About the role
Position Overview Muslim Hands Canada is seeking a results-driven Content Specialist to manage and optimize our digital presence across websites, search engines, email marketing, and fundraising campaigns. This role combines technical web content management, SEO strategy, digital storytelling, and conversion optimization to increase engagement, donor acquisition, and online revenue.
Key Responsibilities · Own and manage website content across multiple domains and campaign landing pages using Umbraco CMS. · Publish, update, and maintain web pages while ensuring content accuracy, accessibility compliance, SEO optimization, and brand consistency. · Conduct website audits to identify technical, content, SEO, and UX improvements. · Develop and execute SEO strategies to increase organic traffic, keyword rankings, and conversion rates. · Conduct keyword research, competitor analysis, and content gap assessments using SEO tools. · Create and optimize landing pages for fundraising campaigns, donor acquisition, emergency appeals, and lead generation. · Develop compelling content for websites, email campaigns, social media, reports, fundraising materials, and digital advertisements. · Support Google Ads, Meta Ads, YouTube campaigns, and A/B testing initiatives. · Monitor performance using Google Analytics 4, Search Console, and reporting dashboards. · Collaborate with developers, designers, fundraising, and program teams to improve digital experiences and donor journeys.
Required Qualifications · Bachelor’s degree in English, Journalism, Digital Communications, Marketing, or a related field. · 3–5 years of experience in web content management, SEO, digital marketing, or content strategy. · Experience managing content within enterprise CMS platforms, preferably Umbraco. · Strong understanding of technical SEO, on-page SEO, and search engine ranking factors. · Experience creating content for conversion funnels, fundraising campaigns, and donor journeys. · Knowledge of Islamic terminology and values and the ability to communicate them authentically.
Technical Skills & Tools · CMS: Umbraco, WordPress · SEO: Google Search Console, SEMrush, Ahrefs, Screaming Frog · Analytics: Google Analytics 4 (GA4), Looker Studio, Hotjar/Microsoft Clarity · Marketing Automation & CRM: HubSpot, Salesforce, Mailchimp · Digital Advertising: Google Ads, Meta Ads Manager, YouTube Advertising · Web Technologies: HTML5, CSS, basic JavaScript, Schema Markup, Core Web Vitals, WCAG Accessibility Standards
Not the right fit? Search for Content Specialist jobs in Mississauga, Ontario, Canada
About Muslim Hands Canada
When, in 1993, the Bosnian War brought devastation to eastern Europe, a community in Nottingham, England, was moved to take action. This small team of volunteers started by collecting money, clothes, and medicine for the struggling people of Bosnia.
From this grassroots movement, Muslim Hands has grown into an international aid agency and NGO. Since then we have responded to numerous emergencies worldwide, and established myriad long-term projects like schools, health clinics, and livelihood programs.
Muslim Hands Canada is a registered charity with the Canada Revenue Agency (Charity Registration No. 81126 4985 RR0001). Delivery of projects outside of Canada is through an affiliated Muslim Hands organization.
Muslim Hands is determined not just to provide immediate relief but to battle the root causes of poverty worldwide. We work beyond the immediate needs of communities, ensuring they have sufficient support for the long term.
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About the role
Position Overview Muslim Hands Canada is seeking a results-driven Content Specialist to manage and optimize our digital presence across websites, search engines, email marketing, and fundraising campaigns. This role combines technical web content management, SEO strategy, digital storytelling, and conversion optimization to increase engagement, donor acquisition, and online revenue.
Key Responsibilities · Own and manage website content across multiple domains and campaign landing pages using Umbraco CMS. · Publish, update, and maintain web pages while ensuring content accuracy, accessibility compliance, SEO optimization, and brand consistency. · Conduct website audits to identify technical, content, SEO, and UX improvements. · Develop and execute SEO strategies to increase organic traffic, keyword rankings, and conversion rates. · Conduct keyword research, competitor analysis, and content gap assessments using SEO tools. · Create and optimize landing pages for fundraising campaigns, donor acquisition, emergency appeals, and lead generation. · Develop compelling content for websites, email campaigns, social media, reports, fundraising materials, and digital advertisements. · Support Google Ads, Meta Ads, YouTube campaigns, and A/B testing initiatives. · Monitor performance using Google Analytics 4, Search Console, and reporting dashboards. · Collaborate with developers, designers, fundraising, and program teams to improve digital experiences and donor journeys.
Required Qualifications · Bachelor’s degree in English, Journalism, Digital Communications, Marketing, or a related field. · 3–5 years of experience in web content management, SEO, digital marketing, or content strategy. · Experience managing content within enterprise CMS platforms, preferably Umbraco. · Strong understanding of technical SEO, on-page SEO, and search engine ranking factors. · Experience creating content for conversion funnels, fundraising campaigns, and donor journeys. · Knowledge of Islamic terminology and values and the ability to communicate them authentically.
Technical Skills & Tools · CMS: Umbraco, WordPress · SEO: Google Search Console, SEMrush, Ahrefs, Screaming Frog · Analytics: Google Analytics 4 (GA4), Looker Studio, Hotjar/Microsoft Clarity · Marketing Automation & CRM: HubSpot, Salesforce, Mailchimp · Digital Advertising: Google Ads, Meta Ads Manager, YouTube Advertising · Web Technologies: HTML5, CSS, basic JavaScript, Schema Markup, Core Web Vitals, WCAG Accessibility Standards
Not the right fit? Search for Content Specialist jobs in Mississauga, Ontario, Canada
About Muslim Hands Canada
When, in 1993, the Bosnian War brought devastation to eastern Europe, a community in Nottingham, England, was moved to take action. This small team of volunteers started by collecting money, clothes, and medicine for the struggling people of Bosnia.
From this grassroots movement, Muslim Hands has grown into an international aid agency and NGO. Since then we have responded to numerous emergencies worldwide, and established myriad long-term projects like schools, health clinics, and livelihood programs.
Muslim Hands Canada is a registered charity with the Canada Revenue Agency (Charity Registration No. 81126 4985 RR0001). Delivery of projects outside of Canada is through an affiliated Muslim Hands organization.
Muslim Hands is determined not just to provide immediate relief but to battle the root causes of poverty worldwide. We work beyond the immediate needs of communities, ensuring they have sufficient support for the long term.