Who you are

• 4-year undergraduate degree (quantitative field of study strongly preferred)
• You have 4+ years of experience in growth marketing/performance marketing, with demonstrated success in channel experimentation and scaling customer acquisition
• Experience managing $1M+ performance marketing budgets
• Deep analytical mindset with proven experience using both quantitative and qualitative data to drive decision-making and tell compelling stories
• Strong track record of managing complex experiments and testing programs, with ability to build and scale net new customer acquisition channels through incremental testing and optimization
• Entrepreneurial mindset with a strong bias for action—you thrive in ambiguous situations and are driven by quantitative results
• Excellent project management skills with proven ability to deliver campaigns on time, on budget, and within scope
• Strong cross-functional collaboration skills and ability to influence stakeholders across different levels of the organization
• Ability to extract and action meaningful insights from analytics platforms and/or CRMs (e.g. Data Studio, Google Analytics, Salesforce, Tableau)
• Experience leveraging AI to drive testing, optimization, and automation that drive customer acquisition
• Self-driven with a natural curiosity for discovering new growth opportunities—you're at the forefront of the latest technologies and developments

What the job involves

• We're looking for a highly quantitative and self-motivated Growth Marketing Manager to lead our experimental marketing initiatives—creating our testing strategy, discovering new channels, managing a test budget, and scaling what works
• This role combines strategic leadership with hands-on experimentation, perfect for someone who can both develop the roadmap and execute the experiments that drive customer acquisition
• Reporting to the Director of Paid Acquisition, you'll be a key member of our Demand Gen team and pave the path for innovative customer acquisition strategies that fuel our expansion
• Effectively manage a growing channel testing budget, applying rigorous quantitative analysis to optimize performance and maximize return on spend
• Develop and own our digital and offline channel experimentation roadmap. You’ll build scalable testing frameworks and processes that power rapid and effective experimentation
• Analyze both quantitative and qualitative data to identify and prioritize the highest-impact experiments. You’ll design hypothesis-driven experiments with clear success metrics and testing parameters
• Leverage AI tools to drive creative testing, strategic automation, and campaign optimization. You'll balance automation with human insight to maximize campaign performance
• Partner cross-functionally with Brand, Creative, and Product Marketing teams to develop and execute effective experiments. You’ll work closely with partners across the entire organization to drive successful campaigns and programs
• Own communication of experimental results and insights to key stakeholders. You'll develop compelling narratives around your findings and provide clear recommendations for scaling successful initiatives