Dropbox is a Virtual First company. For this role, we are currently only authorized to hire candidates from the following provinces: Alberta, British Columbia, Ontario, and Saskatchewan.

Company Description Dropbox isn’t just a workplace—it’s a living lab for more enlightened ways of working. We're a global community of bold visionaries and resourceful doers who are shaping the future of Dropbox—and with it the future of work. Our Virtual First model combines the autonomy of a distributed workplace with the power of human connection, making space for both meaningful work and meaningful relationships. With our start-up mindset and enterprise-level opportunities, you can be who you are and grow into who you’re meant to be. Here, you can own your impact to make work more intuitive, joyful, and human—for you as a Dropboxer and for hundreds of millions of people worldwide. If you're ready to push boundaries—and yourself— Dropbox is ready for you.

Team Description The Dropbox Marketing Team shows the world how Dropbox makes work better. We're storytellers and strategists, exploring new ways to connect our products with the people who need them. From product launches to campaign strategy, positioning to digital marketing, we blend creativity with data-driven insights to build our brand and grow our impact. Working across disciplines, you will tap into your own inventiveness while collaborating with teams throughout the organization, including Product, Sales and Engineering. If you're excited about translating complex technologies into engaging narratives and shaping how the world understands and experiences Dropbox, join our Marketing team. Areas of work include Digital Marketing, Brand Strategy, Content Marketing, Product Marketing, Campaign Marketing, SaaS Marketing, Growth Marketing, Marketing Operations, and Customer Insights.

Role Description We’re looking for a Senior Product Marketing Manager to help grow Dropbox Core through smarter onboarding, lifecycle, and monetization programs.

In this role, you’ll partner closely with Growth Product, Design, Engineering, and Data Science to translate customer and behavioral insights into experiments, messaging, and programs that improve activation, retention, and revenue. You’ll independently own key parts of the funnel (e.g., onboarding or over-quota journeys) while working within a broader growth strategy defined with your PM and PMM leads.

This is a hands-on role for someone who likes to roll up their sleeves, run tests, and ship programs that move metrics.

Responsibilities

• Growth partnership & focus areas: Lead key moments in the Core growth funnel—partnering with Growth PM and the PMM Lead to shape and execute strategies that drive activation, onboarding, and early retention.
• Customer, narrative, and positioning: Translate customer insight into sharp narratives and messaging that help users understand value quickly and build lasting habits in Dropbox.
• Onboarding & lifecycle execution: Build cross-channel onboarding and lifecycle experiences that guide users from first touch to meaningful, repeatable engagement.
• Experimentation & measurement: Design and run experiments end-to-end, uncovering the insights and levers that meaningfully move activation, retention, and attach.
• Monetization & expansion support: Strengthen upgrade and over-quota journeys by clarifying Core + AI value and partnering on tests that drive sustainable conversion.
• Insight → roadmap input: Turn customer signals and funnel data into clear problem statements and recommendations that help shape product direction.
• Cross-functional alignment: Bring PM, Engineering, Design, Lifecycle, and Web/IM together around cohesive programs that advance our broader growth strategy.

Requirements

• 5+ years in Product Marketing or Growth Marketing for B2B SaaS or high-volume productivity products.
• 2+ years working on a self-serve or PLG funnel (sign-up, onboarding, lifecycle, or monetization) with clear ownership of specific KPIs.
• Demonstrated impact improving at least one of: activation/TPCR, D7/D30 retention, upsell/attach, or ARPU—with clear before/after measurement.
• Experience designing and running experiments: defining hypotheses, selecting metrics, partnering with Data/PM to set up tests, and writing readouts.
• Strong lifecycle and onboarding chops: you’ve created multi-touch programs across at least two channels (e.g., in-product + email) and tailored content to different roles or segments
• Excellent written communication: you can write sharp value props, in-product/lifecycle copy, and concise summaries for cross-functional stakeholders.
• Comfortable with data: you can navigate dashboards, define basic metrics, and partner with Analytics to answer questions and validate decisions.
• Proven cross-functional collaborator: you’ve worked closely with PM, Design, Eng, and Marketing partners, and can keep a project on track without formal authority.

Preferred Qualifications

• Experience in file sync & share, collaboration, or workflow SaaS.
• Background in PLG environments where product surfaces, not just campaigns, do a lot of the growth work.
• Exposure to AI-powered features and how to position/educate users on value and limitations.
• Experience contributing to reverse trials, packaging refreshes, or paywall changes (ownership not required, participation expected).
• Examples of experiment portfolios or lifecycle programs you’ve shipped (before/after, learnings, and what changed as a result).
• Some experience mentoring junior teammates or driving best practices across a pod or squad, even without formal management responsibilities.
• Experience localizing or adapting programs for multiple geos; awareness of accessibility best practices in product and marketing copy.

Compensation Canada Pay Range

$138,600—$187,500 CAD

The range listed above is the expected annual salary/OTE for this role, subject to change.

Salary/OTE is just one component of Dropbox’s total rewards package. All regular employees are also eligible for the corporate bonus program or a sales incentive (target included in OTE) as well as stock in the form of Restricted Stock Units (RSUs).

Benefits Dropbox is committed to investing in the holistic health and wellbeing of all Dropboxers and their families. Our benefits and perks programs include, but are not limited to:

• Competitive medical, dental and vision coverage*
• Retirement savings through a defined contribution pension or savings plan**
• Flexible PTO/Paid Time Off, paid holidays, Volunteer Time Off, and more, allowing you time to unplug, unwind, and refresh
• Income Protection Plans: Life and disability insurance*
• Business Travel Protection: Travel medical and accident insurance*
• Perks Allowance to be used on what matters most to you, whether that’s wellness, learning and development, food and groceries, and much more
• Parental benefits including: Parental Leave, Fertility Benefits, Adoptions and Surrogacy support, and Lactation support
• Mental health and wellness benefits

Additional Benefits Details Are Available Upon Request.

• Where group plans are not available, allowances may be provided
• Benefit, amount, and type are dependent on geographical location, based upon applicable law or company policy

Dropbox supports responsible use of AI for preparation, but misrepresentation of skills or experience is not permitted. See our AI philosophy.

Dropbox is an equal opportunity employer. We are a welcoming place for everyone, and we do our best to make sure all people feel supported and connected at work. A big part of that effort is our support for members and allies of internal groups like Asians at Dropbox, BlackDropboxers, enABLE, TODOS (Latinx), Pridebox (LGBTQ), Vets at Dropbox, and Women at Dropbox.