Top Benefits
About the role
About Us Dyson is a global technology enterprise. We’re growing fast and our ambition is huge – more categories, more locations and more people. Dyson launched in the US in 2002, and since then operations have grown exponentially. Our US headquarters is based in Chicago's Fulton Market neighborhood. We also have employees working in field sales, our service centers, and in our growing number of Dyson Demo Stores across the country.
We're committed to our campus culture and want to have people collaborating, developing, and learning from each other. By having everyone on campus together, we have been able to nurture a fantastic social and dynamic environment.
About The Role A Marketing Manager with Dyson is a fully dedicated business leader, shaping the future of the Dyson Beauty business in Canada. As a Marketing leader, the Marketing Manager will take part in a complete marketing experience while leading every facet of a product or a project’s journey including: positioning, competitive analysis, feature prioritization and external communications, helping to shape the brand and help it grow. Ability to work seamlessly with cross-functional teams across Sales, PR/Communications, Legal, Graphics, Retailing Marketing, Global Product & Commercial teams and more is essential. The role’s major function is to help facilitate our category launches from conception through execution in a highly competitive market, leading new marketing campaigns in close partnership with internal creative and media teams, and supporting the Marketing Director and broader Canadian team.
Main Accountabilities And Supporting Activities Develop and execute clear and compelling marketing plans which will drive incremental sales growth, share gains and positive brand attributes
- Develop innovative and non-traditional ways to go to market to support brand objectives
- Work with internal marketing partners to develop effective brand communications including Traditional and Digital media channels
- Collaborate with internal and external partners to execute go-to-market plans including new product launches, advertising creative, media planning, public relations, in-store execution, point of sale, promotions etc.
- Work effectively with the Global team to ensure that there is alignment wherever possible and sensible
- Canadian leadership team with management of category P&L; delivering against top- and bottom-line objectives
Manage all aspects of bringing new products and technology to market to ensure successful launches
- Be the internal champion for the product
- Drive organizational training to ensure internal understanding and advocacy of the technology
- Lead internal sales presentations to ensure retail success
- Partner with Retail team to track and analyze in-market implementation
- Evaluate ROI of marketing campaigns and adjust plans as necessary
Own and drive the category against budget
- Partner with Finance to shepherd the annual marketing planning and budgeting process for assigned category
- Manage the category budget, including brand building and retail marketing investments and plans throughout the year
Fulfill Other Duties As Required
- Relish the opportunities to pick up new activities that fall broadly in the purpose of the role
- Fix things that need fixing
- Identify problems and find solutions
Other Requirements
- Entrepreneurial spirit; must be able to deal with ambiguity and willing to take risks as needed
- Be passionate about the product; this person should be passionate about Beauty, Dyson, technology and engineering.
- Project management skills; this person must be able to manage budgets and deadlines – and plan, achieve and evaluate results individually and through others.
- Analytical; this person must be able to evaluate available data and apply it to optimizing campaign and commercial strategies
- Ability to travel occasionally as required.
About you
- 5-7 years of equivalent work experience in strategic brand marketing at a manager level and experience with consumer products and/or retail required.
- A CPG background is strongly preferred but would be open to non-traditional CPG experience such as electronics, beauty, lifestyle marketing experience, specifically with an understanding of the premium / luxury market.
- Experience managing P&L, media and budget required.
- Influencing skills; this person will have the ability to lead cross functionally and influence up, down and across the business.
- Problem Solving; must be able to critically analyze data and tackle problems and present viable solutions.
- Team player; able to manage and motivate people, this person is able to build strong relationships with a wide range of people (across all Dyson markets). This person works cooperatively across the business and puts the good of the business above their own career interests.
- Strong communication skills; this person is able to present information (both written and oral) clearly and concisely. This person needs to be able to communicate clearly at all levels within an organization.
- Creativity; this person needs to guide and challenge a team responsible for managing a dynamic brand. They need to be open to new ideas, adventurous and practical simultaneously.
- Flexibility; this person will need to adaptable, be open to taking on more and have the ability to adapt plans and direction as the business indicates.
