Digital Marketing & B2B Lead Generation Specialist (Contract | Full-Time Potential)
About the role
247labs is a leading software development company headquartered in Toronto, Canada. We specialize in providing custom software solutions, mobile app development, web development, and digital transformation services to clients across various industries. Our team of experienced professionals is dedicated to delivering innovative, high-quality solutions that drive business growth and exceed client expectations.
- Toronto, Canada (Remote work option available)
Position Overview:
We are looking for a highly driven Digital Marketing & Lead Generation Specialist to help accelerate our growth. This role is focused on generating high-quality B2B leads for service-based offerings across North America.
This is a hands-on, execution-focused role for someone who can quickly understand our target market, launch campaigns, and deliver measurable results. The right candidate will have a strong track record of building and optimizing lead generation funnels and consistently driving qualified pipeline.
Key Responsibilities:
- Own and execute end-to-end digital lead generation strategies
- Generate qualified B2B leads through channels such as LinkedIn, Google Ads, email campaigns, and outbound efforts
- Build and optimize landing pages, funnels, and conversion strategies
- Identify and target ideal customer profiles (ICP) across North America
- Monitor campaign performance, optimize for ROI, and continuously improve results
- Work closely with internal teams to align messaging and campaign goals
- Provide regular reporting on lead quality, conversion rates, and pipeline impact
Qualifications:
- Proven success in B2B lead generation for service-based or SaaS businesses
- Strong hands-on experience with LinkedIn Ads, Google Ads, and outbound/email marketing
- Ability to independently plan, execute, and optimize campaigns
- Data-driven mindset with a focus on performance and ROI
- Excellent communication and reporting skills
Desirable Skills:
- Experience working with startups or high-growth environments
- Familiarity with CRM and marketing automation tools (HubSpot, Salesforce, etc.)
- Understanding of SaaS, IT services, or digital agency business models
Join our team:
If you are a motivated and experienced sales professional with a passion for technology and a drive to succeed, we invite you to apply and become part of our dynamic team at 247labs Inc.
Not the right fit? Search for Digital Marketing & B2B Lead Generation Specialist jobs in Toronto, ON
About 247 Labs
247 Labs is an award-winning team of trained, certified and experienced developers, designers & product managers who help organizations implement digital transformation projects through a lean-agile process. We help organizations understand what available technology options can solve their business problems, we then execute on the solutions to deliver digital transformations that improve business operations.
We work with startups, SMB (Small to Medium Businesses) and other industry agencies to understand their needs, architect and implement technical solutions to deliver value and create positive change.
#mobileapp #websites #webapplications #customwebsites #prototypes #startups
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Digital Marketing & B2B Lead Generation Specialist (Contract | Full-Time Potential)
About the role
247labs is a leading software development company headquartered in Toronto, Canada. We specialize in providing custom software solutions, mobile app development, web development, and digital transformation services to clients across various industries. Our team of experienced professionals is dedicated to delivering innovative, high-quality solutions that drive business growth and exceed client expectations.
- Toronto, Canada (Remote work option available)
Position Overview:
We are looking for a highly driven Digital Marketing & Lead Generation Specialist to help accelerate our growth. This role is focused on generating high-quality B2B leads for service-based offerings across North America.
This is a hands-on, execution-focused role for someone who can quickly understand our target market, launch campaigns, and deliver measurable results. The right candidate will have a strong track record of building and optimizing lead generation funnels and consistently driving qualified pipeline.
Key Responsibilities:
- Own and execute end-to-end digital lead generation strategies
- Generate qualified B2B leads through channels such as LinkedIn, Google Ads, email campaigns, and outbound efforts
- Build and optimize landing pages, funnels, and conversion strategies
- Identify and target ideal customer profiles (ICP) across North America
- Monitor campaign performance, optimize for ROI, and continuously improve results
- Work closely with internal teams to align messaging and campaign goals
- Provide regular reporting on lead quality, conversion rates, and pipeline impact
Qualifications:
- Proven success in B2B lead generation for service-based or SaaS businesses
- Strong hands-on experience with LinkedIn Ads, Google Ads, and outbound/email marketing
- Ability to independently plan, execute, and optimize campaigns
- Data-driven mindset with a focus on performance and ROI
- Excellent communication and reporting skills
Desirable Skills:
- Experience working with startups or high-growth environments
- Familiarity with CRM and marketing automation tools (HubSpot, Salesforce, etc.)
- Understanding of SaaS, IT services, or digital agency business models
Join our team:
If you are a motivated and experienced sales professional with a passion for technology and a drive to succeed, we invite you to apply and become part of our dynamic team at 247labs Inc.
Not the right fit? Search for Digital Marketing & B2B Lead Generation Specialist jobs in Toronto, ON
About 247 Labs
247 Labs is an award-winning team of trained, certified and experienced developers, designers & product managers who help organizations implement digital transformation projects through a lean-agile process. We help organizations understand what available technology options can solve their business problems, we then execute on the solutions to deliver digital transformations that improve business operations.
We work with startups, SMB (Small to Medium Businesses) and other industry agencies to understand their needs, architect and implement technical solutions to deliver value and create positive change.
#mobileapp #websites #webapplications #customwebsites #prototypes #startups