Top Benefits
About the role
At Fairstone, our culture is built on strong values and leadership principles that define the expectations we have for working together and with our customers. We help Canadians find the right solution to meet their needs with a variety of products and services. Our values and principles guide the actions we take to ensure our customers get the best experience possible.
Be part of our talented and growing team! We are currently looking for a Sr Analyst, Customer Analytics, to join our team reporting to the Director, Direct Lending Analytics.
As a Senior Analyst, Customer Analytics, you will play a key role in analyzing customer and digital data to uncover insights that drive business growth and enhance customer experience. You will support the development of customer segmentation, journey analysis, and performance measurement by leveraging data from multiple sources, including digital platforms. This role requires strong analytical skills, technical proficiency, and the ability to collaborate across marketing, product, and technology teams.
"Be a part of our inclusive workplace where diverse perspectives drive innovation and excellence."
WHY JOIN US?
BECAUSE WE ARE PROUD TO BE One of Montreal's Top Employers for 2025 for the fifth consecutive year by the editors of Canada's Top 100 Employers.
WE OFFER:
- Work-Life Balance: Our 37.5-hour workweek and hybrid model (3 days in-office) promote a healthy balance.
- Wellness: Tailored well-being solutions available 24/7.
- Time Off: Minimum 15 paid vacations, 6 wellness days, with federal holidays.
- Community Support: Paid Volunteer Day to give back to your community.
- Retirement Planning: Employee and employer contribution pension plan, plus the Fairstone Retirement Savings Plan
- Development: Access to Fairstone Academy for comprehensive training and skill development.
- Employee discounts: Exclusive access to discounted products and services, including car insurance, hotels, attractions, movies, gym memberships, and more.
WHAT WILL YOU WORK ON?
- Analyze customer behavior and engagement across digital and offline channels to identify trends, friction points, and opportunities for optimization.
- Support the development and execution of customer segmentation and targeting strategies using data from Customer Data Platforms (CDPs) and digital analytics tools.
- Conduct deep-dive analyses on customer journeys, retention, churn, and conversion to support personalization and lifecycle marketing.
- Implement and maintain digital tracking solutions using Google Tag Manager (GTM) and Google Analytics 4 (GA4) to ensure accurate data collection.
- Build and maintain dashboards and reports using BI tools (e.g., Power BI, Quicksight) to monitor customer and campaign performance.
- Present insights and recommendations to stakeholders in a clear, concise, and actionable format.
- Collaborate with cross-functional teams to define customer KPIs and translate business questions into analytical approaches.
- Present insights and recommendations to stakeholders in a clear, concise, and actionable format.
WHO ARE WE LOOKING FOR
- University Degree
- 3 to 5 years of experience
- Proficiency in SQL for data querying and analysis
- Experience with Business Intelligence tools such as:
- Power BI
- AWS Quicksight
- Familiarity with Marketing Automation platforms, including Braze
- Strong skills in Microsoft Excel for data manipulation and reporting
- Knowledge of Web Analytics tools, including:
- Google Analytics
- Google Tag Manager
- Adobe Analytics
- Amplitude
**This role is vacant**
WE ARE PROUD TO BE RECOGNIZED AS Great Place to Work® Canada for 2025 and
Montreal's Top Employers 2025 by Canada’s Top 100 Employers!
Learn more:
https://www.fairstone.ca/en/about/canadian-lender
Follow us on LinkedIn:
https://www.linkedin.com/company/fairstone/mycompany/
If you have a preferred language for communication, please kindly inform us whether you prefer French or English on your application.
Fairstone is an equal opportunity employer. Accordingly, we will make reasonable accommodations to respond to the needs of people with disabilities. Individuals who view themselves as Aboriginals, members of visible minorities, and disabled are encouraged to apply in confidence.
Time Type:
Full time
Job Type:
Permanent
About Fairstone
Fairstone is a leading provider of responsible lending solutions, with a nearly one-hundred-year legacy in Canada. As an operating subsidiary of Fairstone Bank of Canada, Fairstone offers unsecured personal loans, secured personal loans and mortgages to near-prime customers online and in 250 branches coast to coast. Collectively , Fairstone Bank and its subsidiaries offer credit cards and rewards programs, point-of-sale financing through merchant partners and automobile financing via EdenPark. With a long-established Canadian history, Fairstone Bank and Fairstone are committed to improving the lives of Canadians with value-driven and accessible financial solutions. More at Fairstone.ca.
