Intermediate Research & Media Strategist - Mississauga
Top Benefits
About the role
Intermediate Research & Media Strategist - Mississauga
Salary: $70,000 - $75,000
Position: New
PATTISON Outdoor Advertising is Canada’s leading Out-of-Home (OOH), Transit and Digital display advertising company. With the widest variety of products, our advertisers benefit from unparalleled advertising opportunities. Our sales professionals and support associates across the country, provide clients with unmatched service, insights and campaign innovation.
As leaders in the Canadian advertising industry, PATTISON Outdoor Advertising is determined to initiate change starting from within, lead by example and reflect the diversity of the communities within which we work and live, coast-to-coast. By supporting internal and external efforts of inclusion and diversity we aim to better ourselves and the world around us. We are PATTISON Outdoor Advertising and here everyone belongs.
Job Information:
The Intermediate Research & Media Strategist is responsible for fulfilling internal sales team research requests and providing actionable insights based off various data outlets to support sales. They will also be responsible for supporting sales teams by translating our research insights into various media strategies to plan and execute effective advertising campaigns.
The position requires strong interpersonal and client management, project management, research skills and media experience. The main purpose of this position is to provide a wide range of custom and standard analytical services to support PATTISON’s sales teams. We are seeking highly-motivated applicants with the right combination of media and market research experience. The successful applicant will report to PATTISON’s Research, Media & Strategy Manager in Mississauga.
What you’ll do…
SALES SUPPORT & MEDIA STRATEGY DEVELOPMENT
SALES SUPPORT
- Collect and analyze data from syndicated resources on consumer demographics, psychographics, and habits in order to identify opportunities for the sale of PATTISON’s products across Canada
- Communicate clearly and understand the objectives of the requests
- Formulate a plan to meet request requirements
- Prepare reports which derive strong insights from data and deliver them in a concise, visually impactful way that is easy to understand
- Synthesize data from primary, syndicated, and secondary sources into succinct and reader-friendly deliverables for use in marketing materials, sales proposals, and executive stakeholder reports/presentations.
- Work with sales teams to educate on various media strategies utilizing various data supports.
Will be responsible for providing strategic insight into client campaigns in order to develop the most efficient and impactful media communication plan.
Who you are …
·· Demonstrate ability to communicate effectively both orally and in writing, translating complex concepts and results of research into clear and concise language
- Minimum of a BA/BS degree, preferably in social sciences, market research, statistics or equivalent.
- Must have a minimum of 3 year of professional services full-time work experience in media, marketing analytics, business intelligence, statistics or other analytical methodology conducting research, survey design and analysis
- Strong understanding of data collection and analytical processes
- A proficiency with quantitative research/custom research and syndicated research (interpreting respondent data and providing insights or recommendations and delivery high quality work)
- A high proficiency with Microsoft Office with a focus on PowerPoint and Excel
- Familiarity with Vividata, Media Radar, and/or Environics Analytics data is an asset but not required
- Excellent written, oral and presentation skills with demonstrated experience presenting quality work with a high attention to detail
- Excellent planning and organizational skills with well-developed time management skills, with the ability to juggle multiple timelines, prioritize changing needs, and keep team members as well as clients updated on timing expectations
- The ability to work collaboratively in a team environment and independently
- Self-starter, critical thinker, with strong logic, reasoning and problem-solving skills. Able to assess research questions at hand and determine the best solution using available resources
- The ability to work under tight deadline pressures
- Active learner, open to taking direction and able to apply feedback to future tasks
- Experience in a professional services environment is considered an asset
- Proficient in French (written, verbal and comprehension) is considered an asset
What’s in it for you…
We understand that there is life at work and life outside of work. Here are a few benefits we offer that support us to be our creative best.
- Hybrid work mode – 2 day per week can be worked from home
- Competitive Group Benefit coverage
- Competitive salary and bonus plan
- Annual Health and Wellness Credits
- Employee and Family Assistance program
- Education Assistance Program (Tuition Reimbursement Program)
- Paid Time Off
- Discount rates at other JPG divisions
- Employee and Family Assistance program
- Education Assistance Program (Tuition Reimbursement Program)
- Competitive salary
- Discount rates at other JPG divisions
- Gym discounts
- Extra Long Weekends in Summer
The short-listed candidates will be required to complete a test online. Please provide your certifications (e.g., technical certifications) and portfolios in any forms to showcase your skills and knowledge during the interview process.This is an exceptional opportunity to join a dedicated team that consistently surpasses expectations in a corporate culture fueled by creativity, emphasizing imagination, innovation, inspiration, and teamwork.
