Join LEGO® CANADA to elevate our B2B eCommerce by defining and driving the strategy to new heights!

Are you ready to be part of a pioneering team in a fast-changing retail landscape? Step into a collaborative, playful, and forward-thinking environment where creativity and innovation are encouraged. Work with high-performing teams, own your development, and make an impact. Apply now!

Core Responsibilities

• Manage, identify opportunities, and drive growth of the eComm channel with focus on strategic and executional priorities.
• Lead digital performance marketing on-platform, including listings, SEO, Display, and Retail Activation.
• Shape channel strategy and customer business plans, ensuring alignment with Canada’s overall Channel and Integrated Commercial Planning.
• Collaborate with channel leads, Key Account Managers, AMS B2B eCommerce, and LEGO Retail teams, sharing accountability for eComm results.
• Grow LEGO Canada’s eCommerce footprint with existing and new customers.
• Coordinate with Marketing and BU leaders to align strategies.
• Identify product trends and partner with Demand Planning to optimize forecasts and sales.
• Manage listings, availability, and online presence across eComm partners.
• Foster a test-and-learn culture to drive innovation and experimentation.

Do your part in our team’s success
eCommerce strategy and execution are critical growth drivers for LEGO Canada. The eCommerce Manager will lead all locally driven initiatives with best-in-class quality, collaborating across Marketing, Sales, Operations, and Regional teams to deliver a consistent brand experience across touchpoints.

Do your part in our team succeeding

Establishing eCommerce strategy and its implementation is key growth driver for LEGO Canada. The eCommerce Manager is expected to lead all the locally driven eCommerce activities in Canada with best-in-class quality by collaborating with other functions e.g. Marketing, Sales, Operations, Regional team to deliver harmonized brand experience across the touch points.

Do you have what it takes

• Demonstrated customer-facing key account management experience in consumer-packaged goods or retail
• Dedicated experience in eCommerce or Digital marketing
• Critical thinking with focus on deliverables
• Cross-functional collaboration
• Strong collaborator and relationship management skills
• Hands-on approaches with a focus on learning and an entrepreneurial mindset.
• Demonstrated project management experience to build and develop and implement an eComm strategy
• Full understanding of the conversion funnel, the digital retail landscape, and the dynamics of e-Commerce and Omni-channel, as well as thorough knowledge of new shopper acquisition channels.
• Excellent analytical skills, a passion for data metrics and the ability to turn analysis into the creation, execution of actionable e-commerce programs and digital campaigns
• Digitally native, including the ability to understand key technical issues and their implications
• Fully operational in selling and negotiation skills, sales & commercial analysis and customer collaboration.
• Successful leadership experience in leading diverse individuals.
• High-level of integrity, and passion with a presence that fits a fast-paced, energetic and collaborative organization.

Relocation

There is no relocation budget for this role.

Hybrid working model

Our workplace enables our LEGO® colleagues to be and do their best at work. Introducing a flexible way of working is a great example of how we live up to our ambition. This 3 day in the office hybrid model will exemplify our People Promise by embracing the different life situations of our colleagues.

#LI-LW2

#LI-Hybrid

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.