About Canfitpro canfitpro is the largest provider of education in the Canadian fitness industry. Founded in 1993 as a voice for all fitness professionals, canfitpro delivers accessible, quality education, certifications, conferences, trade shows, and membership services. canfitpro’s over 24,000 members include some of the world’s best fitness professionals, health club operators, industry suppliers, and fitness consumers.

Our passion is our purpose - canfitpro inspires fitness as a desired career and lifestyle to create positive change in the lives of others.

Core Values, Purpose and Vision At canfitpro, we live and breathe our Core Values of Caring Community, Curiosity, Commitment, Customer Mindset, Contribution and Cultivate a Passion for Fitness , and we are here for a Purpose: To inspire fitness as a desired career and lifestyle to create positive change in the lives of others. Our vision is aspiring to deliver accessible learning experiences to a global audience, making fitness and mental health a part of personal wellness for everyone.

Job Overview This role is responsible to develop and lead the B2B Sales Experience Team in the effort to achieve annual sales targets for conferences, trade shows, print, and digital advertising. This role will also account manage some high-profile customers and high-complexity contracts including prospecting and nurturing new business relationships. This role will support canfitpro events across Canada and globally as needed. This role will also collaborate with other canfitpro teams to deliver quality experiences and event logistics.

Key Responsibilities

• Manages the full execution of the annual B2B sales targets including promotional timelines and unique related-tasks such as the development of sales materials and presentations:
• Manages monthly sales revenue targets, product inventory by monitoring sales reporting to achieve sales goals aligned with the strategic organizational goals.
• Conducts regular sales meetings with the full team to review sales, opportunities, leads, and meetings scheduled to promote the importance of sales activity and strong account management habits.
• Supports the education curriculum build and attend regular meetings to confirm sponsored education participation and prospects providing updates from open or new opportunities for all events.
• Leads and approves the creative collaboration sessions for planned marketing campaigns related to events to drive sales targets.
• Reviews and approves all B2B Sales creative briefs to ensure brand consistency and messaging is maintained with a strong call to action.
• Manages individual book of business and sales portfolio including new acquisitions and retention sales targets to support the organization event and advertising targets, including, but not limited to higher value and more complex arrangements:
• Monitors individual weekly, monthly, and annual sales targets.
• Plans daily sales activity including prospecting, qualifying leads, and monitoring open opportunities to maintain health pipeline.
• Schedules meetings, sends emails, and conducts phone calls to customers daily to build rapport and develop new opportunities.
• Attends external events for industry knowledge and for prospecting.
• Conducts company research to prepare for outbound call or outreach campaigns such as on LinkedIn, Google, Facebook, etc.
• Deliver account updates and insights to management and internal customers to leverage the business relationship and ensure quality handling and service.
• Collaborates with internal teams to identify sales targets for events and advertising channels.
• Collaborates with the Event Experience and Certification & Education teams to determine site selection and needs, and the fulfillment of all sponsor & exhibitor entitlements.
• Contributes to the Marketing & Communications plan for each Event to streamline marketing efforts.
• Participates in all other meetings with other teams and team leads to support the needs related to sponsorship or advertising sales.
• Manages, hires, trains, and develops team members for the successful execution and delivery of a high-quality learning and event experiences.
• Recruits qualified staff to support the needs of the team
• Assesses the performance, workload, capacity, and competencies team members to align with team goals and expectations
• Provides mentorship and guidance for role and career development
• Monitors the documentation, updates, and revision of team processes, policies, use of systems, trainings, and handbooks
• Assists with team specific annual budget planning and strategic goals by analyzing historical data and planned strategic initiatives to project monthly financial goals.
• Formulates reports on annual targets including key performance indicators and other key indicators to influence year-end targets.
• Provide regular updates to full employee base and key stakeholders.

Communication/Business Relationships Internal (within the Organization) Contacts: Marketing & Communications Team, B2B Sales Experience

Purpose of Communication: To plan and deploy marketing for delegate and consumer attendance at events, and for the fulfillment of purchased booth and sponsorships to support the event cost subsidy.

External (outside the Organization) Contacts: Suppliers, Presenters, Vendors, and Customers

Purpose of Communication: for event execution and delivery including the fulfillment of paid positions and opportunities secured related to canfitpro events.

