About the role
Who We Are Cut+Dry is a fast-growing FoodTech company modernizing the $350B+ U.S. foodservice supply industry. Our AI-powered platform connects manufacturers, distributors, and operators through a unified digital commerce network—transforming how the foodservice industry discovers, orders, and manages products.
We’re building the operating system for foodservice distribution, and we’re looking for a Marketing Manager who can help accelerate product adoption, drive demand, and scale our marketing engine.
THE ROLE As a Marketing Manager, you will be the driving force behind product launches, demand generation campaigns, and marketing execution across the Cut+Dry platform. This is a hands-on, cross-functional role that blends product marketing, content strategy, and marketing automation. You’ll work at the intersection of product, growth, and sales to ensure our solutions reach the right audiences with the right message at the right time.
The ideal candidate is deeply fluent in AI-powered marketing, an expert in HubSpot, and experienced with in-app engagement platforms like Appcues and Beamer.
What You’ll Own
- Own the launch and adoption of new products by collaborating with product, marketing, operations, and growth teams
- Collect, analyze, and act on consumer feedback to identify trends, improve product offerings, and enhance the overall customer experience
- Manage and enhance platform user experiences (e.g., Appcues, Beamer) to ensure usability and effectiveness
Content & Demand Generation
- Create and source end-user marketing content, knowledge base articles, and resources for nationwide distribution
- Develop, manage, and publish compelling case studies showcasing success stories from distributors, highlighting product impact and driving stakeholder engagement
- Identify and create content to drive demand at every stage of the prospect journey
- Create collateral to support the sales and customer-facing teams
Campaign Execution & Lead Generation
- Deploy successful marketing campaigns and own their implementation from ideation to execution
- Explore new ways to engage and generate inbound leads
- Optimize marketing automation and lead nurturing processes through email, content, and social channels
Events & Cross-Functional Support
- Assist with event planning, including working with team members, vendors, and design teams during pre, during, and post-show activities
WHAT WE’RE LOOKING FOR Required Experience
- 4–7 years of marketing experience, preferably in B2B SaaS or technology platforms
- Expert-level proficiency with HubSpot (Marketing Hub, CRM, workflows, reporting, and automation)
- Demonstrated experience leveraging AI tools and strategies for marketing execution, content creation, personalization, and analytics
- Hands-on experience with product marketing platforms such as Appcues, Beamer, or similar in-app engagement tools
- Strong product marketing background—ability to translate technical features into compelling value propositions
- Proven track record planning and executing multi-channel marketing campaigns (email, social, content, events)
- Excellent writing and storytelling skills with experience creating case studies, sales collateral, and knowledge base content
- Data-driven mindset with the ability to analyze campaign performance and optimize based on insights
- Experience working cross-functionally with product, sales, and customer success teams
Strongly Preferred
- Experience in foodservice, distribution, or supply chain technology
- Familiarity with ABM (account-based marketing) strategies
- Experience with design tools such as Canva or Figma
- Background in startup or high-growth environments
- Experience with Google Analytics, SEO/SEM, and paid media campaigns
WHO YOU ARE
- You think AI-first and constantly explore new ways to leverage technology to drive marketing outcomes
- You can translate complex product capabilities into clear, compelling narratives
- You thrive in high-growth environments where playbooks are being built, not inherited
- You are self-directed, detail-oriented, and motivated by ownership and measurable impact
- You are equally comfortable building a campaign strategy and rolling up your sleeves to execute it
- You bring a test-and-learn mindset to everything you do
WHY CUT+DRY You’re not joining a company where marketing runs on autopilot. You’re joining at an inflection point—where AI, automation, and data are reshaping how the foodservice industry operates.
This is an opportunity to own the marketing function at a category-defining company, work alongside a world-class team, and make a measurable impact on a rapidly growing platform.
Not the right fit? Search for Marketing Manager jobs in North York, Ontario
About Cut+Dry
Cut+Dry is the #1 e-commerce platform for foodservice distributors. We are the only back-of-office sales enablement and customer-facing e-commerce tool in the industry.
Cut+Dry was created by a team of food service fanatics with decades of experience in hospitality, technology, restaurant operations, wholesale food distribution, food analytics, and data science.
Our executive team has built and scaled multiple companies in the food service industry, but most importantly, we created Sysco LABS and led Sysco’s multi-year digital transformation. This first-hand exposure to food service distribution illuminated the antiquated, analog process of procuring wholesale goods from those who supply them to those who ultimately consume them.
After a few years, they’ve decided to part ways with Sysco and start something new. It all started with a simple idea: to level the playfield with technology. And thus, Cut+Dry was born.
Our platform is powerful and flexible, but we’re not selling technology. We’re giving food service businesses a tech solution to enhance their operations, grow sales, and have a positive impact.
