Marketing Manager, iCasino Retention
Top Benefits
About the role
Range:
78,400.00 - 117,600.00 CAD
Job Description:
Marketing Manager, iCasino Retention
GAME ON – OLG needs you
We’ve said GAME ON, and we mean it – OLG is rapidly transforming its organization to better serve Ontarians by delivering great gaming experiences through our digital, retail lottery, and land-based gaming channels. Over the course of fiscal 2023-24, OLG delivered a record $2.4 billion in net profit to the Province of Ontario. OLG is now expanding our horizons even further, with a new strategic direction that builds on successes to date as a world class gaming entertainment leader with a globally admired omni-channel platform.
We’re looking for a Marketing Manager, iCasino Retention, who’s passionate about creating meaningful customer experiences and driving growth through smart, data-informed strategies. This role is part of a collaborative; agile team focused on strengthening our player engagement to support and grow product loyalty and long-term customer retention for our iCasino portfolio. You’ll be the go-to expert for marketing strategy and execution, working closely with product owners and cross-functional teams to bring campaigns to life across multiple channels. If you thrive in a fast-paced environment, enjoy solving complex problems, and want to make an impact in a space that’s constantly evolving, we’d love to hear from you. .
YOUR ROLE IN THE GAME
Reporting to the Sr. Manager Marketing, you will be empowered to:
- Lead the development and execution of marketing strategies and campaigns across digital channels—think email marketing, push notifications, owned in-app and web assets, promotions, and other CRM channels.
- Partner with analytics to build segmented strategies that drive engagement and retention.
- Own the full campaign lifecycle—from planning and creative development to execution, optimization, and post-campaign analysis.
- Manage promotional systems to ensure smooth delivery and alignment with campaign goals.
- Support forecasting and budget planning, keeping a close eye on spending and performance.
- Collaborate with internal and external creative teams to develop assets that reflect our brand and resonate with diverse audiences.
- Monitor KPIs and market trends and recommend adjustments to keep campaigns effective and relevant.
Who You’ll Work With
- Agile lab teams across the digital business unit to align on goals and share insights.
- Marketing, content, and communications teams to develop briefs and creative assets.
- Legal, compliance, finance, contact centre, and tech teams to ensure campaigns are aligned and supported.
- External partners including media agencies, experiential vendors, and promotional suppliers.
WHAT YOU NEED TO PLAY
Knowledge & Experience:
- Strong understanding of marketing strategy, digital channels, and customer segmentation.
- Familiarity with industry trends and consumer behavior.
- Comfortable working with tech tools and platforms to enable marketing innovation.
- Bachelor’s degree or equivalent experience (3–5 years in marketing, ideally with a focus on digital and direct-to-consumer).
Skills:
- A clear, confident communicator who can tell a compelling story with data and insights.
- Collaborative mindset with the ability to work across disciplines and teams.
- Creative problem-solver who thrives in ambiguity and adapts quickly.
- Experience in agile environments and working with product owners is a plus.
PERKS OF JOINING OUR TEAM
- Part of a Bigger Picture: socially responsible company that gives back all its profits to the province and people of Ontario
- Flexible Work Environment: to help balance both work and life
- You Matter: family friendly work practices and hybrid work
- Freedom to Innovate: supports new and better ways to be successful
- Be your Authentic Self: environment that values diversity as a source of strength
- Learning Galore: 24-7 access to robust online learning programs
- Public Service Pension Plan: participate in a major defined benefit pension plan sponsored by the Government of Ontario
- Variable Pay Program: performance-based incentives to share in our success (Permanent OLG Employees Only)
Learn about OLG – GAME ON!
OLG’s purpose is to contribute to a better Ontario by delivering great entertainment experiences for our customers. We are a multi-billion-dollar organization with a wide array of business lines including, lottery, land-based casinos, digital lottery and casino, horseracing, and charitable gaming. OLG is amidst a massive transformation focusing on being customer obsessed and bringing our digital business to a whole new level.
