Director, Commercial Banking Marketing
Top Benefits
About the role
What is the opportunity?
It’s an exciting time to join the Commercial Banking marketing team as we continue on a transformational journey across the portfolio. The business is amid a reinvention with a focus on creating differentiated value for clients, delivering digitally-enabled client experiences, accelerating growth and more. You will have significant accountability to drive the Product Marketing strategy across the Commercial Banking portfolio and to identify and advance marketing integration opportunities across segments, products and lines of business.
The Director is one who thrives in a fast pace, complex environment and evolving business. You will define the marketing agenda across key products, work closely with senior partners across Products, Business Enablement and Marketing to connect the dots between business priorities and client insights to deliver programs that are impactful with measurable results. The role also provides an opportunity to champion new ways of thinking and support how we bring the Commercial Banking value proposition to life.
What will you do?
- Lead the overall marketing strategy spanning all Commercial Banking products, services and channels, collaborating across multiple lines of business including Cash Management, Trade, Loans, Treasury, our new Digital Platform and more
- Align priorities and create marketing plans that deliver on individual LOB objectives, drive collective impact and support the overall Commercial Banking value proposition
- Lead the development of compelling value propositions for both individual Commercial Banking products/channels and the broader portfolio offering, ensuring clear differentiation and client relevance
- Oversee end-to-end marketing activities across the full funnel – including awareness, lead gen, acquisition, sponsorship, events, content, etc. – tailored to the specific needs of each Commercial Banking product area
- Navigate complexity and drive collaboration with key stakeholders across Marketing COEs, Lines of Business, Specialized Sales teams and Business Enablement to deliver cohesive strategies and superior outcomes
- Lead and inspire a high performing team and drive a mindset of continual innovation and forward-thinking, encouraging the team to think differently and anticipate what’s next
- Collaborate to refine the operating model with Marketing COEs for Content and Sponsorship & Events to drive impactful outcomes and clear success
- Drive new thinking and best-practive adoption across the team, including a results-driven approach with clear KPI establishment and measurement to enable strategic conversations, optimization and trade-offs
What do you need to succeed?
Must-have
- 10+ years of progressive marketing experience, ideally in financial services or B2B marketing
- Proven ability to influence and work across a high complex organization, including at all levels of management
- Analytical mindset with comfort using data to inform decisions
- Exceptional communication, storytelling and stakeholder management skills
- Proven ability to work collaboratively across cross-functional teams and across the organization. Adapt and thrive within an evolving business, and an agile and changing environment
Nice-to-have
- Commercial Banking experience, strong understanding of Commercial Banking products, client needs and competitive landscape
What’s in it for you?
We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.
- A comprehensive Total Rewards Program including bonuses and flexible benefits and competitive compensation
- Leaders who support your development through coaching and managing opportunities
- Work in a dynamic, collaborative, progressive, and high-performing team
- Opportunities to do challenging work
About RBC
Royal Bank of Canada is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance. Our success comes from the 94,000+ employees who leverage their imaginations and insights to bring our vision, values and strategy to life so we can help our clients thrive and communities prosper. As Canada's biggest bank and one of the largest in the world, based on market capitalization, we have a diversified business model with a focus on innovation and providing exceptional experiences to our more than 17 million clients in Canada, the U.S. and 27 other countries. Learn more at rbc.com. We are proud to support a broad range of community initiatives through donations, community investments and employee volunteer activities. See how at www.rbc.com/community-social-impact.
La Banque Royale du Canada est une institution financière mondiale définie par sa raison d'être, guidée par des principes et orientée vers l'excellence en matière de rendement. Notre succès est attribuable aux quelque 94 000+ employés qui mettent à profit leur créativité et leur savoir faire pour concrétiser notre vision, nos valeurs et notre stratégie afin que nous puissions contribuer à la prospérité de nos clients et au dynamisme des collectivités. Selon la capitalisation boursière, nous sommes la plus importante banque du Canada et l'une des plus grandes banques du monde. Nous avons adopté un modèle d'affaires diversifié axé sur l'innovation et l'offre d'expériences exceptionnelles à nos plus de 17 millions de clients au Canada, aux États Unis et dans 27 autres pays. Pour en savoir plus, visitez le site rbc.com/francais
Nous sommes fiers d'appuyer une grande diversité d'initiatives communautaires par des dons, des investissements dans la collectivité et le travail bénévole de nos employés. Pour de plus amples renseignements, visitez le site www.rbc.com/collectivite-impact-social.
