The Retail Support Manager responsibility is to create lasting relationships with independent operators, attaching them to their brand and tire supplier. He/She works to assemble best-in-class tactics that can be shared amongst stakeholders and to establish brand awareness on a national scale that improves visibility and provides new opportunities. The RSM is responsible to provide pan Canadian service coverage. He/She’s mission is to dominate B2C tire resale market share and to establish organic brand awareness via increased visibility.

Assigned Responsibilities

• Maintain positive professional relationships with network members
• Maintain constant communication with store owners and supplier partner local representatives.
• Develop, implement and maintain quality assurance protocols
• Ensure brand uniformity and a positive representation of the brand
• Plan regular store meetings and visits with store owners
• Create action plans, per store, that drive both store profitability and corporate revenues, prior to meeting with owners
• Communicating value-add programs
• Communicate the Suite of Business supports offered by TR|C. (NTS Programs, RAAS opportunities, Internal program offers, Merchandising Programs etc.)
• RBM Performance measurements on NTS Revenue growth, RAAS Program engagement, NUG and Contract Management to align with TR|C goals and objectives.
• Monitor and control travel expenses to align with budget
• Review product mix and volume purchase results with DT/NTD sales team
• Collaborate with DT/NTD sales teams to secure value-add purchase programs
• Recommend and demonstrate profitability potential of proposed tire mix
• Review product mix and volume purchase results with regional NTS partners
• Recommend and demonstrate profitability potential of proposed tire mix
• Provide feedback and influence marketing strategies
• Primary point of contact related to brand specific inquiries, issues, problem-solving
• Thoroughly document Member communications, store profile details and other relevant information as set out in the CRM.
• Coordinate the diffusion of best practice information and facilitate collaboration on a regional scale.
• Identify and contact potential store conversion / acquisition prospects
• Analyse and target key markets based on revenue potential
• Organize and participate in regional dealer meetings, dealer council meetings, AGMs, industry trade shows and internal brand strategy meetings Identify and contact potential store conversion / acquisition prospects
• Directly influence and provide feedback on brand value propositions
• Master the communication and presentation of value propositions
• Create attractive and financially viable sales presentations and offers
• Coordinate and drive all processes related to the signing of a new store
• Document Succession Planning for stores and identify potential attrition risks
• Build Multi-Store Operator plans for existing network members where opportunities exist

Success Factors

• Leadership and credibility: You have a facility when it comes to influencing people. Your natural leadership reinforces your credibility and you quickly gain your interlocutors’ confidence;
• Partnership focus: Your experience in sales allowed you to create solid partnerships and you always find a way to reach an agreement for the benefit of both parties;
• Ability to negotiate: You are always seeking ways to conclude agreements positively and you are able to propose options that ensure profitability and protection for all involved parties;
• Strong sense of initiative: You are constantly on the lookout for improvements and innovations in order to optimize ways of doing things. You know how to seize business opportunities and you never miss an opportunity to grow your contacts’ network;
• Business sense: The desire to meet your customers’ expectations motivates you. As a real business partner, you are being appreciated for your advice in marketing, finance and operations fields.