Associate Design Director
Top Benefits
About the role
ROLE: ASSOCIATE DESIGN DIRECTOR TEAM: CREATIVE, SALT XC LOCATION: TORONTO (HYBRID) Company Overview Salt is a North American marketing agency that creates connected experiences through creative, digital & media innovation.
Our mission is to “Earn the World’s Attention” and Salt is built to find, develop, execute, and amplify the ideas that are worthy of our clients’ audiences. We’ve structured our agency to do what’s right for our clients – to connect different perspectives, to work across mediums, and to focus on delivering meaningful, effective results. We’re committed to living up to the values in our name. “Salt of The Earth” means we value collaborative, humble, hard-working people here. We’re looking for people who are as smart as they are kind because we believe the right talent and the right culture help us do what’s right for our clients.
Role Overview As an Associate Design Director at SALT XC, you are a creative leader who blends hands-on design expertise with strategic vision and team leadership. You’ll help shape the design direction of projects, guide creative teams, and ensure every output meets the highest standards of design excellence and brand integrity.
You’re deeply rooted in design craft but think beyond the canvas — connecting creative ideas to brand strategy and business goals. You’ll drive concept development, mentor designers, and confidently present work to clients and stakeholders, ensuring the creative vision is clear, consistent, and compelling across every channel.
Core Responsibilities Brand-Aware Design Systems & Execution
- Lead the development of brand-aligned design systems that reinforce consistency, clarity, and creative impact across digital, print, and experiential mediums.
- Translate brand strategies and guidelines into scalable creative systems that empower teams to deliver at a high standard.
- Oversee the execution of design work across multiple projects — ensuring outputs maintain brand integrity and creative excellence.
- Provide mentorship, direction, and quality oversight for Designers and Senior Designers within the team.
- Collaborate closely with Creative Directors and cross-functional partners to evolve design frameworks and creative methodologies.
Presentation & Stakeholder Communication
- Confidently present design work, creative concepts, and visual strategy to clients and senior stakeholders.
- Lead internal creative reviews with clarity, constructive feedback, and an emphasis on raising creative standards.
- Collaborate across teams — including Strategy, Production, and Accounts — to ensure design alignment with business objectives and project timelines.
- Champion strong communication between creative and client teams to ensure a shared understanding of goals, process, and vision.
Strategic Design Thinking
- Translate strategic insights and brand positioning into creative design concepts that drive engagement and differentiation.
- Lead ideation and concepting sessions to push creative boundaries while ensuring alignment with client and brand objectives.
- Partner with Strategy and Creative Directors to bring a design lens to brand challenges and experience development.
- Foster a culture of creative problem-solving and curiosity within the design team.
Visual Craft & Attention to Detail
- Maintain hands-on involvement in key design work, setting the standard for visual craft and creative execution.
- Ensure every output meets production standards, with precision in layout, color, typography, and materials.
- Oversee preparation of production-ready files and final deliverables with a focus on accuracy, efficiency, and polish.
- Stay current on design innovations, AI-driven tools, and industry trends to evolve the team’s capabilities and creative approach.
Experience & Skills
- 7+ years of professional design experience in social, digital, and brand design (experiential and shopper marketing a plus).
- Proven ability to balance leadership responsibilities with hands-on creative execution.
- Strong portfolio showcasing conceptual depth, design excellence, and versatility across mediums.
- Advanced proficiency in Adobe Creative Cloud (Illustrator, Photoshop, InDesign); familiarity with AI-driven design tools an asset.
- Strong communication, presentation, and interpersonal skills with client-facing experience.
- Post-secondary degree or diploma in Graphic, Packaging, Communication Design, or related field preferred.
- Experience managing creative teams and mentoring designers to elevate craft and output quality.
Perks & Benefits That Set Us Apart We don’t just talk about balance, growth, and culture, we build for it:
- Work-Life Flexibility: Hybrid setup, up to 28 paid days off, winter holiday shutdowns, and dog-friendly office vibes.
- Comprehensive Coverage: Health, dental, and vision plans, plus Salt Bucks to spend on what matters to you—wellness, RRSPs, or extra time off.
