Senior Manager, Consumer Marketing
Top Benefits
About the role
Federated Co-operatives Limited (FCL) is hiring a Senior Manager, Consumer Marketing on a permanent basis.
We are seeking a results-oriented, relationship-driven marketing leader. In this role, you’ll lead strategic marketing campaigns that come to life in gas bars, food stores, pharmacies, and liquor stores across Western Canada. You’ll see the direct results of your work on shelves, signs, and screens across the Co-op Retailing System. If you are looking to make a difference as part of a values-driven organization, we encourage you to apply!
This position is a hybrid opportunity, with members of the marketing leadership team coming into the office approximately twice a week. The successful candidate will be based in commuting distance of Saskatoon, SK.
What you’ll do:
- Drive Co-op’s consumer marketing strategy; powering growth for our brand, products and services through increased reach, customer traffic, and retail sales.
- Collaborate with marketing peers and commodity teams to align on strategic marketing plans, leveraging insights to challenge the status quo and uncover untapped opportunities.
- Act as a trusted strategic partner to commodity leaders and stakeholders. Champion a unified voice across all consumer touchpoints (e.g., Food, Home and Building, Pharmacy, Gas Bar, Liquor), leading cross-functional efforts to deliver consistent, customer-centric messaging.
- Manage marketing budgets, ensuring alignment with organizational KPIs and long-term business growth.
- Lead, coach, and develop a high-performing team of marketing professionals, building capability, driving accountability, and fostering a culture of collaboration and continuous improvement.
Who you’ll work with:
You will report to the Director, Commodity Marketing and lead a team of Senior Marketing Specialists and Coordinators to deliver marketing initiatives for local Co-ops and FCL. Importantly, this role also works hand-in-hand with commodity and business leaders to deliver a customer-centric approach to marketing programs and campaigns designed to propel sales strategies. This is an exciting opportunity to join an award-winning marketing team recognized by the Retail Council of Canada, Canadian Agri-food Marketers Alliance, and International Association of Business Communicators.
Why it matters:
We help local Co-ops grow and thrive by offering a range of professional services, including marketing, market research, information technology, human resources, accounting, risk management and business development.
Who you are:
You are looking for a career in marketing leadership and:
- Have 8+ years of relevant progressively responsible experience in marketing with an emphasis on consumer and retail marketing.
- Have experience leading a team of direct reports.
- Have a bachelor’s degree in business administration, communications, or journalism (a combination of relevant education and experience may be considered).
- Have affiliation with marketing and communications professional bodies (considered an asset).
- Have an interest in marketing technology trends and knowledge of project management principles.
What we offer:
- Competitive salaries, short-term incentives, a comprehensive benefits package, and an employer-contributed pension plan.
- Encouragement to take advantage of learning opportunities to grow and develop as a Team Member.
- As a co-operative, we do business differently. We believe in working together to serve Western Canadians, delivering profits back to our communities and investing in sustainable growth. To learn more about who we are and what we offer, visit www.fcl.crs .
We are committed to providing reasonable accommodations throughout the recruitment process to ensure an enjoyable candidate experience. If you require an accommodation during the recruitment process, we invite you to submit your requests to us via fclhr@fcl.crs. All information received will be kept confidential.
If this opportunity speaks to you, we invite you to apply by March 1, 2026.
We thank all candidates for their interest, however only those selected to continue in the recruitment process will be contacted . FCLHP
As this position is considered a position of trust, you may be required to complete a criminal record check in accordance with FCL policies.
FCL embraces diversity and inclusion. We’re working to create a workforce that is as diverse as the communities we serve and an environment where every team member brings their whole self to work. We believe all candidates should feel at home with us and be given the opportunity to fully participate during the recruitment process.
About CO-OP CRS
Federated Co-operatives Limited (FCL) is the 43rd largest company in Canada and the largest non-financial co-operative in the country. We are also the largest company in Saskatchewan with sales of $9.1 billion and net earnings from operations of $539 million in 2015.
FCL, with its home office in Saskatoon, SK, is a unique multi-billion-dollar wholesaling, manufacturing, marketing and administrative co-operative owned by more than 200 autonomous retail co-operatives across western Canada. Together, FCL and those local retail co-operatives form the Co-operative Retailing System (CRS).
The CRS serves our members and communities with products and services that help build, feed and fuel individuals from Vancouver Island to northwestern Ontario and Canada's far north. Our combined total workforce of 24,500 employees serves 1.8 million active individual members and many more non-member customers at 2,500 retail locations in more than 500 communities. We are a different kind of business: we are locally invested, are community-minded and offer lifetime
We are a different kind of business: we are locally invested, are community-minded and offer lifetime membership benefits including patronage refunds, quality products, quality services and fair prices.
Our employees are our success. The Co-operative Retailing System(CRS) has a strong commitment to promoting employees from within the organization. Many of our current employees started their careers in entry-level positions and have since progressed into positions of greater responsibility, experiencing many rewarding and challenging opportunities along the way.
Because we have such a diversified organization with many lines of business in various sectors, there are many career options to choose from and grow into.
If you are interested in learning a new skill or developing a new talent, a career within the CRS can help. Together, we'll work to match your individual career development plan with the opportunities available across our federation. There are many great possibilities available!