Pattison Outdoor Advertising is an equal opportunities employer. We welcome and encourage applications from people with disabilities. If you require an accommodation during the recruitment process, please advise our Human Resources department.
About Pattison Outdoor Advertising
We help brands and businesses harness the power of Out-of-Home advertising by providing the most comprehensive range of products, markets, insights and customer support services.
PATTISON Affichage aide les marques et les entreprises à exploiter le pouvoir de l'affichage en leur fournissant la gamme de produits la plus exhaustive au pays ainsi qu'une couverture des marchés, des connaissances et des services de soutien de la clientèle inégalés.
PATTISON Outdoor Advertising, a division of The Jim Pattison Group, is Canada's largest Outdoor, Digital and Transit advertising company. With roots reaching back to 1908, PATTISON has been providing innovative solutions for Out-of-Home (OOH) advertising opportunities (billboards, transit, digital, airports, residential, office, and street furniture).
With Canada's largest portfolio of Digital Out-of-Home (DOOH) advertising properties through PATTISON Onestop, we are a world-leader in the design, operation, and advancement of digital advertising networks for the office, transit, and residential environments.
In Transit Advertising, PATTISON represents many of Canada's top transit authorities, and is the exclusive advertising supplier on the Toronto Transit Commission's (TTC) transportation system. Other markets include Calgary, Edmonton, Regina, Saskatoon, Winnipeg, Ottawa, Burlington, Durham Region, York Region, Montreal, Quebec City, Fredericton, Saint John and Halifax.
While national in scope, our commitment is to understand the local markets we serve and provide advertisers with superior service.
PATTISON is passionate about supporting customer campaigns from beginning to end, offering advanced analytics and proof of performance, as well as award-winning creative services.
PATTISON is headquartered in Toronto, Ontario and includes 25 sales offices across the country providing advertisers unmatched reach and coverage with products available in 200 markets coast to coast.
Intermediate Research & Media Strategist - Mississauga
Top Benefits
About the role
Intermediate Research & Media Strategist - Mississauga
Salary: $70,000 - $75,000
Position: New
PATTISON Outdoor Advertising is Canada’s leading Out-of-Home (OOH), Transit and Digital display advertising company. With the widest variety of products, our advertisers benefit from unparalleled advertising opportunities. Our sales professionals and support associates across the country, provide clients with unmatched service, insights and campaign innovation.
As leaders in the Canadian advertising industry, PATTISON Outdoor Advertising is determined to initiate change starting from within, lead by example and reflect the diversity of the communities within which we work and live, coast-to-coast. By supporting internal and external efforts of inclusion and diversity we aim to better ourselves and the world around us. We are PATTISON Outdoor Advertising and here everyone belongs.
Job Information:
The Intermediate Research & Media Strategist is responsible for fulfilling internal sales team research requests and providing actionable insights based off various data outlets to support sales. They will also be responsible for supporting sales teams by translating our research insights into various media strategies to plan and execute effective advertising campaigns.
The position requires strong interpersonal and client management, project management, research skills and media experience. The main purpose of this position is to provide a wide range of custom and standard analytical services to support PATTISON’s sales teams. We are seeking highly-motivated applicants with the right combination of media and market research experience. The successful applicant will report to PATTISON’s Research, Media & Strategy Manager in Mississauga.
What you’ll do…
SALES SUPPORT & MEDIA STRATEGY DEVELOPMENT
SALES SUPPORT
- Collect and analyze data from syndicated resources on consumer demographics, psychographics, and habits in order to identify opportunities for the sale of PATTISON’s products across Canada
- Communicate clearly and understand the objectives of the requests
- Formulate a plan to meet request requirements
- Prepare reports which derive strong insights from data and deliver them in a concise, visually impactful way that is easy to understand
- Synthesize data from primary, syndicated, and secondary sources into succinct and reader-friendly deliverables for use in marketing materials, sales proposals, and executive stakeholder reports/presentations.
- Work with sales teams to educate on various media strategies utilizing various data supports.
