Big Country Pet Co. is not just any pet food company – we are proud that our flagship brand, Big Country Raw, that is Canada’s leader in the frozen raw pet food category. We provide our consumers with healthier food options for dogs and cats, including complete frozen and gently cooked meals, supplements, and treats, as well as distribute third-party premium pet products. We are dedicated to enriching the lives of Canadian pets and the people who love them through high-quality and innovative products. With a profound passion for pets, we continually strive to set new benchmarks for pet nutrition, safety and well-being.

In 2024, the Globe and Mail and Canadian Business Magazine once again recognized Big Country Pet Co. (listed as Big Country Raw) as one of Canada’s Fastest-Growing Companies.

Overall Accountability

Effectively manage the total customer relationship within your territory while executing the business sales strategy - focused on education, relationships, and value based selling in order to achieve targets. Work collaboratively with our customers while focusing on maximizing Big Country Pet Co. brands at store level. Responsible for in=store execution of assigned priorities including merchandising, promotions, and sales.

Key Responsibilities

• Proactively prospect and grow territory - meeting or exceeding revenue targets, while managing spend within budget.
• Work to understand customer needs and provides workable solutions with store partners.
• Understand and strive to achieve BCPC store standards through maximizing distribution, facings, shelf location and incremental displays and freezers.
• Act as company steward in way of Brand Ambassador and BCPC portfolio expert - taking a keen interest in learning the portfolio, product recipes, attending product education sessions, etc.
• Leverage HubSpot (CRM) and PowerBI to build territory weekly / monthly plan and prep for sales meetings and calls.
• Ensure all customer correspondence is recorded in HubSpot on a timely and consistent basis.
• Build multi-level working relationships and influence at store level.
• Provide product training and education at store level.
• Develop annual promotion plans for Accounts that are consistent with overall sales objectives, strategies and within your territory trade budget.
• Attend Trade Shows as required (this to include out of Province, and weekend travel)
• Take part in ensuring and maintain a safe and healthy work environment.

Qualifications & Experience

• Post Secondary education in business, or related field
• 5+ years' experience in field sales, preferably in CPG
• Pet food industry an asset, passion for pet a must.
• Proven track record of growing a territory, and managing positive customer relationships.
• Strong analytical abilities - proven experience in having the ability to story tell through data.
• Proficient in Microsoft Office Suite, CRM, etc. - comfortable with technology.
• Strong organizational and sales fundamentals
• Must hold a valid passport, driver's license, and car insurance.

We are conducting an internal and external search simultaneously. We wish to thank all applicants for their interest however only those applicants selected for an interview will be contacted.

Big Country Raw is committed to meeting the needs of persons with temporary and/or permanent disabilities in a way that allows them to maintain their dignity and independence. We are happy to discuss any need for accommodation in the workplace and will make an effort to meet those needs in a timely manner by preventing and removing barriers to accessibility in the areas of information, communications and employment.