows you to get a brand new bike and safety equipment for your commute to work, all of which is tax free
• Online streaming service - Whether you're a Disney fanatic, an Audible enthusiast or a Netflix nut, there should be something for all!
• Healthcare insurance by TriNet
• Employee assistance programme to support personal issues like health, family, money, work and most importantly, you!
• 401K matching scheme up to 4% as your employer
• Unlimited holiday! That's right, there's no cap on the number of days that you can request off in our holiday year.
• RRSP pension scheme up to 4% match as your employer
• Basic life insurance of $25,000 by Canada Life Scheme
• Healthcare insurance by Canada Life Scheme
• Dental care and optical care by Canada Life Scheme
• Accidental death and dismemberment of $25,000 by Canada Life Scheme
• Employee & Family Assist Program (EFAP) by Shepell providing professional, confidential support services for employees and their immediate family members
• Unlimited holiday! That's right, there's no cap on the number of days that you can request off in our holiday year
• Calm app subscription. Calm is the number 1 app for sleep, meditation and relaxation
• Extended leave for adoption, IVF, surrogacy, elective egg freezing, and women's health needs such as menopause, menstruation, endometriosis, and PCOS