About the role
Position Summary:
We are seeking a highly motivated and experienced Vice President of Sales & Marketing to lead our sales team and drive revenue growth, both in North America and Global. Reporting directly to the President, the Vice President of Sales & Marketing will be responsible for developing and implementing sales strategies, managing key accounts, and fostering a high-performance sales culture. This role requires strong leadership skills, strategic thinking, and a proven track record of success in sales management. Additionally, the incumbent once established in the role will become a member of the Britespan Executive Leadership Team.
Due to the nature of the role and to support growth & development, please note that this position is required to be onsite in WINGHAM, ON and the candidate must be within a reasonable commute, or willing to relocate for this exciting opportunity. Please make sure that you consider this factor when applying for the role.
Other compensation factors in addition to base salary will be discussed during the hiring process.
Must be willing to work a flexible work schedule and able to travel. While this may not happen regularly, the role may require periods of up to 50% travel, which may include travel across entire Canada & USA, and globally as other markets continue to grow (e.g. Europe/United Kingdom)
Position Qualifications:
Education & Knowledge
- A University degree in business administration, marketing, sales or equivalent Certification in a related field
- Knowledge in the following areas: Sales Management, Market Analysis and Strategic Planning, CRM, Financial Acumen, Distribution & Dealer Networks.
Skills
- Strong leadership skills, including the ability to inspire, motivate, and coach a sales team to achieve their goals, are critical for driving performance and fostering a positive work culture.
- Analytical, able to collect and analyze data to interpret for use with continuous improvement initiatives and to reach sales targets.
- Able to investigate, qualify and source new dealers in vacant regions.
- Ability to work in a high-pressure environment.
- Decisive, considering input from stakeholders and data driven decisions, while keeping commitments to necessary timelines.
- Strong organizational, negotiation & problem-solving skills, able to juggle multiple competing priorities.
- Fiscally responsible and profit-minded when executing all business initiatives.
- Independent, self-starter with excellent time management.
- Creative across the board, able to think outside the box and demonstrated ability to establish any course corrections needed, proactively.
- Proficient in Microsoft Office Suite.
- Proven depth and experience with CRM software; HubSpot preferred.
Experience
- 20+ years sales experience (minimum)
- 10+ years’ experience in Sales Leadership and/or Senior Management Capacity
- Sales experience in both US and Canada.
- New Dealer Acquisition and Network expansion experience
- A strong background in successful sales / sales management.
- Experience in strategic growth planning and execution.
- Experience investigating potential markets, analyzing and establishing courses of market penetration and/or expansion.
- Demonstrated ability to grow a team and implement succession planning, coaching and mentoring for both individual and team success.
- Comprehensive knowledge, experience and oversight of marketing, including SEO, lead generation and brand building.
- Customer complaint management and resolution.
- Experience in developing commission structures that foster success and revenue growth.
- 7+ years’ building industry & construction related.
- Manufacturing/distribution Experience – asset
- Global sales experience - asset
- Fabric building industry experience - asset
- Dealer distribution networks, development and acquisition – asset
Communication
- Excellent interpersonal, oral, and written communication skills
- Ability to interact in a team environment and positively contribute to the company missions
Responsibilities:
- Develop and execute comprehensive sales strategies to achieve revenue targets and drive market penetration in the USA, Canada and abroad.
- Lead, coach, and mentor a team of sales professionals, including a Director of Sales in the USA and a Director of Sales in Canada, to maximize their potential and performance.
- Establish sales objectives, quotas, and performance metrics (KPI’s) to track progress and ensure accountability.
- Create and manage customer contracts, payment terms, receivables and project management.
- Collaborate with cross-functional teams, including marketing, product development, human resources and customer service, to align sales initiatives with overall business objectives.
- Cultivate and maintain relationships with key accounts and strategic partners to drive sales growth and expand market share.
- Analyze market trends, competitor activities, and customer feedback to identify opportunities for enhancement and differentiation.
- Develop and manage the sales budget, including forecasting, expense control, and resource allocation, to optimize profitability.
- Provide regular reporting and updates to the executive team on sales performance, market trends, and opportunities/challenges.
- Stay abreast of industry developments and best practices to continuously improve sales processes, techniques, and effectiveness.
- Represent the company at industry events, conferences, and trade shows to promote our brand and expand our network.
- Follow up the sales support custom quotes to dealers, ensuring maximization of opportunities.
- Responsible for ensuring consistent and balanced commission structures that foster success and revenue growth in conjunction with Finance and Human Resources Departments.
- Assist in facilitation of annual International Dealer conferences to encourage information and best practice sharing and constructive collaboration amongst dealer network and Britespan.
- Use and utilization CRM data base as primary housing for data & activities.
- Engage and leverage relationships with other Britespan affiliated sales organizations for best practice and strategic development.
- Reporting to Operations on forecasting, capacity planning and inventory management
- Work with the marketing department to understand and communicate marketing messages to the field.
- Foster a team environment and positive culture.
- Responsible in conjunction with human resources for recruitment and performance management of all personnel reporting within sales & marketing departments.
- Other duties as assigned.
About Britespan Building Systems Inc.
When you need a reliable, energy-efficient building, trust Britespan Fabric Buildings to meet your unique challenges and deliver a custom fabric structure just the way you want. We serve industries as diverse as warehousing, waste and recycling, aviation, agriculture, events and hospitality, military, sports and watercraft, and ports. You name it, we create engineered fabric buildings for almost any environment. Plus, we include customizable options from foundations and suspended structural systems to insulation and access points.
