User Acquisition Specialist
Top Benefits
About the role
About Air Apps
At Air Apps, we believe in thinking bigger—and moving faster. We’re a family-founded company on a mission to create the world’s first AI-powered Personal & Entrepreneurial Resource Planner (PRP), and we need your passion and ambition to help us change how people plan, work, and live. Born in Lisbon, Portugal in 2018—and now with offices in both Lisbon and San Francisco—we’ve remained self-funded while reaching over 100 million downloads worldwide.
Our long-term focus drives us to challenge the status quo every day, pushing the boundaries of AI-driven solutions that truly make a difference. Here, you’ll be a creative force, shaping products that empower people across the globe.
Join us on this journey to redefine resource management—and change lives along the way.
The Role
As a User Acquisition Manager (Performance Marketing) at Air Apps, you will lead efforts to attract and retain new users across multiple acquisition channels—including paid ads, affiliates, influencer campaigns, and organic growth strategies. By leveraging data-driven insights and performance marketing best practices, you will optimize marketing spend, minimize cost per acquisition, and ensure user growth aligns with business goals.
This is a fully onsite position, based at our office in Lisbon, where you will collaborate closely with cross-functional teams in person and contribute to a dynamic and fast-paced environment. We are open to support with relocation efforts.
Responsibilities
Strategic Planning: Develop and execute multi-channel user acquisition strategies, including paid search, paid social, display ads, influencer marketing, and referral programs. Campaign Management: Set up, monitor, and optimize advertising campaigns for maximum ROI, managing budgets, bids, and targeting parameters. Analytics & Reporting: Track key performance metrics (CPI, CPA, LTV) using analytics and attribution tools, and provide actionable insights to stakeholders. Experimentation: Continuously test new channels, creatives, and messaging to identify areas of improvement and drive incremental growth. Cross-Functional Collaboration: Work with Product, Analytics, and Creative teams to align acquisition strategies with product launches, feature enhancements, and seasonal promotions.
Requirements
Bachelor’s degree in Marketing, Business, or a related field. Proven experience (approximately 4+ years) managing user acquisition or performance marketing campaigns. Familiarity with ad platforms (e.g., Apple Search Ads, Google Ads, Meta Ads, TikTok Ads), analytics tools (e.g., Google Analytics, Adjust, Amplitude), and A/B testing methodologies. Strong analytical, strategic thinking, and communication skills.
What benefits are we offering?
Apple hardware ecosystem for work. Annual Bonus Top-tier Health and Life Insurance for peace of mind. Transportation Budget to support your commute needs. Coverflex benefits package for meal allowances, well-being, and more. Childcare support. Air Conference - an opportunity to meet the team, collaborate, and grow together. Pension Fund to support your long-term financial planning. Urban Sports Club membership to keep you active. Meals 100% free at the hub.
Diversity & Inclusion
At Air Apps, we are committed to fostering a diverse, inclusive, and equitable workplace. We enthusiastically welcome applicants from all backgrounds, experiences, and perspectives. We celebrate diversity in all its forms and believe that varied voices and experiences make us stronger.
Application Disclaimer
At Air Apps, we value transparency and integrity in our hiring process. Applicants must submit their own work without any AI-generated assistance. Any use of AI in application materials, assessments, or interviews will result in disqualification.
Interested? Apply now and help shape the future of digital experiences at Air Apps!
About Air Apps
We're dedicated to leveraging mobile apps to drive positive change and enhance people's lives. Our mission is to provide innovative tools that empower users to overcome challenges and achieve their goals effortlessly, simplifying their daily routines and making their lives easier.
As a leading mobile app developer and publisher, we offer a diverse portfolio of over 30 apps across the Fitness, Productivity, Creative, and Learning categories. With a cumulative total of 3 million monthly downloads and a remarkable 100 million downloads worldwide, our apps resonate with users globally.
Born in Lisbon, Portugal, in 2018, and now with offices in both Lisbon and San Francisco, we value flexibility and individuality, fostering a culture where diverse perspectives thrive. Our culturally diverse team ensures inclusivity and creativity in every facet of app development.
At the core of our values is a dedication to user well-being and community collaboration. Through our AI-first approach, we're actively shaping the future of mobile technology, prioritizing excellence in user experience.
Join us on our journey to make a meaningful impact and inspire individuals worldwide to unleash their full potential with our transformative mobile apps.
