About the Role:

On behalf of our Software/Technology client, we're seeking an Event Marketing Specialist to lead the planning and execution of high-impact events that strengthen their brand presence, connect with customers, and generate new business opportunities. This role is ideal for a detail-oriented marketer who thrives on creating engaging experiences, whether at trade shows, conferences, local activations, or online events.

You’ll be responsible for bringing events to life from start to finish: developing strategies, coordinating logistics, working with vendors and partners, and ensuring flawless execution. Beyond logistics, you’ll play a key role in amplifying event impact through thoughtful promotion, attendee engagement, and post-event follow-up.

Responsibilities

Event Strategy & Execution

• Plan and deliver a range of programs, including industry conferences, hosted events, customer appreciation events, webinars, and community meetups.
• Manage end-to-end logistics: venue and vendor coordination, registration, promotional materials, and on-site/virtual delivery.
• Collaborate with sales and marketing teams to align events with business priorities and audience needs.

Promotion & Engagement

• Create integrated promotion plans that span email, digital, and partner channels to drive attendance and participation.
• Partner with design and content teams to ensure messaging and creative are on-brand and compelling.
• Support on-site brand presence, from booth design to event materials and customer experience touchpoints.

Measurement & Optimization

• Track event performance metrics, including registrations, attendance, and engagement.
• Provide insights and recommendations to optimize future events and improve ROI.
• Ensure accurate data capture and reporting in CRM and marketing platforms.

Collaboration & Communication

• Work cross-functionally with internal stakeholders and external partners to deliver seamless event experiences.
• Share event learnings, attendee feedback, and performance results with leadership and teammates.

Qualifications

• 2+ years of experience in event marketing, field marketing, or experiential marketing.

Required Skills

• Salesforce Account Engagement (Pardot), Salesforce CRM, GA4 (certification preferred), Looker Studio, and major paid media platforms.
• Strong organizational skills with the ability to manage multiple projects and timelines.
• Excellent communication and relationship-building skills.
• Experience with marketing tools such as Salesforce, HubSpot, or other event/CRM platforms.
• A balance of creativity and analytical thinking to design impactful experiences.

Preferred Skills

• B2B or SaaS event marketing experience.
• Familiarity with hybrid/virtual event platforms (e.g., Zoom, ON24, Hopin).
• Understanding of customer engagement and brand experience strategies.

Pay range and compensation package

Salary: $85,000