Job Description Enter a key leadership position in the marketing team at the LEGO® Group, where your strategic foresight will improve marketing efficiency and fuel substantial brand expansion! You'll apply data and insights to improve resource management and guide the marketing strategy development, ensuring alignment with business priorities and customer insights. If you’re ready to collaborate cross-functionally and present actionable recommendations to senior leadership, join us in building a dynamic and inclusive culture of play that inspires creativity and innovation!

Core Responsibilities Strategically uplift across-the-board marketing effective to drive strong growth of our brand and business, backed by dynamic and insightful data-driven decision making.

• Optimize marketing resource management including agency management, tools management, budget/activities planning, spending report, initiate and lead performance tracking and insights.
• Lead the marketing planning process, aligning strategies with commercial priorities and consumer insights.
• Develop and implement performance measurement frameworks to evaluate marketing effectiveness – importantly, applying Marketing Mix Modelling insights.
• Analyze market trends and consumer behavior to advise strategic decisions and optimize marketing investments.
• Collaborate cross-functionally with Finance, Sales, and Operations to ensure integrated planning and execution.
• Present actionable insights and recommendations to senior leadership, driving data-informed decision-making.
• Champion the adoption of sophisticated analytical tools and marketing platforms to enhance performance tracking and reporting

Do your part in our team succeeding In this key senior role within the marketing team, you will drive strategy and enhance marketing performance by acting as the connective tissue between Marketing, Finance, and Demand Planning. Your expertise will ensure that marketing spend is treated as an integrated part of the overall business puzzle, facilitating cross-functional planning integration. Additionally, you will collaborate closely with Global Marketing Planning & Performance to uplift marketing effectiveness across the board, ultimately contributing to the higher growth of both the brand and the business.

Do you have what it takes?

• Extensive marketing experience, with a focus on planning and performance analysis.
• Proven track record in data analysis and insights generation.
• Strong communication and collaborator relationship building ability.
• Experience with project management and leading cross-functional teams.
• Proficient in marketing analytics tools and platforms.
• Positive mentality and a proactive approach to problem-solving.
• Strong curiosity and a desire to innovate.
• Experience in the toy or consumer goods industry.

Relocation There is no relocation budget for this role.

Hybrid working model Our workplace enables our LEGO colleagues to be and do their best at work. Introducing a flexible way of working is a great example of how we live up to our ambition. This 3 day in the office hybrid model will exemplify our People Promise by embracing the different life situations of our colleagues.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you? Here is what you can expect

Family Care Leave

• We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing

• We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus

• We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace

• When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.