The Opportunity

Robosoft's ambition is to be an experience-led engineering partner — a company that wins because it brings a clear point of view on how great digital products should feel, not just a competitive delivery model. That ambition is real and it is gaining traction in the market. The Experience Design Strategy Director exists to close that gap: to bring experience strategy into client engagements, and to position Robosoft as a design-led partner that leads with product thinking, not just engineering output.

Day to day, you will lead experience and product conversations with clients across Robosoft's key verticals (media and entertainment, mobility, and travel and tourism). You will bring an experience vision into pre-sales conversations, shape how Robosoft frames proposals from a design and product perspective, and act as the bridge between what clients want to feel and what Robosoft's engineering teams can build. You will work alongside the Client Strategy Lead, vertical leads, AI Lead, and Technology and Solutioning Lead, contributing the experience dimension to every client conversation and every proposal.

This role is designed for someone who has led experience and design strategy at an agency or consultancy, is genuinely energised by the early-stage client conversations, and is ready to bring that capability to a company with serious engineering depth behind it. You have a portfolio of work that speaks for itself, and you know how to walk a client from where their product is today to where it needs to be.

What You Will Do

Experience Strategy and Client Leadership Lead UX strategy and product experience conversations with clients at C-suite and VP Product level, bringing a clear point of view on what good looks like and how to get there. Run discovery workshops and design briefings that help clients articulate their experience vision and connect it to a deliverable roadmap. Shape the experience narrative in client proposals, ensuring that Robosoft's design-led positioning is credible, specific, and differentiated. Build direct relationships with design and product leaders at client organisations, becoming a trusted voice on experience strategy.

Pre-sales Contribution

Work alongside the Client Strategy Lead and vertical leads to bring a compelling experience dimension to every proposal and pitch. Help clients move from a technology-first framing to an experience-first framing, and connect that experience vision back to the engineering delivery that Robosoft can provide. Contribute to Robosoft's positioning, ensuring that the company's experience and design credentials are visible in every client conversation.

Design Leadership and Standards

Define the experience standard for Robosoft engagements, working with offshore design and product teams to ensure quality, consistency, and alignment with client expectations. Champion design systems thinking, journey design, and user research as core components of how Robosoft approaches digital product work. Stay current on experience design trends, including the role of AI in design workflows, and translate them into relevant points of view for clients.

Thought Leadership

Build Robosoft's authority as an experience-led partner through content, case studies, and participation in design and product industry forums. Develop the company's point of view on experience-led digital transformation, contributing to the go-to-market narrative alongside the Client Strategy Lead and vertical leads.

Who You Are

Experience-obsessed: You have strong, specific opinions about what good digital experience looks like. You can articulate the difference between a functional product and an exceptional one at any level of the organisation, and you can move clients from one towards the other. Strategically confident: You are comfortable in C-suite and VP conversations. You can present an experience vision, handle pushback with confidence, and navigate a multi-stakeholder room to a better outcome. Client-facing by nature: You are energised by the early-stage client work (discovery, framing, defining the design brief). You are not looking for a production design role; you want to set the direction and own the relationship. Collaborative across disciplines: You work naturally alongside AI leads, technology architects, and engineers. You understand that great design only matters if it gets built, and you know how to brief and collaborate across disciplines. Mobile and commercially aware: You see every client conversation as a potential long-term partnership. You travel to be in front of clients and treat that presence as a core part of the role.

Leadership Expectations

Own Robosoft's experience and design positioning in the US market, defining how the company positions its design-led approach to clients and prospects. Set the experience standard across all US client engagements, working with offshore design teams to ensure quality and consistency. Represent Robosoft's design and product capability at the most senior client level, including in competitive pitches and executive briefings. Identify and pursue strategic design partnerships or acqui-hire opportunities that accelerate Robosoft's onshore design capability. Influence hiring decisions for design and product roles as the practice grows.

What You Bring

Required Experience 12 to 18 years of experience in UX strategy, experience design, or product strategy, with the majority of that time spent in a client-facing agency or consultancy context. Proven track record of leading experience design conversations with senior client stakeholders, including the ability to present, defend, and evolve an experience vision at C-suite level. Strong portfolio of digital product work demonstrating both experience strategy and the ability to work within complex, multi-stakeholder client environments. Experience contributing to pre-sales and proposal processes, including shaping the design and experience narrative in competitive pitches.

Technical Skills

UX strategy and journey design, the ability to map, critique, and redesign complex end-to-end user experiences across digital products. Design systems, understanding how scalable design standards connect to engineering delivery. Rapid prototyping and concept development, the ability to give clients something tangible early in the process. (good to have) AI-augmented design tools and workflows, including how generative AI is changing the pace and scope of experience design. (good to have) Product strategy and roadmap development alongside UX, connecting experience decisions to product prioritisation. (good to have)

Additional Skills

Executive presentation and storytelling, the ability to make complex experience strategy legible and compelling for non-design audiences. Ability to lead discovery workshops and facilitate strategic sessions with senior client and internal stakeholders. Understanding of software delivery processes sufficient to brief design outputs that engineering teams can build against. Client relationship management, the ability to build trust with design and product leaders and sustain those relationships over time.

Core Skills

Experience Strategy: UX strategy, journey design, experience vision, design systems, user research. Product Thinking: roadmap development, outcome-based framing, user research, prioritisation frameworks. Client Leadership: executive relationship building, pre-sales contribution, competitive pitching. Design-led Engineering: ability to connect experience strategy to engineering delivery in an AI-first context.

Preferred / Good to Have

Background at a design-led consultancy or agency (IDEO, frog, Fjord, Huge, R/GA, or similar). Experience in one or more of Robosoft's key verticals (media and entertainment, mobility, or travel and tourism). Familiarity with how AI is changing experience design workflows, including generative UI and AI-assisted prototyping. Existing relationships with design and product leaders at major US enterprise brands. Experience evaluating or leading design studio acquisitions or partnerships.

What We Offer

Senior leadership role with genuine authority to shape Robosoft's experience and design practice in the US. Competitive compensation package including base salary, performance incentive, and benefits. Access to Robosoft's AI Centre of Excellence and an engineering capability that can deliver the experience visions you define. Annual learning and development budget for design programmes, certifications, and industry events. Collaborative culture where design thinking is valued at the highest level of the organisation.

Working at Robosoft

At Robosoft, we are guided by six values: Care, Creativity, Collaboration, Empowerment, Excellence and Integrity that shape how we work with each other and with our clients. We bring together people from different disciplines and backgrounds to solve complex digital problems for some of the world's most recognised organisations. If you are someone who holds themselves to a high standard, works well with others and wants to be part of a team that does work that matters, we would like to hear from you.

Equal Opportunity

Robosoft Technologies is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.