Who you are

• 5-8+ years of experience in media planning/buying, with significant focus on brand/awareness campaigns (not exclusively performance/direct response)
• Strong understanding of media buying methods (auction vs. reservation, CPM vs. CPV, upfront vs. scatter) and negotiation experience
• Deep expertise across brand media channels: CTV/OTT, programmatic display, streaming audio, digital out-of-home, and/or traditional media
• Experience working with DSPs (The Trade Desk, DV360, etc.), ad servers, and brand measurement tools
• Fluency in brand measurement methodologies: brand lift studies, MMM, attention metrics, reach/frequency optimization
• Track record of translating campaign briefs into effective media strategies that deliver against brand KPIs
• Excellent communication skills—able to present media strategies to stakeholders and synthesize complex data into clear narratives
• Agency or in-house experience at a B2B technology company or high-growth brand
• Experience building brand media functions from the ground up or scaling existing programs
• Familiarity with media agency RFP processes and managing external agency relationships
• Experience with integrated campaigns that span brand awareness through demand generation
• Background in SaaS, developer tools, or creative/design technology sectors
• Stay curious and open to growth — actively building fluency in emerging technologies like AI to unlock creativity, accelerate progress, and amplify impact

What the job involves

• Permanent
• We're looking for a Brand Media Lead to own the strategy, planning, and execution of Webflow's brand media investments
• This role sits at the intersection of brand strategy and media execution, translating campaign objectives into high-impact media plans that build awareness, shift perception, and drive consideration among our target audiences
• You'll partner closely with Brand Strategy leadership to understand campaign briefs, then develop and execute media strategies across channels, including connected TV (OTT), audio, programmatic display, and emerging formats
• You'll manage agency and vendor relationships, negotiate media buys, and work with Marketing Analytics to measure impact through MMM, brand lift studies, and other measurement frameworks
• This is a strategic, hands-on role for someone who loves both the art and science of media—understanding the nuances of different channels while staying rigorous about measurement and optimization
• You'll have the opportunity to shape how a fast-growing brand shows up in the market and build the infrastructure for brand media at Webflow
• Reporting to the Director, Growth Marketing
• Translate brand briefs into comprehensive media plans, including channel selection, targeting strategy, reach/frequency goals, flighting, and geographic consideration
• Research and recommend channels and vendors based on audience behavior, campaign objectives, and budget efficiency
• Develop buying strategies across programmatic, reservation-based, and direct buys; determine optimal CPM, CPV, and other buying methods
• Stay current on media trends, emerging platforms, and innovations in brand advertising (CTV, retail media, audio, digital OOH, etc.)
• Negotiate and finalize media plans with vendors, securing favorable rates and added-value opportunities
• Direct contractor resources in execution, including trafficking, budget management, and campaign setup
• Manage live campaigns to ensure delivery against goals; troubleshoot pacing issues and optimize in-flight performance
• Ensure brand safety and viewability standards are met across all placements
• Partner with Marketing Analytics to design measurement frameworks, including brand lift studies, MMM inputs, and incrementality testing
• Analyze campaign performance and synthesize insights into actionable recommendations for future planning
• Build post-campaign recaps that connect media execution to brand and business outcomes
• Collaborate with Brand Strategy on campaign briefs, ensuring media plans ladder up to brand objectives and target definitions
• Work with Creative teams to align on asset specifications and delivery timelines
• Partner with Growth Marketing on integrated campaigns that span brand and performance objectives

The application process

• Application deadline: applications accepted on an ongoing basis until position is closed and filled

Benefits

• Modern & inclusive healthcare coverage
• 401K and financial planning
• Flexible paid time off
• Annual retreat and offsites
• WFH Office setup budget
• Health and wellness stipend
• Remote work reimbursements for phone & wifi
• Webflow subscription discount
• Remote-first flexibility