An Initial AI Screening will be conducted for this role.

Duration: 12 months | strong likelihood for an extension, or conversion to full time employee

Daily Responsibilities

AEO audit SEO audit Strategies based on data AEO/SEO recommendations Reporting

What will you do? Revenue-Focused: Implement SEO best practices to drive revenue by increasing the number of qualified prospects to digital properties. Measure Metrics: Monitor, analyze, and report on SEO performance metrics, including traffic, rankings, conversions, and revenue. SEO Strategy: Develop strong SEO strategies with partners to drive high value users to further revenue growth through technical and content audits, different data sources, and industry best practices. Keyword Analysis: Perform keyword research and map keywords by intent to the best pages. Conduct weekly competitive analysis, identify trends, and find growth opportunities to stay ahead in the market. Optimize for AI: Align SEO strategies with broader marketing and business goals, including AI-driven search optimization to adapt to evolving search behaviours. Content Strategy: Collaborate with content teams and agencies to create/edit SEO-driven content. Identify key opportunities, create content briefs, recommend target keywords, provide linking recommendations, and more. Relationship Management: Act as a key point of contact for SEO-related initiatives with stakeholders. Implement a continuous improvement cycle for SEO campaigns based on data-driven insights. Work closely with partners to ensure SEO best practices and recommendations are implemented across all digital assets. What program/technology/software knowledge is essential for this role?

Semrush

AI data platforms Google Analytics Search Console

Must-have Skills

SEO experience 3+ years AEO experience Reporting and analytics experience 3+ years of auditing websites across different industries from a technical perspective. Advanced knowledge of Google Analytics, SEO, Search Console, SEO Tools such as SEMRush. Basic level of HTML and WordPress experience. Strong presentation, written and verbal communication skills.

Nice-to-have Skills

Experience with Adobe Google AdWords Experience in the financial services industry. E-commerce marketing or digital product ownership experience.

Experience optimizing for AI-drive search engines and voice search technologies

Soft skills

Translating technical metrics for non-technical stakeholders Influencing without authority Understanding of why someone is searching, not just what they are searching Communication skills – cross functional collaboration

FP Inc. is committed to creating an inclusive environment where all team members and clients feel like they belong. In accordance with the requirements set out in the Employment Standards Act, FP Inc. hereby declares that AI is utilized in the screening process for this position. The base compensation range for this role is $29/hr - 32/hr. We seek applicants with a wide range of abilities, and we provide an accessible candidate experience. We advocate for you and welcome anyone regardless of race, colour, religion, national origin, sex, physical or mental disability, or age.