About the role
DESCRIPTION
Reporting to the Manager of Channel Marketing, the Senior Channel Marketing Specialist for the Open Platform Business Group drives impactful marketing programs to increase ASUS’ market share in Canada. The Senior Channel Marketing Specialist will be responsible for developing and executing marketing strategies across multiple retail channels. The Channel Marketing Specialist will work closely with sales, product management, channel partners, marketing, and other cross-functional teams to drive brand awareness, revenue and increase market share for the company; drive, grow and expand B2C sales through programs, MDF activities, joint promotions, trainings/events, and other opportunities.
Responsibilities
The responsibilities and essential job functions include but are not limited to the following: Develop and execute integrated 360° channel marketing strategies that align with ASUS brand objectives and drive consumer engagement, sales, and awareness. Manage and execute the cross-functional implementation of the channel marketing plan Work closely with the creative team to develop compelling visual merchandising displays, signage, and POS materials that align with ASUS brand guidelines. Train and educate retail store staff on new products, promotions, and marketing initiatives. Oversee in-store channel marketing execution and optimization, including merchandiser management and quality control. Liaise with ASUS team members and various business partners to ensure ASUS creative assets are compliant with partner funding requirements. Conduct periodic reviews of the budget plan, adjusting and revisions as needed to align with changing business priorities and market conditions. Monitor and evaluate the performance of in-store marketing campaigns, promotions, and visual merchandising efforts. Manage MDF (Marketing Development Fund) budgets, ensuring effective fund utilization and ROI tracking.
QUALIFICATIONS
Required Skills & Abilities Strong understanding of brand marketing strategy and 360-degree marketing execution. Collaborative team player with the ability to build effective business partnerships across internal and external stakeholders. Knowledge of retail merchandising, in-store display design, and online retail marketing integration. Understanding of retail channels, the technology ecosystem, and working knowledge of the fundamentals of technology preferred Excellent organizational and project management skills; ability to handle multiple priorities under tight deadlines. Positive, proactive, and results-oriented attitude with a passion for innovation and learning.
Fluent in English
Required Experience Bachelor's Degree in a related field 5-7 years of marketing experience working in a fast-paced marketing environment, preferably in the PC DIY / gaming industry or agency experience. Proven experience in retail marketing, preferably in a similar in-store channel marketing role. Flexibility to travel to retail locations as needed.
Experience in consumer electronics or PC industry is a plus
Ability to work independently and set priorities while being a team player Experience managing marketing budgets, MDF programs, and campaign ROI reporting
Note; Please include case studies or examples of campaigns/projects that best demonstrate your experience along with your application.
Not the right fit? Search for Channel Marketing Specialist jobs in Markham, Ontario, Canada
About ASUS
ASUS is a global technology leader delivering incredible experiences that enhance the lives of people everywhere. World renowned for continuously reimagining today’s technologies for tomorrow, ASUS puts users first In Search of Incredible to provide the world’s most innovative and intuitive devices, components, and solutions. Today’s ASUS is more ambitious than ever, unleashing remarkable gaming, content-creation, AIoT, and cloud solutions that solve user needs and infuse delight.
ASUS is home to industry-leading experts who are encouraged to pursue their passion for innovation and entrepreneurial spirit to deliver the future of technology to the world. With a team of 5,000 in-house R&D colleagues, ASUS received more than 11 awards every day in 2020 and is ranked as one of Fortune’s World’s Most Admired Companies.
