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At Edelman, we understand diversity, equity, inclusion and belonging (DEIB) transform our colleagues, our company, our clients, and our communities. We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging.

The Senior Analyst, Paid Media will be responsible for supporting the day-to-day management of clients’ paid media activities across a variety of platforms and initiatives. This position will heavily focus on paid social but will also have the opportunity to flex into other channels including paid search, programmatic, content partnerships and more. This person will help manage the execution, optimization, reporting, and administrative upkeep of paid media campaigns, and will support more senior team members and Account teams during the development and presentation of media plans.

Responsibilities

• With support from a manager, assist in development of strategic media plans that drive their client’s business
• Translate paid elements included in integrated program plans into tactical media plans; work with cross-functional teams to create and maintain media campaign details
• Work with third-party paid media vendors and platforms to set up, manage, and optimize paid media campaigns
• Implement, manage, and optimize paid media campaigns across self-serve platforms such as Meta, LinkedIn, TikTok, Reddit, Pinterest, Google Ads, etc.
• Leverage advertising technology and data automation tools to assist in performance analysis and optimization of Paid Media channels
• Track operational performance of multiple accounts, ensuring quality work, deadline, and budget adherence
• Serve as daily internal account team, vendor, and client contact when appropriate; address account team, vendor, and client issues thoughtfully and effectively
• Consistently produce high-quality internal and external campaign reporting
• Build relationships with emerging technology, media, and internal business partners to meet client needs
• Contribute to business growth through building a network of industry contacts, participating in relevant professional organizations, and sharing best practices and case studies within the Edelman network
• Commit to continuous learning and improvement of leadership skills; set and pursue stretch goals

Qualifications

• 3+ years of relevant experience in paid media, preferably in an agency environment with specialization in paid social
• Proven track record analyzing paid media campaign performance and developing and implementing optimization recommendations
• Expertise with Meta ad manager, LinkedIn campaign manager, TikTok ad manager, etc.
• Strong data analytics, Microsoft Excel and Power Point skills
• Proven ability to manage multiple small or medium-size projects simultaneously
• Strong writing, editing and client interaction skills
• Working knowledge of web analytics platforms such as GA4
• Strong communication skills, analytical abilities, perform well under pressure, and be a team player
• Be a self-starter, energized by problem-solving, excel in a collaborative environment, and proactively offer suggestions to build, shape, and improve processes
• Experience in other Paid Media channels such as Programmatic and Paid Search is a plus

We are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn’t perfectly align with every qualification, we encourage you to apply anyway. You may be just the right candidate for this or other roles.