At Sparrow Hotels, our core purpose is to create an environment for people and communities to flourish. We strive to be responsible to our guests, clients and staff through social responsibility, community investment, sustainability, design, and innovation.

At the heart of everything we do are our Core Values: Hospitality, Accountability, Respect, Teamwork, Leadership, Empowerment, and Innovation. These values aren’t just words to us — they guide how we work, how we treat each other, how we treat our guests, and how we grow together. If these values resonate with you and reflect who you are, we’d be thrilled to have you apply and join our team!

We are excited to be recruiting for a Senior Hotel Sales Manager for Inn at the Forks.

Inn at the Forks is a sleek and stylish hotel set in The Forks historic site with guest rooms that feature a modern design, and some suites have waterfront views. SMITH is a contemporary restaurant featuring locally sourced ingredients, and Riverstone Spa is a full-service spa, both located within the hotel.

POSITION SUMMARY:

The Senior Hotel Sales Manager is responsible for driving revenue growth through proactive sales strategies, strong client relationship management, and securing new business across corporate, group, and event markets. This role requires a strategic, results-driven leader who can identify opportunities, negotiate contracts, and maximize hotel occupancy and revenue. The successful candidate will also be a strong departmental leader who is willing to actively engage in day-to-day operations, learn the hotel’s systems, and develop a solid understanding of the property to effectively support and guide the team. Strong communication skills, industry expertise, and a proven track record in hotel sales are essential for this position.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

Sales & Business Development:

• Proactively identify and pursue new business opportunities in corporate, group, and social markets.
• Develop and maintain strong relationships with existing clients to maximize repeat business.
• Conduct outside sales calls, site visits, and presentations to promote the hotel’s offerings.
• Respond promptly to inquiries, prepare proposals, and negotiate contracts to secure bookings.

Revenue & Strategy:

• Collaborate with the Sales Team and Revenue Management to develop and execute sales strategies.
• Meet and exceed monthly and annual sales targets and revenue goals.
• Monitor market trends, competitor activity, and customer feedback to refine sales approaches.

Client & Event Coordination:

• Work closely with the banquet and events team to ensure seamless execution of group bookings.
• Assist in the coordination of events, meetings, and conferences as needed.
• Provide outstanding customer service to enhance guest satisfaction and brand loyalty.
• Ensuring any client specifications and expectations are met and any complaints/issues are identified and resolved.
• Maintaining open communication with all departments to improve overall hotel operations.

Administrative & Reporting:

• Maintain accurate records of sales activities, client interactions, and contract details in CRM software.

• Prepare weekly and monthly sales reports for management review.

• Represent the hotel at networking events, tradeshows, and industry functions.

• Establishing standard operating procedures for sales processes.

KEY COMPETENCIES AND QUALIFICATION:

• Proven ability to generate and close new business opportunities.

• Strong prospecting and lead-generation skills.

• Expertise in contract negotiation and revenue optimization.

• Excellent verbal and written communication skills.

• Ability to build and maintain strong client and team relationships.

• Strong attention to detail and ability to manage multiple accounts.

• Effective prioritization and time management skills.

• Ability to work under pressure and meet deadlines.

• Minimum 3-5 years of experience in a hotel sales role.

• Strong negotiation, communication, and relationship management skills.

• Proven track record of achieving and exceeding sales targets.

• Proficiency in hotel sales systems such as Delphi, Opera, or similar CRM and PMS platforms is an asset.

• Ability to work independently while effectively collaborating with cross-functional teams.

We’re open to discussing salary expectations and will consider relevant skills and hotel experience when determining compensation.