Director of Marketing – Capital Division

Basecamp Resorts Ltd., Calgary AB, Canmore AB or remote

About Basecamp Resorts & Everwild

Basecamp is a rapidly growing chain of boutique hotels based in Canmore, Banff, Lake Louise & Kananaskis in Alberta and Revelstoke in British Columbia. We are an energetic team driven by our core values and providing our guests a home away from home.

Everwild Nordic Spa and Hotel aims to raise the bar in wellness hospitality, blending authentic tradition with fresh, evolving experiences. Everwild is redefining mountain hospitality.

Why Work for Us?

• Quarterly profit share program!
• Group health benefits plan (Dental, Vision, Paramedical, and more)
• Generous staff discounts at all our properties
• Family and friends discount at Basecamp properties
• Free access to the Everwild Nordic Spa
• Discounts on food & beverage at Rhythm & Howl
• Company paid staff events.
• Room for advancement in our growing company
• Be part of western Canada's fastest-growing hospitality brand
• A hands-on people focused Basecamp culture

Position Overview

We are seeking a strategic and performance-driven Director of Marketing – Capital Division, to lead all investor marketing, real estate marketing, and capital growth initiatives across Basecamp Resorts. This position reports to the Chief Commercial Officer and works collaboratively with a large in-house marketing team and agency partners.

This role is responsible for developing and executing a comprehensive marketing strategy that drives investor lead generation, real estate sales, and capital raising performance for the Wildwood Investment Fund and Basecamp development projects.

You will oversee the full marketing funnel, from awareness to conversion, while leading campaign strategy, messaging, creative direction, and performance optimization. This includes managing multi-channel campaigns across digital and traditional media, building high-converting investor journeys, and ensuring all communications align with regulatory and brand standards.

Salary: $110K-135k

Shifts: Full-time, Permanent

Location: Calgary or Canmore with regular presence in both locations. Also open to remote.

Key Responsibilities:

1. Capital & Investor Marketing Strategy

• Lead the marketing strategy for the Wildwood Investment Fund, focused on driving qualified investor leads and capital raise performance.
• Define investor personas and segmentation strategies
• Oversee investor communications including campaign messaging, positioning, and storytelling aligned with offering materials.
• Own the design and optimization of end-to-end marketing systems, including acquisition (paid, organic, partnerships), conversion (landing pages, investor flows, booking journeys), lifecycle (CRM, retention, re-engagement)
• Ensure all marketing aligns with applicable securities regulations and exempt market compliance standards.
• Develop scalable marketing systems to support ongoing and future capital raises.

2. Real Estate Marketing & Sales Enablement

• Lead marketing strategy for Basecamp’s real estate development projects (e.g., Timber Peak Suites, Revelstoke Suites, and future developments).
• Develop and execute campaigns that drive qualified buyer leads and support sales velocity.
• Oversee creation of marketing and sales tools including:
• Sales decks and presentations
• Brochures and digital assets
• Renderings, lifestyle campaigns, and launch materials
• Partner with internal teams and external brokers to align messaging and maximize conversions.

3. Campaign Strategy & Execution (Digital + Traditional)

• Own the planning and execution of integrated marketing campaigns across:
• Paid media (Meta, Google, LinkedIn)
• Email marketing and CRM
• Website and landing pages
• Social media
• Traditional media (print, partnerships, sponsorships)
• Lead media planning and buying strategy, including budget allocation and channel optimization.
• Ensure campaigns are optimized for cost per lead, conversion rate, and return on ad spend (ROAS).
• Continuously test, iterate, and scale campaigns based on performance insights.

4. Creative, Content & Digital Experience

• Provide strategic direction to the in-house creative team (design, web, photo, video) for all capital-related campaigns.
• Oversee development of high-performing creative assets and content that resonates with investor and buyer audiences.
• Ensure all marketing materials align with Basecamp and Everwild brand standards.
• Guide website and landing page strategy to improve user experience and conversion rates.

5. Analytics, Reporting & Performance Optimization

• Own performance tracking and reporting across all capital marketing initiatives.
• Monitor key metrics including:
• Lead volume and quality
• Cost per lead
• Conversion rates
• ROAS and campaign efficiency
• Provide actionable insights and recommendations to leadership to improve performance and scale growth.

6. Team Leadership & Cross-Functional Collaboration

• Lead marketing team members supporting capital and real estate initiatives.
• Collaborate with executive leadership, sales teams, and project stakeholders.
• Work closely with creative, digital, and external agency partners to deliver campaigns on time and on brand.
• Align marketing strategies with broader company objectives across hospitality, wellness, and development.

7. Marketing Operations & Growth Infrastructure

• Oversee marketing systems, automation, and lead management workflows.
• Ensure seamless integration between marketing platforms, CRM systems, and sales processes.
• Develop scalable processes for campaign execution, reporting, and asset management.
• Identify opportunities to leverage AI and automation tools to improve efficiency and performance.

Requirements

• 8–12+ years of marketing experience, with 4–6+ years in a leadership role.
• Proven experience leading performance marketing campaigns with measurable results.
• Experience supporting real estate, investment, hospitality, or development marketing is required.
• Strong expertise in digital marketing, lead generation, and campaign optimization.
• Experience managing both digital and traditional media buying.
• Strong analytical skills with experience using digital advertising and CRM platforms.
• Experience working with investor communications, fundraising campaigns, or private equity marketing is an asset.
• Familiarity with exempt market regulations and investor marketing compliance.
• Excellent leadership, communication, and project management skills.
• Experience collaborating with creative and production teams.

Success in this role looks like:

• Consistent generation of high-quality investor and real estate leads.
• Efficient, scalable marketing funnels that support capital raising targets.
• Strong alignment between marketing, sales, and investor communications.
• High-performing campaigns with improving CPL, conversion rates, and ROAS.
• Elevated, consistent brand presence across all investor and real estate touchpoints.
• A collaborative, accountable, and high-performing marketing team.

This role is ideal for a performance-driven marketing leader who thrives in high-growth environments and understands how to translate complex investment opportunities into compelling, high-converting marketing campaigns.

You are equal parts strategic and executional—comfortable building the plan, leading the team, and optimizing the results.

This role sits at the center of Basecamp’s next phase of growth—helping scale a multi-asset platform that blends hospitality, wellness, and real estate investment.

You’ll play a critical role in shaping how investors discover, evaluate, and participate in the Wildwood Investment Fund and future development opportunities.

Basecamp Resorts and Everwild is an equal opportunity employer, dedicated to building a workplace that values diversity and ensures equal opportunities for all. We are committed inclusion; we celebrate differences and actively welcome applications from individuals of underrepresented backgrounds and communities. We comply with all applicable laws that prohibit discrimination when making all decisions about employment. If you would like to enquire about an adjustment, or need assistance with completing the application process, please contact Beth at careers@basecampresorts.com to discuss your needs confidentially.

Full time, Monday to Friday
Full Time = 40 hours per week