Powered by Passion. United by Purpose. Build for Impact. At Maple Leaf Sports & Entertainment Partnership (MLSE), we exist to deliver the ultimate fan experience by lifting trophies, spirits, and communities – united as one. We're more than a workplace. We are a team of passionate people, boldly building the future of sport and entertainment, together. We believe in the power of play, the strength of collaboration, and the energy that comes from showing up with purpose. From the ice to the pitch, the hardwood to the digital arena, we’re proud to be the driving force behind the Toronto Maple Leafs (NHL), the Toronto Raptors (NBA), Toronto FC (MLS), Toronto Argonauts (CFL) and development teams with the Toronto Marlies (AHL), Raptors 905 (NBA G League), Toronto FC II (MLS NEXT Pro League) and Raptors Uprising Gaming Club, the Toronto Raptors Esports franchise in the NBA 2K League.  We bring these teams – and world-class entertainment – to life at our iconic venues, including Scotiabank Arena, BMO Field, Coca-Cola Coliseum, Ford Performance Centre, BMO Training Ground, and OVO Athletic Centre. Off the field, we serve up elevated dining at e11even, Real Sports, and our signature club spaces like Hot Stove Club, ScotiaClub, and Platinum Club. Through MLSE Foundation and MLSE LaunchPad, we use the power of sport to help youth facing barriers reach their full potential. Since 2009, we’ve invested more than $45 million into Ontario communities -- and we’re just getting started.  This is what it means to be One MLSE: a culture where everyone plays a role, everyone belongs, and everyone contributes to something bigger than themselves. So, if you're ready to play with purpose, grow with passion, and win as one, we’d love to have you on our team. Job Description Job Description MLSE is looking for a strategic, data-savvy, and creative Fan Engagement Program Manager to lead the development and optimization of our Fan Access program on a 12-month contract. Fan Access is MLSE’s fan engagement initiative, recently piloted during the Toronto Maple Leafs' playoff run. It represents an evolution in how we connect with our fans — unlocking deeper engagement, exclusive experiences, and a new level of fandom across all our teams. This role is instrumental in driving fan retention, growth, and lifetime value through a compelling loyalty experience that spans digital and in-venue environments. As Manager, Fan Access, you will collaborate closely with Marketing, Content, Product, Retail, Game Presentation, Experiential, Data & Analytics, and other internal stakeholders to support and execute program strategy, monitor campaign performance, and deliver exceptional fan experiences. Key Responsibilities Fan Engagement Strategy & Development Support and evolve the vision, structure, and goals of Fan Access based on fan insights and MLSE business priorities. Own the program roadmap, identifying short- and long-term opportunities to enhance member engagement and fan loyalty. Program Management Oversee day-to-day program operations, including membership growth, reward structures, tiers, benefits, and redemptions. Ensure seamless delivery of promotions, marketing campaigns, and fan communications. Data-Driven Optimization Analyze performance metrics, fan behavior, and segmentation data to uncover trends and optimization opportunities. Partner with analytics teams to build and share reports tracking key KPIs (e.g., engagement, retention, ROI). Fan Experience Act as the voice of the fan in program development and decision-making. Continuously improve the fan journey across digital platforms, live events, and customer service touchpoints. Cross-Functional Collaboration Work closely with Product, Creative, Digital, and Operations teams to execute integrated campaigns and feature releases. Coordinate with Partnerships and Sponsorship teams to integrate loyalty-driven activations and exclusive offers. Innovation & Growth Stay informed on trends in loyalty, gamification, fan engagement, and digital experiences. Recommend and help implement new features and technologies that evolve the program. Qualifications 5+ years of experience in loyalty marketing, CRM, or customer engagement, with at least 2 years in a strategic program role. Strong knowledge of loyalty structures, lifecycle marketing, and performance KPIs. Excellent analytical and project management skills, with the ability to manage multiple initiatives simultaneously. Exceptional written and verbal communication skills. Passion for customer experience and fan engagement. Experience in sports, entertainment, retail, or consumer-facing industries is a strong asset. Please Note: This is currently 12-month contract position. We’re glad you’re here. Once you apply, we’ll follow up by email, and you can track everything in your Candidate Portal. Want instant updates? Opt-in for SMS notifications to stay in the loop. At MLSE, we are committed to building an equitable, diverse and inclusive organization. We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. MLSE will provide reasonable accommodation for qualified individuals with disabilities in the job application process. If you have difficulty using our online application system and you need an accommodation due to a disability, please email accommodations@mlse.com. This email is only for accommodation requests. Resumes sent to this email address will not be considered. Our Growth is Creating Great Opportunities! Our team is expanding, and we want to hire the most talented people we can.   Continued success depends on it!  Once you've had a chance to explore our current open positions, apply to the ones you feel suit you best and keep track of both your progress in the selection process, and new posts that might interest you! Thanks for your interest in working on our team!