Working together as One Team, ASUS team members strive to transform and evolve, trust in radical truth and transparency, and embrace idea meritocracy and foster collective wisdom in the limitless pursuit of the incredible. And because tomorrow's experiences start with today’s actions, the people of ASUS are setting new industry standards and delivering on a strong commitment to environmental and community stewardship every day. At ASUS, every individual can find the opportunity to push the limits of what is yet to be imagined, and to make it real. To learn more about our aspirations and what we offer, visit asus.com/about-asus/
Similar Jobs
About the role
DESCRIPTION
Reporting to the Manager of Channel Marketing, the Senior Channel Marketing Specialist for the Open Platform Business Group drives impactful marketing programs to increase ASUS’ market share in Canada. The Senior Channel Marketing Specialist will be responsible for developing and executing marketing strategies across multiple retail channels. The Channel Marketing Specialist will work closely with sales, product management, channel partners, marketing, and other cross-functional teams to drive brand awareness, revenue and increase market share for the company; drive, grow and expand B2C sales through programs, MDF activities, joint promotions, trainings/events, and other opportunities.
Responsibilities
The responsibilities and essential job functions include but are not limited to the following: Develop and execute integrated 360° channel marketing strategies that align with ASUS brand objectives and drive consumer engagement, sales, and awareness. Manage and execute the cross-functional implementation of the channel marketing plan Work closely with the creative team to develop compelling visual merchandising displays, signage, and POS materials that align with ASUS brand guidelines. Train and educate retail store staff on new products, promotions, and marketing initiatives. Oversee in-store channel marketing execution and optimization, including merchandiser management and quality control. Liaise with ASUS team members and various business partners to ensure ASUS creative assets are compliant with partner funding requirements. Conduct periodic reviews of the budget plan, adjusting and revisions as needed to align with changing business priorities and market conditions. Monitor and evaluate the performance of in-store marketing campaigns, promotions, and visual merchandising efforts. Manage MDF (Marketing Development Fund) budgets, ensuring effective fund utilization and ROI tracking.
QUALIFICATIONS
Required Skills & Abilities Strong understanding of brand marketing strategy and 360-degree marketing execution. Collaborative team player with the ability to build effective business partnerships across internal and external stakeholders. Knowledge of retail merchandising, in-store display design, and online retail marketing integration. Understanding of retail channels, the technology ecosystem, and working knowledge of the fundamentals of technology preferred Excellent organizational and project management skills; ability to handle multiple priorities under tight deadlines. Positive, proactive, and results-oriented attitude with a passion for innovation and learning.
Fluent in English
Required Experience Bachelor's Degree in a related field 5-7 years of marketing experience working in a fast-paced marketing environment, preferably in the PC DIY / gaming industry or agency experience. Proven experience in retail marketing, preferably in a similar in-store channel marketing role. Flexibility to travel to retail locations as needed.
Experience in consumer electronics or PC industry is a plus
Ability to work independently and set priorities while being a team player Experience managing marketing budgets, MDF programs, and campaign ROI reporting
Note; Please include case studies or examples of campaigns/projects that best demonstrate your experience along with your application.
Not the right fit? Search for Channel Marketing Specialist jobs in Markham, Ontario, Canada
About ASUS
ASUS is a global technology leader delivering incredible experiences that enhance the lives of people everywhere. World renowned for continuously reimagining today’s technologies for tomorrow, ASUS puts users first In Search of Incredible to provide the world’s most innovative and intuitive devices, components, and solutions. Today’s ASUS is more ambitious than ever, unleashing remarkable gaming, content-creation, AIoT, and cloud solutions that solve user needs and infuse delight.
ASUS is home to industry-leading experts who are encouraged to pursue their passion for innovation and entrepreneurial spirit to deliver the future of technology to the world. With a team of 5,000 in-house R&D colleagues, ASUS received more than 11 awards every day in 2020 and is ranked as one of Fortune’s World’s Most Admired Companies.
Working together as One Team, ASUS team members strive to transform and evolve, trust in radical truth and transparency, and embrace idea meritocracy and foster collective wisdom in the limitless pursuit of the incredible. And because tomorrow's experiences start with today’s actions, the people of ASUS are setting new industry standards and delivering on a strong commitment to environmental and community stewardship every day. At ASUS, every individual can find the opportunity to push the limits of what is yet to be imagined, and to make it real. To learn more about our aspirations and what we offer, visit asus.com/about-asus/