Senior Manager, Consumer Marketing
Top Benefits
About the role
Federated Co-operatives Limited (FCL) is hiring a Senior Manager, Consumer Marketing on a permanent basis.
We are seeking a results-oriented, relationship-driven marketing leader. In this role, you’ll lead strategic marketing campaigns that come to life in gas bars, food stores, pharmacies, and liquor stores across Western Canada. You’ll see the direct results of your work on shelves, signs, and screens across the Co-op Retailing System. If you are looking to make a difference as part of a values-driven organization, we encourage you to apply!
This position is a hybrid opportunity, with members of the marketing leadership team coming into the office approximately twice a week. The successful candidate will be based in commuting distance of Saskatoon, SK.
What you’ll do:
- Drive Co-op’s consumer marketing strategy; powering growth for our brand, products and services through increased reach, customer traffic, and retail sales.
- Collaborate with marketing peers and commodity teams to align on strategic marketing plans, leveraging insights to challenge the status quo and uncover untapped opportunities.
- Act as a trusted strategic partner to commodity leaders and stakeholders. Champion a unified voice across all consumer touchpoints (e.g., Food, Home and Building, Pharmacy, Gas Bar, Liquor), leading cross-functional efforts to deliver consistent, customer-centric messaging.
- Manage marketing budgets, ensuring alignment with organizational KPIs and long-term business growth.
- Lead, coach, and develop a high-performing team of marketing professionals, building capability, driving accountability, and fostering a culture of collaboration and continuous improvement.
Who you’ll work with:
You will report to the Director, Commodity Marketing and lead a team of Senior Marketing Specialists and Coordinators to deliver marketing initiatives for local Co-ops and FCL. Importantly, this role also works hand-in-hand with commodity and business leaders to deliver a customer-centric approach to marketing programs and campaigns designed to propel sales strategies. This is an exciting opportunity to join an award-winning marketing team recognized by the Retail Council of Canada, Canadian Agri-food Marketers Alliance, and International Association of Business Communicators.
Why it matters:
We help local Co-ops grow and thrive by offering a range of professional services, including marketing, market research, information technology, human resources, accounting, risk management and business development.
Who you are:
You are looking for a career in marketing leadership and:
- Have 8+ years of relevant progressively responsible experience in marketing with an emphasis on consumer and retail marketing.
- Have experience leading a team of direct reports.
- Have a bachelor’s degree in business administration, communications, or journalism (a combination of relevant education and experience may be considered).
- Have affiliation with marketing and communications professional bodies (considered an asset).
- Have an interest in marketing technology trends and knowledge of project management principles.
What we offer:
- Competitive salaries, short-term incentives, a comprehensive benefits package, and an employer-contributed pension plan.
- Encouragement to take advantage of learning opportunities to grow and develop as a Team Member.
- As a co-operative, we do business differently. We believe in working together to serve Western Canadians, delivering profits back to our communities and investing in sustainable growth. To learn more about who we are and what we offer, visit www.fcl.crs .
We are committed to providing reasonable accommodations throughout the recruitment process to ensure an enjoyable candidate experience. If you require an accommodation during the recruitment process, we invite you to submit your requests to us via fclhr@fcl.crs. All information received will be kept confidential.
If this opportunity speaks to you, we invite you to apply by March 1, 2026.
We thank all candidates for their interest, however only those selected to continue in the recruitment process will be contacted . FCLHP
As this position is considered a position of trust, you may be required to complete a criminal record check in accordance with FCL policies.
FCL embraces diversity and inclusion. We’re working to create a workforce that is as diverse as the communities we serve and an environment where every team member brings their whole self to work. We believe all candidates should feel at home with us and be given the opportunity to fully participate during the recruitment process.
About CO-OP CRS
Federated Co-operatives Limited (FCL) is the 43rd largest company in Canada and the largest non-financial co-operative in the country. We are also the largest company in Saskatchewan with sales of $9.1 billion and net earnings from operations of $539 million in 2015.
FCL, with its home office in Saskatoon, SK, is a unique multi-billion-dollar wholesaling, manufacturing, marketing and administrative co-operative owned by more than 200 autonomous retail co-operatives across western Canada. Together, FCL and those local retail co-operatives form the Co-operative Retailing System (CRS).
The CRS serves our members and communities with products and services that help build, feed and fuel individuals from Vancouver Island to northwestern Ontario and Canada's far north. Our combined total workforce of 24,500 employees serves 1.8 million active individual members and many more non-member customers at 2,500 retail locations in more than 500 communities. We are a different kind of business: we are locally invested, are community-minded and offer lifetime
We are a different kind of business: we are locally invested, are community-minded and offer lifetime membership benefits including patronage refunds, quality products, quality services and fair prices.
Our employees are our success. The Co-operative Retailing System(CRS) has a strong commitment to promoting employees from within the organization. Many of our current employees started their careers in entry-level positions and have since progressed into positions of greater responsibility, experiencing many rewarding and challenging opportunities along the way.
Because we have such a diversified organization with many lines of business in various sectors, there are many career options to choose from and grow into.
If you are interested in learning a new skill or developing a new talent, a career within the CRS can help. Together, we'll work to match your individual career development plan with the opportunities available across our federation. There are many great possibilities available!