Benefits At Dyson, how we reward you is linked to our high-performance culture. But it’s about more than salary and bonus. Through a package of financial, lifestyle and health benefits, we support whatever stage of life you’re in and the moments that matter.
Financial Benefits
- Dyson Matching RSP contributions
- Company Paid Life Insurance and Accidental Death and Dismemberment (AD&D)
- Short-Term and Long-Term Disability
- Employee Referral Program
- Generous Dyson Product Discounts
Lifestyle Benefits
- Competitive Paid Time Off including Floater Holiday, Sick, and Vacation Time
- Generous Maternity Leave Program
- Employee Assistance Program
Dyson is committed to fostering an inclusive and accessible environment that reflects the diversity of the community in which we live. If requested, we will provide reasonable accommodation during the recruitment process for persons with disabilities. Contact us at americas.talentacquisition@dyson.com for more information. Dyson is an Equal Opportunity Employer.
Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.
Dyson is committed to the full inclusion of all qualified individuals. As part of this commitment, Dyson will ensure that persons with disabilities are provided reasonable accommodations for the hiring process. If reasonable accommodation is needed, please contact Americas Talent Acquisition at ustalentacquisition@dyson.com
About Dyson
At Dyson we are focused on solving the problems that others have ignored; solving them first using our technology and ingenuity. In order to achieve this we need to pioneer technologies that are different and authentic. This is the core of what we do and who we are. We must strive to create the future, every single day by developing new things, different things, things that go against the grain with a diverse and global team of ingenious minds.
Dyson employs over 14,000 people and is present in more than 80 countries. And while we are growing fast we want Dyson to remain a start-up in spirit with the freedom of experimentation and learning, constantly reinventing our products as well as reinventing how we work, how we sell and how we support our owners. At the same time we are working through the James Dyson Foundation, James Dyson Award and Dyson Institute to inspire future engineers and pioneering a new approach to engineering education.
Underlining everything we do in this diverse environment is the need to always show respect, supporting each other as one team to overcome whatever challenges we encounter. We drive empowerment, development and equality in an inclusive environment for our people around the world.
The future doesn’t just happen, we look to make it happen, to achieve leaps through pioneering new ideas.
Top Benefits
About the role
About Us Dyson is a global technology enterprise. We’re growing fast and our ambition is huge – more categories, more locations and more people. Dyson launched in the US in 2002, and since then operations have grown exponentially. Our US headquarters is based in Chicago's Fulton Market neighborhood. We also have employees working in field sales, our service centers, and in our growing number of Dyson Demo Stores across the country.
We're committed to our campus culture and want to have people collaborating, developing, and learning from each other. By having everyone on campus together, we have been able to nurture a fantastic social and dynamic environment.
About The Role A Marketing Manager with Dyson is a fully dedicated business leader, shaping the future of the Dyson Beauty business in Canada. As a Marketing leader, the Marketing Manager will take part in a complete marketing experience while leading every facet of a product or a project’s journey including: positioning, competitive analysis, feature prioritization and external communications, helping to shape the brand and help it grow. Ability to work seamlessly with cross-functional teams across Sales, PR/Communications, Legal, Graphics, Retailing Marketing, Global Product & Commercial teams and more is essential. The role’s major function is to help facilitate our category launches from conception through execution in a highly competitive market, leading new marketing campaigns in close partnership with internal creative and media teams, and supporting the Marketing Director and broader Canadian team.
Main Accountabilities And Supporting Activities Develop and execute clear and compelling marketing plans which will drive incremental sales growth, share gains and positive brand attributes
- Develop innovative and non-traditional ways to go to market to support brand objectives
- Work with internal marketing partners to develop effective brand communications including Traditional and Digital media channels
- Collaborate with internal and external partners to execute go-to-market plans including new product launches, advertising creative, media planning, public relations, in-store execution, point of sale, promotions etc.
