An Initial AI Screening will be conducted for this role.

Contract Duration: 08/03/2026 to 02/26/2027

Key Accountabilities

• Provide actionable insights and recommendations on marketing initiatives to business line and marketing partners.
• Analyze and synthesize large datasets to identify trends and opportunities, applying a customer-first approach to drive engagement.
• Define and size target audience opportunities in collaboration with business and marketing teams.
• Deliver Pre-Sizing, Segmentation, and Response Forecasting to inform campaign design and improve efficiency.
• Optimize customer and channel allocation based on behavior, preferences, and historical performance.
• Collaborate with stakeholders to define KPIs and benchmarks, and create reporting to track campaign performance.
• Conduct Pre- and Post-Campaign Deep Dives, analyzing beyond offer acceptance to assess utilization, stickiness, cost of acquisition, and revenue impact.
• Present insights and recommendations to stakeholders, maintaining strong communication and alignment.
• Work in agile squads alongside marketing, execution, and business lines to identify new opportunities for improved customer experiences.
• Explore and profile data sources, analyze backend data critically, and derive meaningful insights.
• Perform SQL coding and data manipulation as needed.
• Support automation and delivery of campaign leads to channels
• Participate in modernization initiatives, including migration to GCP and Python-based analytics.

Must Have skills

1. 8+ years of experience in Data Analysis with strong ability to create and present reports to cross-functional stakeholders
2. 8+ years’ experience working with large data sets and relational databases with advanced SQL skills
3. 2+ years of recent experience with Python
4. Previous hands on experience with Data Bricks.

Nice to have

1.Familiarity with banking products is highly preferred. 2. Previous experience with Pega CDM is nice to have 3. Experience with Google Cloud Platform 4. Experience with targeted leads/campaign execution and segmentation

Soft Skills Required

● Strong Communication and collaboration skills ● Self-motivated, strong quantitative skills, attention to detail, a high aptitude for problem solving and a natural interest in understanding customer behavior ● Analytical mindset

Education

• Bachelors Degree - Analytical background with a quantitative focus, such as statistics, applied mathematics, economics, computer science
• GCP Certification is nice to have.

FP Inc. is committed to creating an inclusive environment where all team members and clients feel like they belong. In accordance with the requirements set out in the Employment Standards Act, FP Inc. hereby declares that AI is utilized in the screening process for this position. The hourly compensation range for this role is C$40 – C$52/hr. We seek applicants with a wide range of abilities, and we provide an accessible candidate experience. We advocate for you and welcome anyone regardless of race, colour, religion, national origin, sex, physical or mental disability, or age.