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The Zaneray Group and O2 Commerce are now working as one team (ZR+O2).

Motivated by the same passion for excellence, we deliver data-driven and innovative digital commerce solutions for forward-thinking organizations across North-America.

We are looking for a CRM & Loyalty Specialist to join our team!

Reporting to the Director of eCommerce Strategy , you will work on CRM, Loyalty, and Marketing Automation projects to help clients grow digitally. Collaborating with our CRM and eCommerce experts, you will create strategies to drive customer acquisition and retention.

Your mission: Analyze user behavior, design tailored strategies, and boost customer loyalty and retention to drive sustainable growth.

You will be responsible for :

1. Developing innovative Strategies: Create high-value strategies for D2C, B2B and B2C clients to optimize customer engagement and loyalty. Maximizing customer engagement with a tailored CRM plan, automation and data driven optimization (e.g. advanced customer database segmentation, Email/SMS strategy, Marketing Automation…).
2. Develop CRM & Loyalty Roadmaps in close collaboration with other experts: Create and execute detailed CRM Roadmaps with prioritized initiatives, ensuring alignment with client objectives across various project and expert teams. (UX/UI, SEO, Developer etc)
3. Drive Retention & Loyalty: Enhancing customer lifetime value with strategies that foster loyalty, boost repeat purchases and encourage referrals (e.g. repurchase and cross-selling strategy, loyalty program strategy and roll out…).
4. Platform Selection & Management: Help guide clients towards selection of the right CRM, CDP and Loyalty platforms to meet their requirements and martech stack, platform integration, expert campaign support and ongoing monitoring.
5. Define specific goals and strategic KPIs: Identify client needs, establish goals, and define key performance indicators (KPIs) to track, optimize, and exceed expectations.

Requirements :

• Expertise in CRM/Email Marketing and in ecommerce: 2 to 4 years of experience in developing CRM and Email Marketing strategies for businesses operating in B2B, D2C, and B2C environments, with a strong eCommerce component.
• An expert in eCommerce and CRM Best Practices: Well versed in the latest ecommerce and CRM best practices and trends.Strong ability to analyze customer journeys, identifying opportunities to enhance engagement and retention as well as, interpret and activate customer data.
• Data-driven mindset : Proven ability to turn data insights into actionable strategies that drive business growth, monitoring KPIs, and delivering measurable ROI.
• Strategy and Planning: Ability to create prioritized CRM/Loyalty roadmaps for success with key business partners measuring outcomes of key initiatives and demonstrating value.
• Communication and Teamwork : ability to work with cross functional and client teams effectively, ability to lead/moderate strategic workshops.
• Experience with eCommerce platforms: Magento, Shopify, Big Commerce and Headless.
• Experience and ability to optimize advanced CDP and Marketing Automation tools: Proficiency with tools like Klaviyo, Bloomreach Engagement , Hubspot, Google Analytics for data analysis.
• Experience with templating engines like Jinja to build dynamic, personalized marketing content (emails, landing pages, etc.)
• Knowledge of loyalty tools: Familiarity with tools and technologies that increase customer retention , such as subscription, loyalty programs, referral programs tools.
• Agility: Relevant experience in agile contexts, particularly within the Scrum framework.
• Proficiency in French - an asset

Benefits

Join ZR|O2 and :

Reach your full potential :

• Challenge yourself: By working with major groups and well-known brands in North America (e.g., Group CH, Five Below, Skullcandy, Yeti Cycles, Casper, Jackson Mountain Resort, MasterCraft, and many others), as well as with renowned digital partners such as Bloomreach, Shopify, Big Commerce, Akeneo, Klaviyo, Adobe, etc.
• Contribute to the evolution of our vision: Bring your innovative ideas and expert perspective.
• Learn from the best: Come work with over 100 certified experts in one of the most recognized agencies in the market.
• Push yourself by developing your expertise: Access all the certifications you want and train while being paid.

Put you first :

• Access to health Insurance s paid in part by the employer (Group insurance for you and your family).
• Vacations and mobile days to take some rest.
• Disconnection policy to promote work-life balance
• Flexibility in your work location and your work hours (Offices in the US and Canada or possibility to work 100% remote )
• Access to a recognition program in the form of gift cards or donations to associations.

* O2 Commerce has been recognized as one of the best workplaces in Technology in Canada in 2024 by Great place to work, is the 1st Akeneo Gold Partner in North-America, and has recently won the prize of «US Agency Delivery Partner of the Year 2024» from Bloomreach.

Don’t wait any longer and join the team!