Education: Bachelor's degree. Tasks: Analyze market research data to improve business decisions or activities . Develop communication strategies. Direct the marketing strategies of establishments. Evaluate the marketing strategies used by establishments. Oversee the preparation of written material for website content. Supervise staff. Train staff. Develop promotional materials. Hire, train, direct and motivate staff. Manage contracts. Market business services. Plan and control budget and expenditures. Direct and evaluate establishments and departments that develop and implement communication strategies and information programs. Act as spokesperson for an organization. Advise clients on advertising or sales promotion strategies. Answer written and oral inquiries. Conduct public opinion and attitude surveys. Initiate and maintain contact with the media. Consult with clients after sale to provide ongoing support. Supervise office and volunteer staff. Experience: 7 months to less than 1 year. Support for newcomers and refugees: Does not require Canadian work experience. Support for youths: Provides awareness training to employees to create a welcoming work environment for youth. Support for Indigenous people: Provides cultural competency training and/or awareness training to all employees to create a welcoming work environment for Indigenous workers . Support for mature workers: Provides staff with awareness training to create a welcoming work environment for mature workers .