About the role
Join an exciting new e-hailing platform launching in Johannesburg, South Africa, as a digital marketing specialist. This remote, part-time contract role focuses on building brand awareness and driving user acquisition for both drivers and riders. You will play a key role in developing and executing marketing strategies to establish a strong presence in a competitive market, working closely with stakeholders to ensure the platform’s successful entry and growth.
Deliverables
- Develop and implement digital marketing strategies tailored to the e-hailing sector
- Create and manage campaigns to attract drivers and riders
- Monitor and analyze campaign performance, adjusting tactics for optimal results
- Collaborate on content creation for social media, email, and digital ads
- Support the launch with targeted outreach and brand awareness initiatives
- Provide regular reports on marketing activities and outcomes
Requirements
- Demonstrated experience in digital marketing, preferably in tech, mobility, or startup environments
- Strong understanding of social media platforms, digital advertising, and content marketing
- Ability to design and execute campaigns for user acquisition and engagement
- Excellent communication and collaboration skills
- Proficiency with analytics tools to track and report on campaign performance
- Self-motivated, organized, and able to work independently in a remote setting
- Based in or familiar with the South African market is a plus
- Availability for part-time, contract-based work
About Twine Twine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine enables companies to scale their teams globally.
Our Mission Twine's mission is to empower creators and businesses to thrive in an AI-driven, freelance-first world.
About Twine
Twine connects companies to over 750,000 freelance experts across 190+ countries. We enable flexible work opportunities for so many talented people. Twine covers tech, creative and AI – Software development, graphic design, animation, marketing, video products and everything in between.
STARTUPS (www.twine.net) Companies need a flexible and global workforce to keep competitive. However, they struggle to find specific experts to match their needs. If you have niche technical/creative requirements or need a freelancer in a specific location – we can help you.
FREELANCERS and CONSULTANTS (www.twine.net/freelancers) If you're a freelancer or consultant, take control and choose which projects you want to work on. Build your portfolio with Twine and find interesting jobs from all over the world.
AI COMPANIES (www.twine.net/ai) If you're a company that uses machine learning and needs audio-visual datasets, we can use our network of diverse freelancers to build this for you. Text to speech, video, actors, presenters, and more.
About the role
Join an exciting new e-hailing platform launching in Johannesburg, South Africa, as a digital marketing specialist. This remote, part-time contract role focuses on building brand awareness and driving user acquisition for both drivers and riders. You will play a key role in developing and executing marketing strategies to establish a strong presence in a competitive market, working closely with stakeholders to ensure the platform’s successful entry and growth.
Deliverables
- Develop and implement digital marketing strategies tailored to the e-hailing sector
- Create and manage campaigns to attract drivers and riders
- Monitor and analyze campaign performance, adjusting tactics for optimal results
- Collaborate on content creation for social media, email, and digital ads
- Support the launch with targeted outreach and brand awareness initiatives
- Provide regular reports on marketing activities and outcomes
Requirements
- Demonstrated experience in digital marketing, preferably in tech, mobility, or startup environments
- Strong understanding of social media platforms, digital advertising, and content marketing
- Ability to design and execute campaigns for user acquisition and engagement
- Excellent communication and collaboration skills
- Proficiency with analytics tools to track and report on campaign performance
- Self-motivated, organized, and able to work independently in a remote setting
- Based in or familiar with the South African market is a plus
- Availability for part-time, contract-based work
About Twine Twine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine enables companies to scale their teams globally.
Our Mission Twine's mission is to empower creators and businesses to thrive in an AI-driven, freelance-first world.
About Twine
Twine connects companies to over 750,000 freelance experts across 190+ countries. We enable flexible work opportunities for so many talented people. Twine covers tech, creative and AI – Software development, graphic design, animation, marketing, video products and everything in between.
STARTUPS (www.twine.net) Companies need a flexible and global workforce to keep competitive. However, they struggle to find specific experts to match their needs. If you have niche technical/creative requirements or need a freelancer in a specific location – we can help you.
FREELANCERS and CONSULTANTS (www.twine.net/freelancers) If you're a freelancer or consultant, take control and choose which projects you want to work on. Build your portfolio with Twine and find interesting jobs from all over the world.
AI COMPANIES (www.twine.net/ai) If you're a company that uses machine learning and needs audio-visual datasets, we can use our network of diverse freelancers to build this for you. Text to speech, video, actors, presenters, and more.