About the role
ROLE: MARKETING MANAGER
LOCATION: CANADA
REPORTS TO: Senior Vice President - Commercial
Job Summary:
Exeevo is seeking a strategic and results-driven Marketing Manager to lead global marketing initiatives across its life sciences and healthcare technology portfolio. The role focuses on driving brand visibility, lead generation, and revenue growth through integrated campaigns and thought leadership.
Requirements
Key Responsibilities:
- Design and execute integrated marketing strategies aligned with Exeevo’s business goals and market dynamics.
- Identify emerging trends and opportunities to position Exeevo as a thought leader in the healthcare technology.
- Enhance Exeevo’s brand positioning across digital and offline channels, ensuring consistency and relevance.
- Lead and manage multi-channel campaigns including digital, content, email, events, and social media to generate and nurture leads.
- Collaborate with internal teams and external partners to deliver impactful marketing programs.
- Partner with sales and product teams to create sales enablement resources that support pipeline growth.
- Align marketing efforts with sales objectives to improve funnel performance and customer acquisition.
- Drive lead generation through strategic event participation and engagement
- Implement email drip campaigns to nurture interest and convert prospects.
- Develop and maintain a high-performing website that attracts, engages, and converts life sciences visitors into qualified leads and demo requests.
- Expand Exeevo’s social media presence and credibility to influence pipeline opportunities and accelerate deal velocity through executive thought leadership and strategic storytelling.
Qualifications:
- Bachelor’s/master’s in marketing, Business, or related field.
- 10+ years in B2B marketing leadership, preferably in life sciences or SaaS.
- Strong digital marketing expertise.
- Excellent communication, leadership, and project management skills.
- Experience working in global teams and managing cross-functional stakeholders.
Preferred Skills:
- Familiarity with the healthcare and pharma ecosystem.
- Knowledge of regulatory considerations in healthcare marketing.
- Ability to simplify complex technical solutions into compelling value propositions.
About Valsoft Corporation
As a leading player in vertical market software (VMS), Valsoft combines industry expertise with a unique buy-and-hold investment philosophy, managing a growing portfolio of companies that benefit from decentralized leadership and operational autonomy. We actively support our businesses, guiding them in their growth and evolution into market leaders.
Headquartered in Montreal with a global presence, Valsoft is committed to building a legacy of excellence by prioritizing sustainable growth and operational efficiency. Our long-term vision, driven by entrepreneurial spirit and disciplined execution, ensures we create lasting value for our portfolio companies, their customers, and the industries they serve. For more information, visit valsoftcorp.com.
En tant qu'acteur de premier plan dans le domaine des logiciels pour marchés verticaux (LMV), Valsoft allie expertise sectorielle et une philosophie d'investissement unique axée sur l'acquisition et la conservation. Nous gérons un portefeuille croissant d'entreprises qui bénéficient d'un leadership décentralisé et d'une autonomie opérationnelle. Nous soutenons activement nos entreprises en les accompagnant dans leur croissance et leur évolution en leaders de leur secteur.
Basée à Montréal et présente à l'échelle mondiale, Valsoft s'engage à bâtir un héritage d'excellence en priorisant la croissance durable et l'efficacité opérationnelle. Notre vision à long terme, portée par un esprit entrepreneurial et une exécution rigoureuse, nous permet de créer une valeur durable pour nos entreprises, leurs clients et les industries qu'elles desservent. Pour plus d'informations, visitez valsoftcorp.com.
About the role
ROLE: MARKETING MANAGER
LOCATION: CANADA
REPORTS TO: Senior Vice President - Commercial
Job Summary:
Exeevo is seeking a strategic and results-driven Marketing Manager to lead global marketing initiatives across its life sciences and healthcare technology portfolio. The role focuses on driving brand visibility, lead generation, and revenue growth through integrated campaigns and thought leadership.
Requirements
Key Responsibilities:
- Design and execute integrated marketing strategies aligned with Exeevo’s business goals and market dynamics.
- Identify emerging trends and opportunities to position Exeevo as a thought leader in the healthcare technology.
- Enhance Exeevo’s brand positioning across digital and offline channels, ensuring consistency and relevance.
- Lead and manage multi-channel campaigns including digital, content, email, events, and social media to generate and nurture leads.
- Collaborate with internal teams and external partners to deliver impactful marketing programs.
- Partner with sales and product teams to create sales enablement resources that support pipeline growth.
- Align marketing efforts with sales objectives to improve funnel performance and customer acquisition.
- Drive lead generation through strategic event participation and engagement
- Implement email drip campaigns to nurture interest and convert prospects.
- Develop and maintain a high-performing website that attracts, engages, and converts life sciences visitors into qualified leads and demo requests.
- Expand Exeevo’s social media presence and credibility to influence pipeline opportunities and accelerate deal velocity through executive thought leadership and strategic storytelling.
Qualifications:
- Bachelor’s/master’s in marketing, Business, or related field.
- 10+ years in B2B marketing leadership, preferably in life sciences or SaaS.
- Strong digital marketing expertise.
- Excellent communication, leadership, and project management skills.
- Experience working in global teams and managing cross-functional stakeholders.
Preferred Skills:
- Familiarity with the healthcare and pharma ecosystem.
- Knowledge of regulatory considerations in healthcare marketing.
- Ability to simplify complex technical solutions into compelling value propositions.
About Valsoft Corporation
As a leading player in vertical market software (VMS), Valsoft combines industry expertise with a unique buy-and-hold investment philosophy, managing a growing portfolio of companies that benefit from decentralized leadership and operational autonomy. We actively support our businesses, guiding them in their growth and evolution into market leaders.
Headquartered in Montreal with a global presence, Valsoft is committed to building a legacy of excellence by prioritizing sustainable growth and operational efficiency. Our long-term vision, driven by entrepreneurial spirit and disciplined execution, ensures we create lasting value for our portfolio companies, their customers, and the industries they serve. For more information, visit valsoftcorp.com.
En tant qu'acteur de premier plan dans le domaine des logiciels pour marchés verticaux (LMV), Valsoft allie expertise sectorielle et une philosophie d'investissement unique axée sur l'acquisition et la conservation. Nous gérons un portefeuille croissant d'entreprises qui bénéficient d'un leadership décentralisé et d'une autonomie opérationnelle. Nous soutenons activement nos entreprises en les accompagnant dans leur croissance et leur évolution en leaders de leur secteur.
Basée à Montréal et présente à l'échelle mondiale, Valsoft s'engage à bâtir un héritage d'excellence en priorisant la croissance durable et l'efficacité opérationnelle. Notre vision à long terme, portée par un esprit entrepreneurial et une exécution rigoureuse, nous permet de créer une valeur durable pour nos entreprises, leurs clients et les industries qu'elles desservent. Pour plus d'informations, visitez valsoftcorp.com.