Content & Social Media Manager - FintechFull Time – On-SiteVoPay International Inc. – Vancouver, BC
**About VoPay International Inc.**VoPay’s Fintech-as-a-Service platform enables any business to embed financial services and payment capabilities into their existing applications, products, or services through a single, scalable API. Our integrated technology gives product managers and developers the flexibility and speed to build innovative financial solutions in a rapidly evolving industry.
The OpportunityVoPay is looking for a Content & Social Media Manager to own the creation, management, and distribution of high-impact content that supports pipeline generation, sales enablement, and brand credibility.This is a hands-on, execution-focused role reporting to Marketing leadership and working closely with Product Marketing, Sales, and Partnerships. The ideal candidate understands how content supports a sales-led B2B motion and knows how to turn product value, customer proof, and industry insight into content that converts.
Role & Responsibilities
Content Creation & Management

• Own the execution of VoPay’s content calendar across web, email, and social channels.

• Write and publish weekly blog content focused on customer use cases, industry trends, and product value.

• Produce monthly customer case studies in collaboration with Sales and Product Marketing.

• Create sales-support content including blogs, landing pages, one-pagers, and partner collateral.

• Repurpose long-form content into social posts, email copy, and campaign assets.

• Track content performance and contribute to monthly reporting and insights.

• Contribute to press releases, media pitches, and external communications.

• Maintain consistency across corporate communication guidelines.

• Develop content assets for webinars, conferences, and partner initiatives.

Thought Leadership & Executive Content

• Develop and publish thought leadership content featuring VoPay leadership, including executive interviews, POV articles, and Q&A formats.

• Translate leadership perspectives into high-quality written content aligned to VoPay’s product positioning and market strategy.

• Support the preparation of op-eds, bylined articles, panel talking points, and podcast or event participation.

• Repurpose executive thought leadership into blog content, social posts, sales enablement assets, and partner-facing materials.

Social Media & Distribution

• Manage VoPay’s social media presence (primarily LinkedIn), focusing on distribution, consistency, and relevance.

• Translate content into engaging social formats that support campaigns, product launches, and partner initiatives.

• Maintain a social media content calendar aligned with marketing and sales priorities.

• Monitor performance and optimize based on engagement, reach, and downstream impact.

• Support employee and executive social amplification by repurposing approved content into ready-to-post formats.

• Partner with leadership to highlight company milestones, product updates, and industry perspectives on LinkedIn.

Content Optimization & SEO

• Ensure all content is clear, accurate, on-brand, and optimized for search.

• Support on-page SEO efforts, including keyword usage, internal linking, and content updates.

• Collaborate with Marketing Ops on performance tracking and reporting.

Campaign & Sales Enablement Support

• Support demand generation and lead nurture campaigns with content for emails, landing pages, and ads.

• Collaborate with Product Marketing to bring messaging frameworks to life through content.

• Create and maintain content used by Sales for prospecting, demos, and follow-ups.

Skills & Qualifications

• 5+ years of experience in content marketing, content strategy, marketing operations, or a similar role.

• Post-secondary degree in marketing, communications, journalism, business, or related field.

• Exceptional writing, editing, and communication skills.

• Strong understanding of SEO, content formats, and digital marketing fundamentals.

• Familiarity with G Suite, Jira, HubSpot, Google Analytics, WordPress, Figma, and social media scheduling tools.

• Proactive, creative, detail-oriented, independent and highly organized.

• Ability to take initiative, manage multiple priorities, and work well under pressure.

• Positive, collaborative, and able to build strong relationships across teams.

Range based on experience: $75,000-$85,000
Note: This is a full-time on-site position located in our Vancouver office.
Vopay International Inc. is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.