Account Executive
About the role
SAFE MANAGEMENT GROUP – TRAINING DIVISION
Account Executive - Job Description
Location: Burlington, ON (Hybrid)
Reports to: Director of Training & Development
Employment Type: Full-Time
About Safe Management Group (SMG)
Safe Management Group Inc. is a trusted leader in behavior management, de-escalation training, and specialized safety programs for organizations that support individuals with complex behavioral and mental health needs. We partner with developmental services providers, hospitals, educational institutions, community agencies, and government-funded organizations to create safer environments and improve outcomes for staff and clients alike.
We are expanding rapidly, and this new Account Executive role is a cornerstone of our growth strategy.
Position Summary
The Account Executive (AE) is responsible for generating new business and expanding SMG’s reach across Ontario and Canada. This role focuses on identifying, qualifying, and closing new opportunities with agencies, healthcare providers, higher education and institutional partners.
Because this is a newly created position, we are seeking someone who brings both industry experience and the initiative to build processes, structure, and strategy from the ground up. The ideal candidate has a strong understanding of high-risk or behavior-support environments and is skilled at consultative selling to agencies, healthcare organizations, educational institutions, and publicly funded service providers. This is a high-impact, entrepreneurial role for someone who wants to shape the next phase of SMG’s Training Division growth.
Key Responsibilities
New Business Development
- Proactively identify and engage potential clients across SMG’s core sectors (developmental services, healthcare, community agencies, education, mental health, etc.)
- Generate new leads through outreach, networking, cold calls/emails, site visits, and industry events
- Follow up on and qualify inbound leads from marketing campaigns
- Build and maintain a structured pipeline with clear forecasting
- Conduct comprehensive needs assessments to understand client environments and risks
- Deliver tailored, consultative proposals aligned with client priorities and sector requirements
- Manage the full sales cycle—from first contact to negotiation, contract execution, and handoff
- Support and collaborate with the Director of Training & Development on RFP responses
Sales Process Management
- Maintain accurate, real-time data within CRM (pipeline stages, forecasting, activities)
- Track key activity metrics (e.g., outreach volume, meetings booked, proposals sent, wins/losses)
- Identify patterns and recommend improvements to SMG’s sales process
- Collaborate with Marketing to refine lead nurturing, messaging, and campaign strategy
Market & Sector Engagement
- Represent SMG at conferences, trade shows, association meetings, and networking events
- Build relationships with sector leaders, decision-makers, and referral partners
- Monitor and report on industry trends, competitive positioning, and emerging funding or regulatory changes
- Provide market intelligence to support SMG’s product development and growth strategy
Measures of Success
- Achievement of quarterly and annual new business revenue targets
- Volume, quality, and diversity of new clients acquired
- Conversion rates from marketing leads to signed agreements
- Pipeline consistency, accuracy, and coverage ratios
- Contributions to improving sales processes and market expansion
Candidate Profile
Education & Experience
- Degree in business administration, marketing, or related field; equivalent experience considered.
- 5–7+ years of sales or business development experience in training, education, healthcare, human services, developmental services, or behavioral support sectors
- Demonstrated success closing deals with institutions, government-funded organizations, school boards, agencies, hospitals, or community service providers
Skills & Competencies
- Strong understanding of environments supporting individuals with complex behavioral needs
- Proven ability to manage the full sales cycle independently
- Exceptional communication, relationship building, and consultative selling skills
- High level of initiative—comfortable building new systems, processes, and structures
- Organized, disciplined, and self-directed
- Proficiency with CRM software (HubSpot, Salesforce, Zoho, ActiveCampaign) and MS Office/Google Suite
- Willingness to travel throughout Ontario and across Canada as needed
Compensation
Base Salary: $70,000–$80,000 Commission: Performance-based (structure to be finalized) On-Target Earnings (OTE): $100,000–$110,000+
About Safe Management Group Inc.
Safe Management Group Inc. offers a full range of training programs; Crisis Intervention Training, Workplace Violence, Harassment, and Violence, Behavioural Management, Healthy Sexuality, Understanding Challenges with Acquired Brain Injuries and many more. Safe Management provides onsite consultation, program customization, online training, and train-the-trainer programs. Safe Management's Crisis Intervention Program is recognized by the Ministry of Community and Social Services and is the preferred program and recognized by Public Service Health and Safety Association who partnered with Safe Management in 2010.
