Company Description Novéra is a Canadian luxury beauty brand that reimagines skincare through a blend of purity, science, and elevated self-care. Inspired by modern dermatology and the energy of natural gemstones, the brand specializes in premium face mists that refresh, rejuvenate, and empower. Novéra’s formulas are rooted in research, clinical testing, and uncompromising quality, featuring clean ingredients, halal certification, and high-performing actives. Each product is designed to deliver both visible results and a refined, sensory experience that feels rare and transformative. Headquartered in Canada and launching soon, Novéra aspires to set a new standard in beauty and wellness by honoring energy, purity, and intentional daily rituals.

Role Description The Senior Sales Executive is a full-time, on-site role based in the Greater Toronto Area, Canada. This role is responsible for driving revenue growth by identifying and developing new retail and distribution partnerships, nurturing existing accounts, and executing sales strategies aligned with Novéra’s brand positioning. Day-to-day activities include prospecting and qualifying leads, conducting product presentations and trainings, negotiating contracts, and managing the sales pipeline from initial contact to close. The Senior Sales Executive will collaborate closely with marketing and operations to ensure cohesive brand messaging, accurate forecasting, and seamless product delivery. This role also involves tracking market trends, gathering customer insights, and providing strategic input to support product launches and long-term business growth.

Qualifications

Proven experience in B2B and/or B2C sales within beauty, skincare, luxury goods, or wellness, with a strong track record of meeting or exceeding sales targets. Expertise in account management, relationship building, and contract negotiation, including the ability to develop and maintain long-term partnerships. Strong skills in pipeline management, CRM usage, and sales reporting, with the ability to analyze data and convert insights into action. Excellent communication, presentation, and interpersonal skills, with the ability to represent a luxury brand and educate partners on product benefits. Strategic mindset with experience in go-to-market planning, market research, and identifying new business opportunities. High level of professionalism, self-motivation, and accountability, with the ability to work independently and collaboratively in a fast-paced environment. Previous experience launching or scaling premium or niche brands is an asset; familiarity with clean, halal, or science-backed skincare is a plus. Post-secondary education in Business, Marketing, or a related field is preferred; equivalent experience will be considered. Comfort traveling within the Greater Toronto Area and occasionally within Canada for meetings, events, and partner visits.