Similar Jobs
User Acquisition Specialist
Top Benefits
About the role
About Air Apps
At Air Apps, we believe in thinking bigger—and moving faster. We’re a family-founded company on a mission to create the world’s first AI-powered Personal & Entrepreneurial Resource Planner (PRP), and we need your passion and ambition to help us change how people plan, work, and live. Born in Lisbon, Portugal in 2018—and now with offices in both Lisbon and San Francisco—we’ve remained self-funded while reaching over 100 million downloads worldwide.
Our long-term focus drives us to challenge the status quo every day, pushing the boundaries of AI-driven solutions that truly make a difference. Here, you’ll be a creative force, shaping products that empower people across the globe.
Join us on this journey to redefine resource management—and change lives along the way.
The Role
As a User Acquisition Manager (Performance Marketing) at Air Apps, you will lead efforts to attract and retain new users across multiple acquisition channels—including paid ads, affiliates, influencer campaigns, and organic growth strategies. By leveraging data-driven insights and performance marketing best practices, you will optimize marketing spend, minimize cost per acquisition, and ensure user growth aligns with business goals.
This is a fully onsite position, based at our office in Lisbon, where you will collaborate closely with cross-functional teams in person and contribute to a dynamic and fast-paced environment. We are open to support with relocation efforts.
Responsibilities
Strategic Planning: Develop and execute multi-channel user acquisition strategies, including paid search, paid social, display ads, influencer marketing, and referral programs. Campaign Management: Set up, monitor, and optimize advertising campaigns for maximum ROI, managing budgets, bids, and targeting parameters. Analytics & Reporting: Track key performance metrics (CPI, CPA, LTV) using analytics and attribution tools, and provide actionable insights to stakeholders. Experimentation: Continuously test new channels, creatives, and messaging to identify areas of improvement and drive incremental growth. Cross-Functional Collaboration: Work with Product, Analytics, and Creative teams to align acquisition strategies with product launches, feature enhancements, and seasonal promotions.
Requirements
Bachelor’s degree in Marketing, Business, or a related field. Proven experience (approximately 4+ years) managing user acquisition or performance marketing campaigns. Familiarity with ad platforms (e.g., Apple Search Ads, Google Ads, Meta Ads, TikTok Ads), analytics tools (e.g., Google Analytics, Adjust, Amplitude), and A/B testing methodologies. Strong analytical, strategic thinking, and communication skills.
What benefits are we offering?
Apple hardware ecosystem for work. Annual Bonus Top-tier Health and Life Insurance for peace of mind. Transportation Budget to support your commute needs. Coverflex benefits package for meal allowances, well-being, and more. Childcare support. Air Conference - an opportunity to meet the team, collaborate, and grow together. Pension Fund to support your long-term financial planning. Urban Sports Club membership to keep you active. Meals 100% free at the hub.
Diversity & Inclusion
At Air Apps, we are committed to fostering a diverse, inclusive, and equitable workplace. We enthusiastically welcome applicants from all backgrounds, experiences, and perspectives. We celebrate diversity in all its forms and believe that varied voices and experiences make us stronger.
Application Disclaimer
At Air Apps, we value transparency and integrity in our hiring process. Applicants must submit their own work without any AI-generated assistance. Any use of AI in application materials, assessments, or interviews will result in disqualification.
Interested? Apply now and help shape the future of digital experiences at Air Apps!
About Air Apps
We're dedicated to leveraging mobile apps to drive positive change and enhance people's lives. Our mission is to provide innovative tools that empower users to overcome challenges and achieve their goals effortlessly, simplifying their daily routines and making their lives easier.
As a leading mobile app developer and publisher, we offer a diverse portfolio of over 30 apps across the Fitness, Productivity, Creative, and Learning categories. With a cumulative total of 3 million monthly downloads and a remarkable 100 million downloads worldwide, our apps resonate with users globally.
Born in Lisbon, Portugal, in 2018, and now with offices in both Lisbon and San Francisco, we value flexibility and individuality, fostering a culture where diverse perspectives thrive. Our culturally diverse team ensures inclusivity and creativity in every facet of app development.
At the core of our values is a dedication to user well-being and community collaboration. Through our AI-first approach, we're actively shaping the future of mobile technology, prioritizing excellence in user experience.
Join us on our journey to make a meaningful impact and inspire individuals worldwide to unleash their full potential with our transformative mobile apps.