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About the role
Who We Are Cut+Dry is a fast-growing FoodTech company modernizing the $350B+ U.S. foodservice supply industry. Our AI-powered platform connects manufacturers, distributors, and operators through a unified digital commerce network—transforming how the foodservice industry discovers, orders, and manages products.
We’re building the operating system for foodservice distribution, and we’re looking for a Marketing Manager who can help accelerate product adoption, drive demand, and scale our marketing engine.
THE ROLE As a Marketing Manager, you will be the driving force behind product launches, demand generation campaigns, and marketing execution across the Cut+Dry platform. This is a hands-on, cross-functional role that blends product marketing, content strategy, and marketing automation. You’ll work at the intersection of product, growth, and sales to ensure our solutions reach the right audiences with the right message at the right time.
The ideal candidate is deeply fluent in AI-powered marketing, an expert in HubSpot, and experienced with in-app engagement platforms like Appcues and Beamer.
What You’ll Own
- Own the launch and adoption of new products by collaborating with product, marketing, operations, and growth teams
- Collect, analyze, and act on consumer feedback to identify trends, improve product offerings, and enhance the overall customer experience
- Manage and enhance platform user experiences (e.g., Appcues, Beamer) to ensure usability and effectiveness
Content & Demand Generation
- Create and source end-user marketing content, knowledge base articles, and resources for nationwide distribution
- Develop, manage, and publish compelling case studies showcasing success stories from distributors, highlighting product impact and driving stakeholder engagement
- Identify and create content to drive demand at every stage of the prospect journey
- Create collateral to support the sales and customer-facing teams
Campaign Execution & Lead Generation
- Deploy successful marketing campaigns and own their implementation from ideation to execution
- Explore new ways to engage and generate inbound leads
- Optimize marketing automation and lead nurturing processes through email, content, and social channels
Events & Cross-Functional Support
- Assist with event planning, including working with team members, vendors, and design teams during pre, during, and post-show activities
WHAT WE’RE LOOKING FOR Required Experience
- 4–7 years of marketing experience, preferably in B2B SaaS or technology platforms
- Expert-level proficiency with HubSpot (Marketing Hub, CRM, workflows, reporting, and automation)
- Demonstrated experience leveraging AI tools and strategies for marketing execution, content creation, personalization, and analytics
- Hands-on experience with product marketing platforms such as Appcues, Beamer, or similar in-app engagement tools
- Strong product marketing background—ability to translate technical features into compelling value propositions
- Proven track record planning and executing multi-channel marketing campaigns (email, social, content, events)
- Excellent writing and storytelling skills with experience creating case studies, sales collateral, and knowledge base content
- Data-driven mindset with the ability to analyze campaign performance and optimize based on insights
- Experience working cross-functionally with product, sales, and customer success teams
Strongly Preferred
- Experience in foodservice, distribution, or supply chain technology
- Familiarity with ABM (account-based marketing) strategies
- Experience with design tools such as Canva or Figma
- Background in startup or high-growth environments
- Experience with Google Analytics, SEO/SEM, and paid media campaigns
WHO YOU ARE
- You think AI-first and constantly explore new ways to leverage technology to drive marketing outcomes
- You can translate complex product capabilities into clear, compelling narratives
- You thrive in high-growth environments where playbooks are being built, not inherited
- You are self-directed, detail-oriented, and motivated by ownership and measurable impact
- You are equally comfortable building a campaign strategy and rolling up your sleeves to execute it
- You bring a test-and-learn mindset to everything you do
WHY CUT+DRY You’re not joining a company where marketing runs on autopilot. You’re joining at an inflection point—where AI, automation, and data are reshaping how the foodservice industry operates.
This is an opportunity to own the marketing function at a category-defining company, work alongside a world-class team, and make a measurable impact on a rapidly growing platform.
Not the right fit? Search for Marketing Manager jobs in North York, Ontario
About Cut+Dry
Cut+Dry is the #1 e-commerce platform for foodservice distributors. We are the only back-of-office sales enablement and customer-facing e-commerce tool in the industry.
Cut+Dry was created by a team of food service fanatics with decades of experience in hospitality, technology, restaurant operations, wholesale food distribution, food analytics, and data science.
Our executive team has built and scaled multiple companies in the food service industry, but most importantly, we created Sysco LABS and led Sysco’s multi-year digital transformation. This first-hand exposure to food service distribution illuminated the antiquated, analog process of procuring wholesale goods from those who supply them to those who ultimately consume them.
After a few years, they’ve decided to part ways with Sysco and start something new. It all started with a simple idea: to level the playfield with technology. And thus, Cut+Dry was born.
Our platform is powerful and flexible, but we’re not selling technology. We’re giving food service businesses a tech solution to enhance their operations, grow sales, and have a positive impact.