MTS Level 7 - University Photographer and Digital Asset Coordinator - Marketing and Communications
Top Benefits
About the role
The University Photographer & Digital Asset Coordinator plays a key creative and technical role within the Marketing & Communications team. This position is responsible for producing high-quality photographic content, leading art direction for major campaigns, and managing UPEI’s digital asset management (DAM) system (currently Brandfolder). The role ensures the University’s visual storytelling is brand-aligned, strategic, and accessible across the institution, directly supporting student recruitment, advancement, and institutional reputation.
What we offer:
- Flexible work arrangements
- Comprehensive Health and Dental
- Post Retirement Benefits
- Tuition Waivers
- Health and Wellness on Campus available to staff
- Professional Development Opportunities
RESPONSIBILITIES:
Photography & Editing
- Capture a wide range of professional imagery including campaign visuals, institutional events, faculty and student portraits, and editorial-style storytelling photography
- Plan and execute shoots using both natural and studio lighting techniques
- Retouch and edit images to ensure accurate color, tone, and quality across multiple outputs (print, web, digital, social media)
- Prepare final photography assets in appropriate formats and resolutions to meet diverse marketing and communications needs
- Maintain, organize, and update photography equipment, ensuring readiness for on-campus and off-campus assignments
- Stay current with photography trends and best practices to keep UPEI’s visual identity competitive and fresh
Art Direction
- Provide creative direction and input for major campaigns, including concept development, visual style, and collaboration with designers and the media producer
- Contribute to creative briefs and ensure imagery aligns with campaign goals
Digital Asset Management
- Lead coordination, governance, and adoption of UPEI’s DAM platform (Brandfolder)
- Establish metadata/tagging standards and train campus stakeholders on asset use
- Ensure assets are organized, accessible, and usable across faculties and departments
- Steward UPEI’s institutional visual history through responsible curation, preservation, and accessibility of digital assets
Shoot Coordination
- Independently manage logistics for photography sessions, including liaising with campus clients, securing models, and arranging locations
- Take ownership of scheduling and pre-production planning to ensure efficiency and alignment with project priorities
Documentation & Project Coordination
- Record photography schedules and project tasks in Asana to provide visibility to the creative team and maintain a historical archive of photography projects
Social Media Workflow Support
- Deliver timely photography content for UPEI’s social media platforms
- Ensure imagery is prepared and available for quick deployment to digital channels and support deployment at times
QUALIFICATIONS:
- A college diploma in Photography, Visual Communications, Media Arts, or a related field; an equivalent combination of education and professional experience will be considered
- Minimum 3 to 5 years of professional photography experience in marketing, media, or institutional settings
- Strong proficiency in Adobe Creative Cloud (Lightroom, Photoshop, Bridge, Illustrator, InDesign, Premiere Pro)
- Experience with digital asset management platforms, including governance, metadata standards, and training
- Demonstrated ability to manage photography projects independently, including scheduling, coordinating models/locations, and delivering on tight timelines
Knowledge of brand management and marketing principles - Excellent organizational and communication skills
- Ability to work effectively with diverse stakeholders across campus and with external partners/vendors
- Demonstrated adaptability to fast-paced environments and shifting priorities.
- Availability for irregular hours (early mornings, evenings, weekends) to cover institutional events
- Ability to transport and set up photography equipment on and off campus
- Strong problem-solving skills in dynamic environments (e.g., live events, unpredictable conditions)
About University of Prince Edward Island
Established in 1969, the University of Prince Edward Island (UPEI) is a comprehensive public liberal arts university in Charlottetown, Prince Edward Island, Canada, with roots in its founding institutions, Prince of Wales College (est. 1834) Saint Dunstan's University (est. 1855).
The only university in the province, UPEI offers a wide range of programs and degrees within the faculties of Arts; Business; Education; Graduate Studies; Indigenous Knowledge, Education, Research, and Applied Studies; Nursing; Science; Sustainable Design Engineering; and Veterinary Medicine. Home to Canada Research Chairs, a UNESCO Chair in Island Studies and Sustainability, endowed and sponsored research chairs, and 3M National Teaching Fellows, UPEI comprises a community of talented and dedicated faculty and staff who provide exceptional learning experiences to Canadian and international students under their tutelage.
In addition to its main campus in Charlottetown, UPEI has established the Canadian Centre for Climate Change and Adaptation in St. Peter's Bay, PEI. The University also has an international campus in Cairo, Egypt, offering degrees in business administration, mathematical and computational sciences, and sustainable design engineering. It also has postsecondary exchange programs with universities in numerous countries. As well, post-secondary students in Asia, Africa, and Europe can earn certain UPEI degrees, based on the University's curriculum and rigorous educational standards, while living in their home countries.
With millions of dollars in scholarships, international exchange and experiential learning opportunities, expanding professional and graduate programs, and outstanding student-faculty interaction, UPEI offers students an educational experience designed to help them reach their potential as future leaders.
The interim President and Vice-Chancellor is Dr. Greg Keefe. The Chancellor is the Honourable Catherine Callbeck.