- Work effectively with the Global team to ensure that there is alignment wherever possible and sensible
- Canadian leadership team with management of category P&L; delivering against top- and bottom-line objectives
Manage all aspects of bringing new products and technology to market to ensure successful launches
- Be the internal champion for the product
- Drive organizational training to ensure internal understanding and advocacy of the technology
- Lead internal sales presentations to ensure retail success
- Partner with Retail team to track and analyze in-market implementation
- Evaluate ROI of marketing campaigns and adjust plans as necessary
Own and drive the category against budget
- Partner with Finance to shepherd the annual marketing planning and budgeting process for assigned category
- Manage the category budget, including brand building and retail marketing investments and plans throughout the year
Fulfill Other Duties As Required
- Relish the opportunities to pick up new activities that fall broadly in the purpose of the role
- Fix things that need fixing
- Identify problems and find solutions
Other Requirements
- Entrepreneurial spirit; must be able to deal with ambiguity and willing to take risks as needed
- Be passionate about the product; this person should be passionate about Beauty, Dyson, technology and engineering.
- Project management skills; this person must be able to manage budgets and deadlines – and plan, achieve and evaluate results individually and through others.
- Analytical; this person must be able to evaluate available data and apply it to optimizing campaign and commercial strategies
- Ability to travel occasionally as required.
About you
- 5-7 years of equivalent work experience in strategic brand marketing at a manager level and experience with consumer products and/or retail required.
- A CPG background is strongly preferred but would be open to non-traditional CPG experience such as electronics, beauty, lifestyle marketing experience, specifically with an understanding of the premium / luxury market.
- Experience managing P&L, media and budget required.
- Influencing skills; this person will have the ability to lead cross functionally and influence up, down and across the business.
- Problem Solving; must be able to critically analyze data and tackle problems and present viable solutions.
- Team player; able to manage and motivate people, this person is able to build strong relationships with a wide range of people (across all Dyson markets). This person works cooperatively across the business and puts the good of the business above their own career interests.
- Strong communication skills; this person is able to present information (both written and oral) clearly and concisely. This person needs to be able to communicate clearly at all levels within an organization.
- Creativity; this person needs to guide and challenge a team responsible for managing a dynamic brand. They need to be open to new ideas, adventurous and practical simultaneously.
- Flexibility; this person will need to adaptable, be open to taking on more and have the ability to adapt plans and direction as the business indicates.
Benefits At Dyson, how we reward you is linked to our high-performance culture. But it’s about more than salary and bonus. Through a package of financial, lifestyle and health benefits, we support whatever stage of life you’re in and the moments that matter.
Financial Benefits
- Dyson Matching RSP contributions
- Company Paid Life Insurance and Accidental Death and Dismemberment (AD&D)
- Short-Term and Long-Term Disability
- Employee Referral Program
- Generous Dyson Product Discounts
Lifestyle Benefits
- Competitive Paid Time Off including Floater Holiday, Sick, and Vacation Time
- Generous Maternity Leave Program
- Employee Assistance Program
Dyson is committed to fostering an inclusive and accessible environment that reflects the diversity of the community in which we live. If requested, we will provide reasonable accommodation during the recruitment process for persons with disabilities. Contact us at americas.talentacquisition@dyson.com for more information. Dyson is an Equal Opportunity Employer.
Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.
Dyson is committed to the full inclusion of all qualified individuals. As part of this commitment, Dyson will ensure that persons with disabilities are provided reasonable accommodations for the hiring process. If reasonable accommodation is needed, please contact Americas Talent Acquisition at ustalentacquisition@dyson.com
About Dyson
At Dyson we are focused on solving the problems that others have ignored; solving them first using our technology and ingenuity. In order to achieve this we need to pioneer technologies that are different and authentic. This is the core of what we do and who we are. We must strive to create the future, every single day by developing new things, different things, things that go against the grain with a diverse and global team of ingenious minds.
Dyson employs over 14,000 people and is present in more than 80 countries. And while we are growing fast we want Dyson to remain a start-up in spirit with the freedom of experimentation and learning, constantly reinventing our products as well as reinventing how we work, how we sell and how we support our owners. At the same time we are working through the James Dyson Foundation, James Dyson Award and Dyson Institute to inspire future engineers and pioneering a new approach to engineering education.
Underlining everything we do in this diverse environment is the need to always show respect, supporting each other as one team to overcome whatever challenges we encounter. We drive empowerment, development and equality in an inclusive environment for our people around the world.
The future doesn’t just happen, we look to make it happen, to achieve leaps through pioneering new ideas.