Top Benefits
About the role
At Fairstone, our culture is built on strong values and leadership principles that define the expectations we have for working together and with our customers. We help Canadians find the right solution to meet their needs with a variety of products and services. Our values and principles guide the actions we take to ensure our customers get the best experience possible.
Be part of our talented and growing team! We are currently looking for a Sr Analyst, Customer Analytics, to join our team reporting to the Director, Direct Lending Analytics.
As a Senior Analyst, Customer Analytics, you will play a key role in analyzing customer and digital data to uncover insights that drive business growth and enhance customer experience. You will support the development of customer segmentation, journey analysis, and performance measurement by leveraging data from multiple sources, including digital platforms. This role requires strong analytical skills, technical proficiency, and the ability to collaborate across marketing, product, and technology teams.
"Be a part of our inclusive workplace where diverse perspectives drive innovation and excellence."
WHY JOIN US?
BECAUSE WE ARE PROUD TO BE One of Montreal's Top Employers for 2025 for the fifth consecutive year by the editors of Canada's Top 100 Employers.
WE OFFER:
- Work-Life Balance: Our 37.5-hour workweek and hybrid model (3 days in-office) promote a healthy balance.
- Wellness: Tailored well-being solutions available 24/7.
- Time Off: Minimum 15 paid vacations, 6 wellness days, with federal holidays.
- Community Support: Paid Volunteer Day to give back to your community.
- Retirement Planning: Employee and employer contribution pension plan, plus the Fairstone Retirement Savings Plan
- Development: Access to Fairstone Academy for comprehensive training and skill development.
- Employee discounts: Exclusive access to discounted products and services, including car insurance, hotels, attractions, movies, gym memberships, and more.
WHAT WILL YOU WORK ON?
- Analyze customer behavior and engagement across digital and offline channels to identify trends, friction points, and opportunities for optimization.
- Support the development and execution of customer segmentation and targeting strategies using data from Customer Data Platforms (CDPs) and digital analytics tools.
- Conduct deep-dive analyses on customer journeys, retention, churn, and conversion to support personalization and lifecycle marketing.
- Implement and maintain digital tracking solutions using Google Tag Manager (GTM) and Google Analytics 4 (GA4) to ensure accurate data collection.
- Build and maintain dashboards and reports using BI tools (e.g., Power BI, Quicksight) to monitor customer and campaign performance.
- Present insights and recommendations to stakeholders in a clear, concise, and actionable format.
- Collaborate with cross-functional teams to define customer KPIs and translate business questions into analytical approaches.
- Present insights and recommendations to stakeholders in a clear, concise, and actionable format.
WHO ARE WE LOOKING FOR
- University Degree
- 3 to 5 years of experience
- Proficiency in SQL for data querying and analysis
- Experience with Business Intelligence tools such as:
- Power BI
- AWS Quicksight
- Familiarity with Marketing Automation platforms, including Braze
- Strong skills in Microsoft Excel for data manipulation and reporting
- Knowledge of Web Analytics tools, including:
- Google Analytics
- Google Tag Manager
- Adobe Analytics
- Amplitude
**This role is vacant**
WE ARE PROUD TO BE RECOGNIZED AS Great Place to Work® Canada for 2025 and
Montreal's Top Employers 2025 by Canada’s Top 100 Employers!
Learn more:
https://www.fairstone.ca/en/about/canadian-lender
Follow us on LinkedIn:
https://www.linkedin.com/company/fairstone/mycompany/
If you have a preferred language for communication, please kindly inform us whether you prefer French or English on your application.
Fairstone is an equal opportunity employer. Accordingly, we will make reasonable accommodations to respond to the needs of people with disabilities. Individuals who view themselves as Aboriginals, members of visible minorities, and disabled are encouraged to apply in confidence.
Time Type:
Full time
Job Type:
Permanent
About Fairstone
Fairstone is a leading provider of responsible lending solutions, with a nearly one-hundred-year legacy in Canada. As an operating subsidiary of Fairstone Bank of Canada, Fairstone offers unsecured personal loans, secured personal loans and mortgages to near-prime customers online and in 250 branches coast to coast. Collectively , Fairstone Bank and its subsidiaries offer credit cards and rewards programs, point-of-sale financing through merchant partners and automobile financing via EdenPark. With a long-established Canadian history, Fairstone Bank and Fairstone are committed to improving the lives of Canadians with value-driven and accessible financial solutions. More at Fairstone.ca.