Safe Management has been providing training since 1991 and have trained over 500,000 front-line staff in Ontario alone. Our training programs have been developed by a team of professionals; Psychologists, BACB-Ds, Behaviour Therapists, and world renowned physical intervention specialists to ensure the unique needs of individuals are understood. We have developed specialized training programs and consultation services that are flexible, comprehensive, and evidence based. We conduct research on all of our training programs and services ensuring ongoing satisfaction, and effectiveness in managing and reducing risks in the workplace
Account Executive
About the role
SAFE MANAGEMENT GROUP – TRAINING DIVISION
Account Executive - Job Description
Location: Burlington, ON (Hybrid)
Reports to: Director of Training & Development
Employment Type: Full-Time
About Safe Management Group (SMG)
Safe Management Group Inc. is a trusted leader in behavior management, de-escalation training, and specialized safety programs for organizations that support individuals with complex behavioral and mental health needs. We partner with developmental services providers, hospitals, educational institutions, community agencies, and government-funded organizations to create safer environments and improve outcomes for staff and clients alike.
We are expanding rapidly, and this new Account Executive role is a cornerstone of our growth strategy.
Position Summary
The Account Executive (AE) is responsible for generating new business and expanding SMG’s reach across Ontario and Canada. This role focuses on identifying, qualifying, and closing new opportunities with agencies, healthcare providers, higher education and institutional partners.
Because this is a newly created position, we are seeking someone who brings both industry experience and the initiative to build processes, structure, and strategy from the ground up. The ideal candidate has a strong understanding of high-risk or behavior-support environments and is skilled at consultative selling to agencies, healthcare organizations, educational institutions, and publicly funded service providers. This is a high-impact, entrepreneurial role for someone who wants to shape the next phase of SMG’s Training Division growth.
Key Responsibilities
New Business Development
- Proactively identify and engage potential clients across SMG’s core sectors (developmental services, healthcare, community agencies, education, mental health, etc.)
- Generate new leads through outreach, networking, cold calls/emails, site visits, and industry events
- Follow up on and qualify inbound leads from marketing campaigns
- Build and maintain a structured pipeline with clear forecasting
- Conduct comprehensive needs assessments to understand client environments and risks
- Deliver tailored, consultative proposals aligned with client priorities and sector requirements
- Manage the full sales cycle—from first contact to negotiation, contract execution, and handoff
- Support and collaborate with the Director of Training & Development on RFP responses
Sales Process Management
- Maintain accurate, real-time data within CRM (pipeline stages, forecasting, activities)
- Track key activity metrics (e.g., outreach volume, meetings booked, proposals sent, wins/losses)
- Identify patterns and recommend improvements to SMG’s sales process
- Collaborate with Marketing to refine lead nurturing, messaging, and campaign strategy
Market & Sector Engagement
- Represent SMG at conferences, trade shows, association meetings, and networking events
- Build relationships with sector leaders, decision-makers, and referral partners
- Monitor and report on industry trends, competitive positioning, and emerging funding or regulatory changes
- Provide market intelligence to support SMG’s product development and growth strategy
Measures of Success
- Achievement of quarterly and annual new business revenue targets
- Volume, quality, and diversity of new clients acquired
- Conversion rates from marketing leads to signed agreements
- Pipeline consistency, accuracy, and coverage ratios
- Contributions to improving sales processes and market expansion
Candidate Profile
Education & Experience
- Degree in business administration, marketing, or related field; equivalent experience considered.
- 5–7+ years of sales or business development experience in training, education, healthcare, human services, developmental services, or behavioral support sectors
- Demonstrated success closing deals with institutions, government-funded organizations, school boards, agencies, hospitals, or community service providers
Skills & Competencies
- Strong understanding of environments supporting individuals with complex behavioral needs
- Proven ability to manage the full sales cycle independently
- Exceptional communication, relationship building, and consultative selling skills
- High level of initiative—comfortable building new systems, processes, and structures
- Organized, disciplined, and self-directed
- Proficiency with CRM software (HubSpot, Salesforce, Zoho, ActiveCampaign) and MS Office/Google Suite
- Willingness to travel throughout Ontario and across Canada as needed
Compensation
Base Salary: $70,000–$80,000 Commission: Performance-based (structure to be finalized) On-Target Earnings (OTE): $100,000–$110,000+
About Safe Management Group Inc.
Safe Management Group Inc. offers a full range of training programs; Crisis Intervention Training, Workplace Violence, Harassment, and Violence, Behavioural Management, Healthy Sexuality, Understanding Challenges with Acquired Brain Injuries and many more. Safe Management provides onsite consultation, program customization, online training, and train-the-trainer programs. Safe Management's Crisis Intervention Program is recognized by the Ministry of Community and Social Services and is the preferred program and recognized by Public Service Health and Safety Association who partnered with Safe Management in 2010.
Safe Management has been providing training since 1991 and have trained over 500,000 front-line staff in Ontario alone. Our training programs have been developed by a team of professionals; Psychologists, BACB-Ds, Behaviour Therapists, and world renowned physical intervention specialists to ensure the unique needs of individuals are understood. We have developed specialized training programs and consultation services that are flexible, comprehensive, and evidence based. We conduct research on all of our training programs and services ensuring ongoing satisfaction, and effectiveness in managing and reducing risks in the workplace