The key to our success is our people. Our culture will be grounded in true, positive partnerships that embrace trust, clarity, and openness in all that we do. We are supporting and empowering employees and teams across the organization through greater accountability, leadership development and growth opportunities. OLG is embracing more flexible work options and family friendly work practices including hybrid work.
Equity, diversity, and inclusion are essential elements of our culture and cornerstones of the Five Truths that OLGers Live by. At OLG, our employees have the space to be themselves and use their perspectives and skills to benefit the people and the Province of Ontario.
While we are re-shaping and growing our business, we are unwavering when it comes to living our purpose, and ensuring our business delivers meaningful benefits for the people of Ontario. OLG’s net profits are reinvested back into the province, contributing to the quality of life for Ontarians.
To learn more about OLG go to our website at
We look forward to hearing from you, interested applicants please apply online by September 28, 2025.
OLG is an equal opportunity employer. We are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. Please contact Human Resources at
if you require accommodation at any time throughout the hire process*.*
We thank you for your interest in this opportunity; however only those individuals selected for an interview will be contacted.
#LI-Onsite
Personal information is collected by the Ontario Lottery & Gaming Corporation (OLG) and/or its third party service provider(s) under the authority of the Ontario Lottery and Gaming Corporation Act, 1999, SO 1999, c 12, Sch L and the Employment Standards Act, 2000, S.O. 2000, c. 41 (as amended) and will be used for the purpose of determining qualifications for employment with OLG and for recruitment modernization initiatives. The information will be managed in accordance with all applicable laws, OLG’s Protection of Privacy Policy (the Policy) and related policies and procedures. For any questions about this collection, please contact
, 800-70 Foster Drive, Sault Ste. Marie, ON, P6A 6V2.
About OLG
OLG is committed to delivering gaming entertainment that maximizes economic benefits for the people of Ontario in an efficient and socially responsible manner. We deliver on this commitment through the strength of our prime asset – our people.
OLG s’engage à fournir des activités de jeu qui maximisent les retombées économiques pour la population de l’Ontario d’une manière efficace et socialement responsable. Nous respectons cet engagement grâce à notre plus grand atout - nos employés.
Marketing Manager, iCasino Retention
Top Benefits
About the role
Range:
78,400.00 - 117,600.00 CAD
Job Description:
Marketing Manager, iCasino Retention
GAME ON – OLG needs you
We’ve said GAME ON, and we mean it – OLG is rapidly transforming its organization to better serve Ontarians by delivering great gaming experiences through our digital, retail lottery, and land-based gaming channels. Over the course of fiscal 2023-24, OLG delivered a record $2.4 billion in net profit to the Province of Ontario. OLG is now expanding our horizons even further, with a new strategic direction that builds on successes to date as a world class gaming entertainment leader with a globally admired omni-channel platform.
We’re looking for a Marketing Manager, iCasino Retention, who’s passionate about creating meaningful customer experiences and driving growth through smart, data-informed strategies. This role is part of a collaborative; agile team focused on strengthening our player engagement to support and grow product loyalty and long-term customer retention for our iCasino portfolio. You’ll be the go-to expert for marketing strategy and execution, working closely with product owners and cross-functional teams to bring campaigns to life across multiple channels. If you thrive in a fast-paced environment, enjoy solving complex problems, and want to make an impact in a space that’s constantly evolving, we’d love to hear from you. .
YOUR ROLE IN THE GAME
Reporting to the Sr. Manager Marketing, you will be empowered to:
- Lead the development and execution of marketing strategies and campaigns across digital channels—think email marketing, push notifications, owned in-app and web assets, promotions, and other CRM channels.
- Partner with analytics to build segmented strategies that drive engagement and retention.
- Own the full campaign lifecycle—from planning and creative development to execution, optimization, and post-campaign analysis.
- Manage promotional systems to ensure smooth delivery and alignment with campaign goals.
- Support forecasting and budget planning, keeping a close eye on spending and performance.
- Collaborate with internal and external creative teams to develop assets that reflect our brand and resonate with diverse audiences.
- Monitor KPIs and market trends and recommend adjustments to keep campaigns effective and relevant.
