About the role
Relative Floors + Walls is a global design partner born from three generations of craftsmanship and design culture, evolving from a family business into a brand that collaborates with leading studios such as SHoP, Gensler, BIG, and Foster + Partners. The company creates bespoke wood and ceramic surfaces for private homes, cultural spaces, and innovative commercial architecture, focusing on the atmosphere and narrative of each space. Relative’s collections blend artisanal precision, sustainable values, and deep respect for material essence. Every floor and wall is treated as a unique story, with surfaces designed to listen, respond, and evolve with the environments they inhabit. Through design, Relative transforms tradition into contemporary spatial experiences.
Role Description We are seeking an experienced Social Media Strategist who has a proven track record of growing social media accounts through strategic content, audience engagement, and platform-specific growth tactics. This role is ideal for someone who understands how to build communities, increase reach, drive engagement, and contribute to business growth through social media.
Responsibilities Help create and manage content across Instagram, TikTok, YouTube, LinkedIn, Facebook, and other relevant platforms Support the growth of our social media pages with real, engaged followers Create reels, short-form videos, YouTube Shorts, LinkedIn posts, carousels, stories, and product-focused content Help plan weekly and monthly content calendars Turn our products, projects, ideas, and brand story into engaging content Write captions, hooks, video titles, descriptions, and calls-to-action Help create content that drives people to our ecommerce store and supports sales Support product launches, promotions, campaigns, and brand awareness Track content performance and help identify what is working Bring new content ideas, trends, collaborations, influencer opportunities, and UGC ideas Repurpose content across different platforms in the right format
Required Experience Experience growing a social media page Must be able to show proof of growth, such as analytics, screenshots, page links, case studies, or before-and-after results Experience creating content that improves reach, engagement, traffic, leads, or sales Good understanding of Instagram, TikTok, YouTube, LinkedIn, and short-form video Experience creating content for a business, personal brand, ecommerce brand, product-based company, or service-based company Good visual taste Strong writing skills for captions, hooks, LinkedIn posts, video titles, and calls-to-action Interest in architecture, design, interiors, lifestyle, ecommerce, or visual branding is a plus, but not required Ability to work independently, follow direction, bring ideas, and improve based on results
Not the right fit? Search for Social Media Strategist jobs in Toronto, Ontario, Canada
About Relative Floors + Walls
Relative is not just a surface: it is the skin of space.
It doesn’t offer products: it creates surfaces that listen, respond, and evolve. Each project is bespoke, built around the client’s vision and the soul of the space. It collaborates with some of the world’s leading design studios — SHoP, Gensler, BIG, Foster + Partners, and many others — shaping interiors for private homes, cultural spaces, and cutting-edge commercial architecture.
It works with wood and ceramic, but what it truly shapes is atmosphere. Grains that tell stories. Minerals that hold silence. Materials that breathe.
Relative transforms tradition into vision.
Born from three generations of craftsmanship and design culture, it has grown from a family business into a global partner. Its collections cross borders and cultures, blending artisanal precision, sustainable values, and a radical respect for material essence.
Every floor, every wall is a narrative.
Material, method, vision. Through design, it turns surfaces into experience. Relative. Never the same.
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About the role
Relative Floors + Walls is a global design partner born from three generations of craftsmanship and design culture, evolving from a family business into a brand that collaborates with leading studios such as SHoP, Gensler, BIG, and Foster + Partners. The company creates bespoke wood and ceramic surfaces for private homes, cultural spaces, and innovative commercial architecture, focusing on the atmosphere and narrative of each space. Relative’s collections blend artisanal precision, sustainable values, and deep respect for material essence. Every floor and wall is treated as a unique story, with surfaces designed to listen, respond, and evolve with the environments they inhabit. Through design, Relative transforms tradition into contemporary spatial experiences.
Role Description We are seeking an experienced Social Media Strategist who has a proven track record of growing social media accounts through strategic content, audience engagement, and platform-specific growth tactics. This role is ideal for someone who understands how to build communities, increase reach, drive engagement, and contribute to business growth through social media.
Responsibilities Help create and manage content across Instagram, TikTok, YouTube, LinkedIn, Facebook, and other relevant platforms Support the growth of our social media pages with real, engaged followers Create reels, short-form videos, YouTube Shorts, LinkedIn posts, carousels, stories, and product-focused content Help plan weekly and monthly content calendars Turn our products, projects, ideas, and brand story into engaging content Write captions, hooks, video titles, descriptions, and calls-to-action Help create content that drives people to our ecommerce store and supports sales Support product launches, promotions, campaigns, and brand awareness Track content performance and help identify what is working Bring new content ideas, trends, collaborations, influencer opportunities, and UGC ideas Repurpose content across different platforms in the right format
Required Experience Experience growing a social media page Must be able to show proof of growth, such as analytics, screenshots, page links, case studies, or before-and-after results Experience creating content that improves reach, engagement, traffic, leads, or sales Good understanding of Instagram, TikTok, YouTube, LinkedIn, and short-form video Experience creating content for a business, personal brand, ecommerce brand, product-based company, or service-based company Good visual taste Strong writing skills for captions, hooks, LinkedIn posts, video titles, and calls-to-action Interest in architecture, design, interiors, lifestyle, ecommerce, or visual branding is a plus, but not required Ability to work independently, follow direction, bring ideas, and improve based on results
Not the right fit? Search for Social Media Strategist jobs in Toronto, Ontario, Canada
About Relative Floors + Walls
Relative is not just a surface: it is the skin of space.
It doesn’t offer products: it creates surfaces that listen, respond, and evolve. Each project is bespoke, built around the client’s vision and the soul of the space. It collaborates with some of the world’s leading design studios — SHoP, Gensler, BIG, Foster + Partners, and many others — shaping interiors for private homes, cultural spaces, and cutting-edge commercial architecture.
It works with wood and ceramic, but what it truly shapes is atmosphere. Grains that tell stories. Minerals that hold silence. Materials that breathe.
Relative transforms tradition into vision.
Born from three generations of craftsmanship and design culture, it has grown from a family business into a global partner. Its collections cross borders and cultures, blending artisanal precision, sustainable values, and a radical respect for material essence.
Every floor, every wall is a narrative.
Material, method, vision. Through design, it turns surfaces into experience. Relative. Never the same.