Will be responsible for providing strategic insight into client campaigns in order to develop the most efficient and impactful media communication plan.
Who you are …
·· Demonstrate ability to communicate effectively both orally and in writing, translating complex concepts and results of research into clear and concise language
- Minimum of a BA/BS degree, preferably in social sciences, market research, statistics or equivalent.
- Must have a minimum of 3 year of professional services full-time work experience in media, marketing analytics, business intelligence, statistics or other analytical methodology conducting research, survey design and analysis
- Strong understanding of data collection and analytical processes
- A proficiency with quantitative research/custom research and syndicated research (interpreting respondent data and providing insights or recommendations and delivery high quality work)
- A high proficiency with Microsoft Office with a focus on PowerPoint and Excel
- Familiarity with Vividata, Media Radar, and/or Environics Analytics data is an asset but not required
- Excellent written, oral and presentation skills with demonstrated experience presenting quality work with a high attention to detail
- Excellent planning and organizational skills with well-developed time management skills, with the ability to juggle multiple timelines, prioritize changing needs, and keep team members as well as clients updated on timing expectations
- The ability to work collaboratively in a team environment and independently
- Self-starter, critical thinker, with strong logic, reasoning and problem-solving skills. Able to assess research questions at hand and determine the best solution using available resources
- The ability to work under tight deadline pressures
- Active learner, open to taking direction and able to apply feedback to future tasks
- Experience in a professional services environment is considered an asset
- Proficient in French (written, verbal and comprehension) is considered an asset
What’s in it for you…
We understand that there is life at work and life outside of work. Here are a few benefits we offer that support us to be our creative best.
- Hybrid work mode – 2 day per week can be worked from home
- Competitive Group Benefit coverage
- Competitive salary and bonus plan
- Annual Health and Wellness Credits
- Employee and Family Assistance program
- Education Assistance Program (Tuition Reimbursement Program)
- Paid Time Off
- Discount rates at other JPG divisions
- Employee and Family Assistance program
- Education Assistance Program (Tuition Reimbursement Program)
- Competitive salary
- Discount rates at other JPG divisions
- Gym discounts
- Extra Long Weekends in Summer
The short-listed candidates will be required to complete a test online. Please provide your certifications (e.g., technical certifications) and portfolios in any forms to showcase your skills and knowledge during the interview process.This is an exceptional opportunity to join a dedicated team that consistently surpasses expectations in a corporate culture fueled by creativity, emphasizing imagination, innovation, inspiration, and teamwork.
Pattison Outdoor Advertising is an equal opportunities employer. We welcome and encourage applications from people with disabilities. If you require an accommodation during the recruitment process, please advise our Human Resources department.
About Pattison Outdoor Advertising
We help brands and businesses harness the power of Out-of-Home advertising by providing the most comprehensive range of products, markets, insights and customer support services.
PATTISON Affichage aide les marques et les entreprises à exploiter le pouvoir de l'affichage en leur fournissant la gamme de produits la plus exhaustive au pays ainsi qu'une couverture des marchés, des connaissances et des services de soutien de la clientèle inégalés.
PATTISON Outdoor Advertising, a division of The Jim Pattison Group, is Canada's largest Outdoor, Digital and Transit advertising company. With roots reaching back to 1908, PATTISON has been providing innovative solutions for Out-of-Home (OOH) advertising opportunities (billboards, transit, digital, airports, residential, office, and street furniture).
With Canada's largest portfolio of Digital Out-of-Home (DOOH) advertising properties through PATTISON Onestop, we are a world-leader in the design, operation, and advancement of digital advertising networks for the office, transit, and residential environments.
In Transit Advertising, PATTISON represents many of Canada's top transit authorities, and is the exclusive advertising supplier on the Toronto Transit Commission's (TTC) transportation system. Other markets include Calgary, Edmonton, Regina, Saskatoon, Winnipeg, Ottawa, Burlington, Durham Region, York Region, Montreal, Quebec City, Fredericton, Saint John and Halifax.
While national in scope, our commitment is to understand the local markets we serve and provide advertisers with superior service.
PATTISON is passionate about supporting customer campaigns from beginning to end, offering advanced analytics and proof of performance, as well as award-winning creative services.
PATTISON is headquartered in Toronto, Ontario and includes 25 sales offices across the country providing advertisers unmatched reach and coverage with products available in 200 markets coast to coast.