About the role
Position Summary:
We are seeking a highly motivated and experienced Vice President of Sales & Marketing to lead our sales team and drive revenue growth, both in North America and Global. Reporting directly to the President, the Vice President of Sales & Marketing will be responsible for developing and implementing sales strategies, managing key accounts, and fostering a high-performance sales culture. This role requires strong leadership skills, strategic thinking, and a proven track record of success in sales management. Additionally, the incumbent once established in the role will become a member of the Britespan Executive Leadership Team.
Due to the nature of the role and to support growth & development, please note that this position is required to be onsite in WINGHAM, ON and the candidate must be within a reasonable commute, or willing to relocate for this exciting opportunity. Please make sure that you consider this factor when applying for the role.
Other compensation factors in addition to base salary will be discussed during the hiring process.
Must be willing to work a flexible work schedule and able to travel. While this may not happen regularly, the role may require periods of up to 50% travel, which may include travel across entire Canada & USA, and globally as other markets continue to grow (e.g. Europe/United Kingdom)
Position Qualifications:
Education & Knowledge
- A University degree in business administration, marketing, sales or equivalent Certification in a related field
- Knowledge in the following areas: Sales Management, Market Analysis and Strategic Planning, CRM, Financial Acumen, Distribution & Dealer Networks.
Skills
- Strong leadership skills, including the ability to inspire, motivate, and coach a sales team to achieve their goals, are critical for driving performance and fostering a positive work culture.
- Analytical, able to collect and analyze data to interpret for use with continuous improvement initiatives and to reach sales targets.
- Able to investigate, qualify and source new dealers in vacant regions.
- Ability to work in a high-pressure environment.
- Decisive, considering input from stakeholders and data driven decisions, while keeping commitments to necessary timelines.
- Strong organizational, negotiation & problem-solving skills, able to juggle multiple competing priorities.
- Fiscally responsible and profit-minded when executing all business initiatives.
- Independent, self-starter with excellent time management.
- Creative across the board, able to think outside the box and demonstrated ability to establish any course corrections needed, proactively.
- Proficient in Microsoft Office Suite.
- Proven depth and experience with CRM software; HubSpot preferred.
Experience
- 20+ years sales experience (minimum)
- 10+ years’ experience in Sales Leadership and/or Senior Management Capacity
- Sales experience in both US and Canada.
- New Dealer Acquisition and Network expansion experience
- A strong background in successful sales / sales management.
- Experience in strategic growth planning and execution.
- Experience investigating potential markets, analyzing and establishing courses of market penetration and/or expansion.
- Demonstrated ability to grow a team and implement succession planning, coaching and mentoring for both individual and team success.
- Comprehensive knowledge, experience and oversight of marketing, including SEO, lead generation and brand building.
- Customer complaint management and resolution.
- Experience in developing commission structures that foster success and revenue growth.
- 7+ years’ building industry & construction related.
- Manufacturing/distribution Experience – asset
- Global sales experience - asset
- Fabric building industry experience - asset
- Dealer distribution networks, development and acquisition – asset
Communication
- Excellent interpersonal, oral, and written communication skills
- Ability to interact in a team environment and positively contribute to the company missions
Responsibilities:
- Develop and execute comprehensive sales strategies to achieve revenue targets and drive market penetration in the USA, Canada and abroad.
- Lead, coach, and mentor a team of sales professionals, including a Director of Sales in the USA and a Director of Sales in Canada, to maximize their potential and performance.
- Establish sales objectives, quotas, and performance metrics (KPI’s) to track progress and ensure accountability.
- Create and manage customer contracts, payment terms, receivables and project management.
- Collaborate with cross-functional teams, including marketing, product development, human resources and customer service, to align sales initiatives with overall business objectives.
- Cultivate and maintain relationships with key accounts and strategic partners to drive sales growth and expand market share.
- Analyze market trends, competitor activities, and customer feedback to identify opportunities for enhancement and differentiation.
- Develop and manage the sales budget, including forecasting, expense control, and resource allocation, to optimize profitability.
- Provide regular reporting and updates to the executive team on sales performance, market trends, and opportunities/challenges.
- Stay abreast of industry developments and best practices to continuously improve sales processes, techniques, and effectiveness.
- Represent the company at industry events, conferences, and trade shows to promote our brand and expand our network.
- Follow up the sales support custom quotes to dealers, ensuring maximization of opportunities.
- Responsible for ensuring consistent and balanced commission structures that foster success and revenue growth in conjunction with Finance and Human Resources Departments.
- Assist in facilitation of annual International Dealer conferences to encourage information and best practice sharing and constructive collaboration amongst dealer network and Britespan.
- Use and utilization CRM data base as primary housing for data & activities.
- Engage and leverage relationships with other Britespan affiliated sales organizations for best practice and strategic development.
- Reporting to Operations on forecasting, capacity planning and inventory management
- Work with the marketing department to understand and communicate marketing messages to the field.
- Foster a team environment and positive culture.
- Responsible in conjunction with human resources for recruitment and performance management of all personnel reporting within sales & marketing departments.
- Other duties as assigned.
About Britespan Building Systems Inc.
When you need a reliable, energy-efficient building, trust Britespan Fabric Buildings to meet your unique challenges and deliver a custom fabric structure just the way you want. We serve industries as diverse as warehousing, waste and recycling, aviation, agriculture, events and hospitality, military, sports and watercraft, and ports. You name it, we create engineered fabric buildings for almost any environment. Plus, we include customizable options from foundations and suspended structural systems to insulation and access points.