- Growth-Driven Culture: Dedicated Salt Days, top-tier learning access, and formal leadership development.
- Celebration-First Mentality: Legendary team trips, seasonal socials, and Salt Swag that reps your squad.
- Real Rewards: Referral and new business bonuses, exclusive lifestyle perks, and personalized wellness options.
- Culture of Belonging: DEI programs, active ERGs, and a workplace where every voice counts.
What We Stand For
- Salt of the Earth: We lead with humility, honesty, and heart—always.
- Do What’s Right: No shortcuts. We choose integrity over ease, every time.
- Earn Your Salt: We roll up our sleeves, chase results, and celebrate the journey.
- Make Things Better: We’re solution-seekers, always pushing for smarter ways forward.
- Seek Different Perspectives: Diversity fuels our thinking. Inclusion drives our impact.
The anticipated annual base salary range for this position is $90,000–$110,000. Individual compensation within this range is determined based on job-related factors such as experience, skills, level of responsibility, internal equity, and business needs. This range represents the expected base salary for this role and does not include other elements of SALT/The Kitchen’s total rewards program.
About Kraft Heinz
The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We’re a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. While Kraft Heinz is co-headquartered in Chicago and Pittsburgh, our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.
We spark joy around mealtime with our iconic brands, including Kraft, Oscar Mayer, Heinz, Philadelphia, Lunchables, Velveeta, Maxwell House, Capri Sun, Ore-Ida, Kool-Aid, Jell-O, Primal Kitchen, and Classico, among others.
No matter the brand, we’re united under one vision: To sustainably grow by delighting more consumers globally. Bringing this vision to life is our team of 37,000+ food lovers, creative thinkers, and high performers worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, sustainable practices that extend to every facet of our business, our consumers, and our communities. Every day, we’re transforming the food industry with bold thinking and unprecedented results. If you share our passion – and are ready to create the future, build a legacy, and lead as a global citizen – there’s only one thing to do: join our table and let’s make life delicious!
Associate Design Director
Top Benefits
About the role
ROLE: ASSOCIATE DESIGN DIRECTOR TEAM: CREATIVE, SALT XC LOCATION: TORONTO (HYBRID) Company Overview Salt is a North American marketing agency that creates connected experiences through creative, digital & media innovation.
Our mission is to “Earn the World’s Attention” and Salt is built to find, develop, execute, and amplify the ideas that are worthy of our clients’ audiences. We’ve structured our agency to do what’s right for our clients – to connect different perspectives, to work across mediums, and to focus on delivering meaningful, effective results. We’re committed to living up to the values in our name. “Salt of The Earth” means we value collaborative, humble, hard-working people here. We’re looking for people who are as smart as they are kind because we believe the right talent and the right culture help us do what’s right for our clients.
Role Overview As an Associate Design Director at SALT XC, you are a creative leader who blends hands-on design expertise with strategic vision and team leadership. You’ll help shape the design direction of projects, guide creative teams, and ensure every output meets the highest standards of design excellence and brand integrity.
You’re deeply rooted in design craft but think beyond the canvas — connecting creative ideas to brand strategy and business goals. You’ll drive concept development, mentor designers, and confidently present work to clients and stakeholders, ensuring the creative vision is clear, consistent, and compelling across every channel.
Core Responsibilities Brand-Aware Design Systems & Execution
- Lead the development of brand-aligned design systems that reinforce consistency, clarity, and creative impact across digital, print, and experiential mediums.
- Translate brand strategies and guidelines into scalable creative systems that empower teams to deliver at a high standard.
- Oversee the execution of design work across multiple projects — ensuring outputs maintain brand integrity and creative excellence.
- Provide mentorship, direction, and quality oversight for Designers and Senior Designers within the team.
- Collaborate closely with Creative Directors and cross-functional partners to evolve design frameworks and creative methodologies.
Presentation & Stakeholder Communication
- Confidently present design work, creative concepts, and visual strategy to clients and senior stakeholders.