Who You’ll Work With
- Agile lab teams across the digital business unit to align on goals and share insights.
- Marketing, content, and communications teams to develop briefs and creative assets.
- Legal, compliance, finance, contact centre, and tech teams to ensure campaigns are aligned and supported.
- External partners including media agencies, experiential vendors, and promotional suppliers.
WHAT YOU NEED TO PLAY
Knowledge & Experience:
- Strong understanding of marketing strategy, digital channels, and customer segmentation.
- Familiarity with industry trends and consumer behavior.
- Comfortable working with tech tools and platforms to enable marketing innovation.
- Bachelor’s degree or equivalent experience (3–5 years in marketing, ideally with a focus on digital and direct-to-consumer).
Skills:
- A clear, confident communicator who can tell a compelling story with data and insights.
- Collaborative mindset with the ability to work across disciplines and teams.
- Creative problem-solver who thrives in ambiguity and adapts quickly.
- Experience in agile environments and working with product owners is a plus.
PERKS OF JOINING OUR TEAM
- Part of a Bigger Picture: socially responsible company that gives back all its profits to the province and people of Ontario
- Flexible Work Environment: to help balance both work and life
- You Matter: family friendly work practices and hybrid work
- Freedom to Innovate: supports new and better ways to be successful
- Be your Authentic Self: environment that values diversity as a source of strength
- Learning Galore: 24-7 access to robust online learning programs
- Public Service Pension Plan: participate in a major defined benefit pension plan sponsored by the Government of Ontario
- Variable Pay Program: performance-based incentives to share in our success (Permanent OLG Employees Only)
Learn about OLG – GAME ON!
OLG’s purpose is to contribute to a better Ontario by delivering great entertainment experiences for our customers. We are a multi-billion-dollar organization with a wide array of business lines including, lottery, land-based casinos, digital lottery and casino, horseracing, and charitable gaming. OLG is amidst a massive transformation focusing on being customer obsessed and bringing our digital business to a whole new level.
The key to our success is our people. Our culture will be grounded in true, positive partnerships that embrace trust, clarity, and openness in all that we do. We are supporting and empowering employees and teams across the organization through greater accountability, leadership development and growth opportunities. OLG is embracing more flexible work options and family friendly work practices including hybrid work.
Equity, diversity, and inclusion are essential elements of our culture and cornerstones of the Five Truths that OLGers Live by. At OLG, our employees have the space to be themselves and use their perspectives and skills to benefit the people and the Province of Ontario.
While we are re-shaping and growing our business, we are unwavering when it comes to living our purpose, and ensuring our business delivers meaningful benefits for the people of Ontario. OLG’s net profits are reinvested back into the province, contributing to the quality of life for Ontarians.
To learn more about OLG go to our website at
We look forward to hearing from you, interested applicants please apply online by September 28, 2025.
OLG is an equal opportunity employer. We are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. Please contact Human Resources at
if you require accommodation at any time throughout the hire process*.*
We thank you for your interest in this opportunity; however only those individuals selected for an interview will be contacted.
#LI-Onsite
Personal information is collected by the Ontario Lottery & Gaming Corporation (OLG) and/or its third party service provider(s) under the authority of the Ontario Lottery and Gaming Corporation Act, 1999, SO 1999, c 12, Sch L and the Employment Standards Act, 2000, S.O. 2000, c. 41 (as amended) and will be used for the purpose of determining qualifications for employment with OLG and for recruitment modernization initiatives. The information will be managed in accordance with all applicable laws, OLG’s Protection of Privacy Policy (the Policy) and related policies and procedures. For any questions about this collection, please contact
, 800-70 Foster Drive, Sault Ste. Marie, ON, P6A 6V2.
About OLG
OLG is committed to delivering gaming entertainment that maximizes economic benefits for the people of Ontario in an efficient and socially responsible manner. We deliver on this commitment through the strength of our prime asset – our people.
OLG s’engage à fournir des activités de jeu qui maximisent les retombées économiques pour la population de l’Ontario d’une manière efficace et socialement responsable. Nous respectons cet engagement grâce à notre plus grand atout - nos employés.