MTS Level 7 - University Photographer and Digital Asset Coordinator - Marketing and Communications
Top Benefits
About the role
The University Photographer & Digital Asset Coordinator plays a key creative and technical role within the Marketing & Communications team. This position is responsible for producing high-quality photographic content, leading art direction for major campaigns, and managing UPEI’s digital asset management (DAM) system (currently Brandfolder). The role ensures the University’s visual storytelling is brand-aligned, strategic, and accessible across the institution, directly supporting student recruitment, advancement, and institutional reputation.
What we offer:
- Flexible work arrangements
- Comprehensive Health and Dental
- Post Retirement Benefits
- Tuition Waivers
- Health and Wellness on Campus available to staff
- Professional Development Opportunities
RESPONSIBILITIES:
Photography & Editing
- Capture a wide range of professional imagery including campaign visuals, institutional events, faculty and student portraits, and editorial-style storytelling photography
- Plan and execute shoots using both natural and studio lighting techniques
- Retouch and edit images to ensure accurate color, tone, and quality across multiple outputs (print, web, digital, social media)
- Prepare final photography assets in appropriate formats and resolutions to meet diverse marketing and communications needs
- Maintain, organize, and update photography equipment, ensuring readiness for on-campus and off-campus assignments
- Stay current with photography trends and best practices to keep UPEI’s visual identity competitive and fresh
Art Direction
- Provide creative direction and input for major campaigns, including concept development, visual style, and collaboration with designers and the media producer
- Contribute to creative briefs and ensure imagery aligns with campaign goals
Digital Asset Management
- Lead coordination, governance, and adoption of UPEI’s DAM platform (Brandfolder)
- Establish metadata/tagging standards and train campus stakeholders on asset use
- Ensure assets are organized, accessible, and usable across faculties and departments
- Steward UPEI’s institutional visual history through responsible curation, preservation, and accessibility of digital assets
Shoot Coordination
- Independently manage logistics for photography sessions, including liaising with campus clients, securing models, and arranging locations
- Take ownership of scheduling and pre-production planning to ensure efficiency and alignment with project priorities
Documentation & Project Coordination
- Record photography schedules and project tasks in Asana to provide visibility to the creative team and maintain a historical archive of photography projects
Social Media Workflow Support
- Deliver timely photography content for UPEI’s social media platforms
- Ensure imagery is prepared and available for quick deployment to digital channels and support deployment at times
QUALIFICATIONS:
- A college diploma in Photography, Visual Communications, Media Arts, or a related field; an equivalent combination of education and professional experience will be considered
- Minimum 3 to 5 years of professional photography experience in marketing, media, or institutional settings
- Strong proficiency in Adobe Creative Cloud (Lightroom, Photoshop, Bridge, Illustrator, InDesign, Premiere Pro)
- Experience with digital asset management platforms, including governance, metadata standards, and training
- Demonstrated ability to manage photography projects independently, including scheduling, coordinating models/locations, and delivering on tight timelines
Knowledge of brand management and marketing principles - Excellent organizational and communication skills
- Ability to work effectively with diverse stakeholders across campus and with external partners/vendors
- Demonstrated adaptability to fast-paced environments and shifting priorities.
- Availability for irregular hours (early mornings, evenings, weekends) to cover institutional events
- Ability to transport and set up photography equipment on and off campus
- Strong problem-solving skills in dynamic environments (e.g., live events, unpredictable conditions)
About University of Prince Edward Island
Established in 1969, the University of Prince Edward Island (UPEI) is a comprehensive public liberal arts university in Charlottetown, Prince Edward Island, Canada, with roots in its founding institutions, Prince of Wales College (est. 1834) Saint Dunstan's University (est. 1855).
The only university in the province, UPEI offers a wide range of programs and degrees within the faculties of Arts; Business; Education; Graduate Studies; Indigenous Knowledge, Education, Research, and Applied Studies; Nursing; Science; Sustainable Design Engineering; and Veterinary Medicine. Home to Canada Research Chairs, a UNESCO Chair in Island Studies and Sustainability, endowed and sponsored research chairs, and 3M National Teaching Fellows, UPEI comprises a community of talented and dedicated faculty and staff who provide exceptional learning experiences to Canadian and international students under their tutelage.
In addition to its main campus in Charlottetown, UPEI has established the Canadian Centre for Climate Change and Adaptation in St. Peter's Bay, PEI. The University also has an international campus in Cairo, Egypt, offering degrees in business administration, mathematical and computational sciences, and sustainable design engineering. It also has postsecondary exchange programs with universities in numerous countries. As well, post-secondary students in Asia, Africa, and Europe can earn certain UPEI degrees, based on the University's curriculum and rigorous educational standards, while living in their home countries.
With millions of dollars in scholarships, international exchange and experiential learning opportunities, expanding professional and graduate programs, and outstanding student-faculty interaction, UPEI offers students an educational experience designed to help them reach their potential as future leaders.
The interim President and Vice-Chancellor is Dr. Greg Keefe. The Chancellor is the Honourable Catherine Callbeck.