- Lead internal creative reviews with clarity, constructive feedback, and an emphasis on raising creative standards.
- Collaborate across teams — including Strategy, Production, and Accounts — to ensure design alignment with business objectives and project timelines.
- Champion strong communication between creative and client teams to ensure a shared understanding of goals, process, and vision.
Strategic Design Thinking
- Translate strategic insights and brand positioning into creative design concepts that drive engagement and differentiation.
- Lead ideation and concepting sessions to push creative boundaries while ensuring alignment with client and brand objectives.
- Partner with Strategy and Creative Directors to bring a design lens to brand challenges and experience development.
- Foster a culture of creative problem-solving and curiosity within the design team.
Visual Craft & Attention to Detail
- Maintain hands-on involvement in key design work, setting the standard for visual craft and creative execution.
- Ensure every output meets production standards, with precision in layout, color, typography, and materials.
- Oversee preparation of production-ready files and final deliverables with a focus on accuracy, efficiency, and polish.
- Stay current on design innovations, AI-driven tools, and industry trends to evolve the team’s capabilities and creative approach.
Experience & Skills
- 7+ years of professional design experience in social, digital, and brand design (experiential and shopper marketing a plus).
- Proven ability to balance leadership responsibilities with hands-on creative execution.
- Strong portfolio showcasing conceptual depth, design excellence, and versatility across mediums.
- Advanced proficiency in Adobe Creative Cloud (Illustrator, Photoshop, InDesign); familiarity with AI-driven design tools an asset.
- Strong communication, presentation, and interpersonal skills with client-facing experience.
- Post-secondary degree or diploma in Graphic, Packaging, Communication Design, or related field preferred.
- Experience managing creative teams and mentoring designers to elevate craft and output quality.
Perks & Benefits That Set Us Apart We don’t just talk about balance, growth, and culture, we build for it:
- Work-Life Flexibility: Hybrid setup, up to 28 paid days off, winter holiday shutdowns, and dog-friendly office vibes.
- Comprehensive Coverage: Health, dental, and vision plans, plus Salt Bucks to spend on what matters to you—wellness, RRSPs, or extra time off.
- Growth-Driven Culture: Dedicated Salt Days, top-tier learning access, and formal leadership development.
- Celebration-First Mentality: Legendary team trips, seasonal socials, and Salt Swag that reps your squad.
- Real Rewards: Referral and new business bonuses, exclusive lifestyle perks, and personalized wellness options.
- Culture of Belonging: DEI programs, active ERGs, and a workplace where every voice counts.
What We Stand For
- Salt of the Earth: We lead with humility, honesty, and heart—always.
- Do What’s Right: No shortcuts. We choose integrity over ease, every time.
- Earn Your Salt: We roll up our sleeves, chase results, and celebrate the journey.
- Make Things Better: We’re solution-seekers, always pushing for smarter ways forward.
- Seek Different Perspectives: Diversity fuels our thinking. Inclusion drives our impact.
The anticipated annual base salary range for this position is $90,000–$110,000. Individual compensation within this range is determined based on job-related factors such as experience, skills, level of responsibility, internal equity, and business needs. This range represents the expected base salary for this role and does not include other elements of SALT/The Kitchen’s total rewards program.
About Kraft Heinz
The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We’re a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. While Kraft Heinz is co-headquartered in Chicago and Pittsburgh, our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.
We spark joy around mealtime with our iconic brands, including Kraft, Oscar Mayer, Heinz, Philadelphia, Lunchables, Velveeta, Maxwell House, Capri Sun, Ore-Ida, Kool-Aid, Jell-O, Primal Kitchen, and Classico, among others.
No matter the brand, we’re united under one vision: To sustainably grow by delighting more consumers globally. Bringing this vision to life is our team of 37,000+ food lovers, creative thinkers, and high performers worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, sustainable practices that extend to every facet of our business, our consumers, and our communities. Every day, we’re transforming the food industry with bold thinking and unprecedented results. If you share our passion – and are ready to create the future, build a legacy, and lead as a global citizen – there’s only one thing to do: join our table and let’s make life delicious!