Education

Minimum Required: Minimum of post-secondary education

Preferred: Post-Secondary Education in Business Management

Work Experience

Minimum Required: 5+ years in B2B Sales and Account Management

Preferred: 2+ years in B2B Sales Leadership and Management

Knowledge, Skills & Abilities

• Excellent verbal and written communication skills
• Strong time-management and organization skills
• Able to manage multiple projects
• Computer skills including Word, Excel, Outlook, and PowerPoint.
• Proven ability to train, develop and mentor a team of event planners
• Customer focused and able to work in a collaborative team environment
• Strong people skills and ability to deliver on objectives with a service minded approach
• Must be able to work in fast pace, changing environment
• Must be able to manage multiple tasks simultaneously
• Capable of producing a high volume of quality work, within tight timelines
• High problem-solving and critical thinking skills
• Ability to manage vendor and 3rd party relationships
• Experience and interest in the fitness industry is an asset
• Strong listening skills
• Negotiating skills
• Marketing knowledge

Core Competencies Planning: Accurately scopes out length and difficulty of tasks and projects and sets objectives and goals. Develops schedules and assignments and breaks down work into steps. Anticipates and adjusts for problems and roadblocks. Measures performance against goals and consistently evaluates results.

Motivating Others: Creates a climate in which people want to do their best. Can motivate direct reports and team or project members. Can assess each person’s hot button and use it to get the best out of them. Empowers others. Invites input from each person and shares ownership and visibility. Makes each individual feel their work is important. Is someone people like working for and with.

Communication: Clearly conveys and receives messages to meet the needs of Associates and Members. Personally investigates to better understand a situation or determine communication needs. Uses different ways of conveying a message to add clarity and meaning to communications. Expresses ideas effectively; Thinks through the message in advance and organizes the message in logical flow.

Customer Focus: Is dedicated to meeting the expectations and requirements of both internal and external customers. Gets customer information and uses it to help improve our products and services. Acts with the customer in mind. Establishes and maintains effective relationships with customers and gains their trust and respect.

People Leadership

Direct Reports: 3-5

Titles of Direct Reports:

• B2B Senior Account Manager
• B2B Account Manager
• B2B Sales Administrator

Working Conditions

• Continuous sitting, use of computer, keyboard and phone
• Continuous screen time demanding audio and visual attention
• Able to travel to events in Canada or Internationally if required for business purposes
• Able to work some evenings or weekends as required

Perks of working at canfitpro

• To help lead canfitpro in its vision- we aspire to deliver accessible learning experiences to a global audience, making fitness and mental health a part of personal wellness for everyone.
• FREE Fitness membership and discounted membership for friends and family.
• Group benefits plan designed to meet employees’ basic and life-changing benefits needs.
• Diversity, Equity and Inclusion Learning to create and support a culture of learning, unlearning and celebrating our differences.
• You will receive a paid day off during your birthday month every year.
• Your career development is supported through free online learning in all areas of our business
• canfitpro provides access to our certifications and continuing education at no cost.
• Employee Recognition Program - Bucket list - Earn coins that can be redeemed for various gift cards.

Compensation: It is expected that the selected candidate will start at a base salary of $58,000. This position is eligible for commissions in addition to the base salary. The annual range of expected compensation for the position is $58,000 - $92,000 determined by performance, time in the position and variable compensation earned.

This job posting is for an existing vacancy.

Diversity and Inclusion canfitpro is committed to creating a diverse, inclusive and equitable environment to empower and create access and opportunity for all. We welcome applications from people of all underrepresented groups, including (but not limited to) people of any gender, age, or religion, members of the LGBTQIA2+ community, BIPOC and other underrepresented races and nationalities, veterans and anyone who may contribute to the further diversification of Canfitpro.

Canfitpro is an equal opportunity employer. Upon request, we will make accommodations available during the recruitment process to applicants with disabilities.

Recruitment Fraud Alert Many companies are experiencing an increase in recruitment fraud in the form of fake job postings on social media and career sites.

Protect yourself:

GoodLife Fitness, Fit4Less, canfitpro, and GoodLife Kids Foundation positions are posted to jobs.goodlifefitness.com and must be applied to via the secure portal on that site; Job offers or requests for banking information or your SIN will never be sent via email, phone, or text message; Please verify that the person you are communicating with has an @goodlifefitness.com, @fit4less.ca, @canfitpro.com, or @goodlifekids.com email address.

If you currently work for us, Associates should only apply to positions on the Jobs Hub in Workday and all job offers, requests for banking information or your SIN should be completed when logged into Workday. We will never ask you to send this information via email, phone or text.

Please verify that the person you are communicating with has an @goodlifefitness.com, @fit4less.ca, @canfitpro.com, or @goodlifekids.com email address.