Who you are

• 4–6 years of experience in performance marketing with a special focus on paid social
• Strong command of paid social platforms (especially Meta, Google and TikTok) and their respective ad managers
• Experience with creative performance analysis and scaling UGC/content-driven campaigns
• Demonstrated experience managing large acquisition budgets ($500K+/month)
• Experience partnering on or briefing high-performing ad creatives
• Exceptional project management and communication skills
• Deep analytical skills; fluency in Excel/Sheets, and familiarity with BI tools (e.g., Looker, Metabase, Google Analytics)
• Experience in a fast-paced, high-growth B2C, edtech, or ecommerce environment is a plus
• Bachelor’s degree in marketing, business, or a related field preferred
• Familiarity with MMM, MTA, and incrementality testing
• Global/international performance marketing experience
• Located in the New York area

What the job involves

• We’re seeking an experienced and data-driven Manager of Performance Marketing to lead our paid social acquisition efforts. This role is critical to scaling our customer base through efficient, innovative, and ROI-focused paid social strategies. You will own the end-to-end performance of channels like Meta (Facebook/Instagram), TikTok, and emerging platforms
• You will drive campaign strategy, creative direction, audience targeting, budget allocation, test plans, and performance analysis. Ideal candidates have deep paid social experience, strong analytical skills, and a proven track record of scaling direct-response campaigns efficiently
• Channel Ownership: Own all paid social channels end-to-end—from strategy to execution to performance analysis
• Campaign Management: Build, launch, and optimize campaigns across platforms (Meta, TikTok, Pinterest, etc.) to drive efficient CAC and scalable acquisition
• Creative Strategy & Testing: Partner with creative teams to develop and test high-performing ad creatives. Champion an experimentation mindset
• Data & Analytics: Monitor and report on KPIs including spend efficiency, CAC, ROAS, and retention metrics. Run deep channel attribution analysis using internal tools or external platforms (e.g., GA, MMM, MTA)
• Audience Targeting: Develop and refine segmentation strategies using first-party and platform data to maximize reach and efficiency
• Budgeting & Forecasting: Own channel budgets and forecasts. Ensure optimal spend pacing and alignment with company growth goals
• Cross-functional Collaboration: Work closely with product marketing, data science, brand, and lifecycle teams to align growth strategies
• Channel Innovation: Evaluate and test emerging social platforms and features to stay ahead of market trends

Benefits

• Share Financial Success: Stock options and a 401k that makes saving for retirement easier
• Health and Wellness: Comprehensive health, dental, vision, disability, and life insurance coverage options for employees and their families. Our medical benefits include fertility and family planning coverage. We also offer an additional wellness stipend and more resources related to mental and physical wellness
• PTO and Family Leave:PTO and family leave enable our team to take the time that we need to recharge, relax, and spend time with family and friends
• Fully Distributed: With a team distributed across the US and Canada, we create a remote culture through virtual events as well as stipends for meals, remote work, and internet allowance. We offer an additional stipend for home office setup
• Lifelong Learners: Annual budget to self-direct our professional development as well as DEI learning. There’s also a budget for employees’ learners to take classes on Outschool
• Community Impact: Outschool matches employee donations to established 501c3s, and has committed to supporting Outschool.org’s non-profit programs