Company Description westOeast is a cross-border growth partner that helps brands expand across markets, supporting western brands entering China and Chinese brands going global. Founded in 2017, the company operates with teams in Shanghai, Beijing, New York, Toronto, Munich, and Panama, connecting business strategy with marketing execution in unfamiliar markets. westOeast uses its 5F STAR Model to pressure-test product-market fit, global-local alignment, process and data integration, message-cultural resonance, and influence-result effectiveness. An AI-powered content engine supports consistent brand voice and rapid iteration across channels, backed by ten integrated solutions spanning market insight, branding, demand generation, social media, ESG communication, and data and tech services. As the first B Corp certified marketing agency in China, westOeast integrates ESG principles into brand growth to build responsible global brands and deeper stakeholder trust. Role Description The Senior Account Manager role is a full-time, on-site position based in Canada, responsible for leading key client relationships and driving cross-border growth initiatives. This role oversees account strategy, project planning, and day-to-day coordination, ensuring that client objectives are translated into clear execution plans across market insight, branding, demand generation, and digital channels. The Senior Account Manager collaborates closely with internal teams across markets, manages timelines and budgets, and monitors performance metrics to optimize campaigns and programs. The role includes preparing proposals and presentations, leading client meetings, and proactively identifying opportunities to expand services and deepen partnerships. This position also involves mentoring junior team members, contributing to best practices, and supporting the integration of ESG and AI-driven solutions into client roadmaps.

Qualifications

Strong account management and client relationship skills, including experience leading complex, multi-stakeholder projects across regions. Background in marketing, brand strategy, or demand generation, ideally with exposure to cross-border or international market growth. Ability to translate business objectives into actionable plans, with solid skills in planning, prioritization, and project coordination. Comfort working with data, performance metrics, and digital tools to track results and refine campaigns. Excellent written and verbal communication skills in English; additional language skills (e.g., Mandarin or other major markets) are an advantage. Demonstrated ability to collaborate with multidisciplinary and multicultural teams, and to work effectively in a fast-paced environment. Experience in the agency or consulting sector is preferred, especially within marketing, media, or brand advisory services. Bachelor’s degree in Business, Marketing, Communications, or a related field, or equivalent practical experience. Interest in ESG, responsible business practices, and AI-enabled marketing solutions is highly beneficial.