Director, Commercial Banking Marketing
Top Benefits
About the role
What is the opportunity?
It’s an exciting time to join the Commercial Banking marketing team as we continue on a transformational journey across the portfolio. The business is amid a reinvention with a focus on creating differentiated value for clients, delivering digitally-enabled client experiences, accelerating growth and more. You will have significant accountability to drive the Product Marketing strategy across the Commercial Banking portfolio and to identify and advance marketing integration opportunities across segments, products and lines of business.
The Director is one who thrives in a fast pace, complex environment and evolving business. You will define the marketing agenda across key products, work closely with senior partners across Products, Business Enablement and Marketing to connect the dots between business priorities and client insights to deliver programs that are impactful with measurable results. The role also provides an opportunity to champion new ways of thinking and support how we bring the Commercial Banking value proposition to life.
What will you do?
- Lead the overall marketing strategy spanning all Commercial Banking products, services and channels, collaborating across multiple lines of business including Cash Management, Trade, Loans, Treasury, our new Digital Platform and more
- Align priorities and create marketing plans that deliver on individual LOB objectives, drive collective impact and support the overall Commercial Banking value proposition
- Lead the development of compelling value propositions for both individual Commercial Banking products/channels and the broader portfolio offering, ensuring clear differentiation and client relevance
- Oversee end-to-end marketing activities across the full funnel – including awareness, lead gen, acquisition, sponsorship, events, content, etc. – tailored to the specific needs of each Commercial Banking product area
- Navigate complexity and drive collaboration with key stakeholders across Marketing COEs, Lines of Business, Specialized Sales teams and Business Enablement to deliver cohesive strategies and superior outcomes
- Lead and inspire a high performing team and drive a mindset of continual innovation and forward-thinking, encouraging the team to think differently and anticipate what’s next
- Collaborate to refine the operating model with Marketing COEs for Content and Sponsorship & Events to drive impactful outcomes and clear success
- Drive new thinking and best-practive adoption across the team, including a results-driven approach with clear KPI establishment and measurement to enable strategic conversations, optimization and trade-offs
What do you need to succeed?
Must-have
- 10+ years of progressive marketing experience, ideally in financial services or B2B marketing
- Proven ability to influence and work across a high complex organization, including at all levels of management
- Analytical mindset with comfort using data to inform decisions
- Exceptional communication, storytelling and stakeholder management skills
- Proven ability to work collaboratively across cross-functional teams and across the organization. Adapt and thrive within an evolving business, and an agile and changing environment
Nice-to-have
- Commercial Banking experience, strong understanding of Commercial Banking products, client needs and competitive landscape
What’s in it for you?
We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.
- A comprehensive Total Rewards Program including bonuses and flexible benefits and competitive compensation
- Leaders who support your development through coaching and managing opportunities
- Work in a dynamic, collaborative, progressive, and high-performing team
- Opportunities to do challenging work
About RBC
Royal Bank of Canada is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance. Our success comes from the 94,000+ employees who leverage their imaginations and insights to bring our vision, values and strategy to life so we can help our clients thrive and communities prosper. As Canada's biggest bank and one of the largest in the world, based on market capitalization, we have a diversified business model with a focus on innovation and providing exceptional experiences to our more than 17 million clients in Canada, the U.S. and 27 other countries. Learn more at rbc.com. We are proud to support a broad range of community initiatives through donations, community investments and employee volunteer activities. See how at www.rbc.com/community-social-impact.
La Banque Royale du Canada est une institution financière mondiale définie par sa raison d'être, guidée par des principes et orientée vers l'excellence en matière de rendement. Notre succès est attribuable aux quelque 94 000+ employés qui mettent à profit leur créativité et leur savoir faire pour concrétiser notre vision, nos valeurs et notre stratégie afin que nous puissions contribuer à la prospérité de nos clients et au dynamisme des collectivités. Selon la capitalisation boursière, nous sommes la plus importante banque du Canada et l'une des plus grandes banques du monde. Nous avons adopté un modèle d'affaires diversifié axé sur l'innovation et l'offre d'expériences exceptionnelles à nos plus de 17 millions de clients au Canada, aux États Unis et dans 27 autres pays. Pour en savoir plus, visitez le site rbc.com/francais
Nous sommes fiers d'appuyer une grande diversité d'initiatives communautaires par des dons, des investissements dans la collectivité et le travail bénévole de nos employés. Pour de plus amples renseignements, visitez le site www.rbc.com/collectivite-impact-social.