As the Marketing Coordinator for Shake Shack, you will play a key role in supporting the development and execution of marketing initiatives that drive brand awareness and customer engagement. In this role, you will be the voice and face of our brand, responsible for building and nurturing a vibrant and engaged community. Your primary goal will be to create meaningful connections with our customers, both online and offline, to foster brand loyalty and advocacy.

What You’ll Do

• Develop content calendars and schedules to ensure consistent posting and timely response to trending topics and events.
• Develop comprehensive social media strategies aligned with business objectives, target audience demographics, and industry trends.
• Collaborate with leaders to define key performance indicators (KPIs) and establish goals for social media campaigns.
• Conduct competitor research and industry analysis to identify opportunities for differentiation and growth.
• Create high-quality, compelling content for various social media platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Produce a variety of content formats, including text posts, images, videos, infographics, and interactive polls or quizzes.
• Monitor social media channels for mentions, comments, and messages, and respond promptly to inquiries, feedback, and complaints.
• Foster meaningful interactions with followers by initiating conversations, answering questions, and soliciting user-generated content.
• Cultivate brand advocacy and loyalty by building relationships with influencers, brand ambassadors, and community stakeholders.
• Track and analyze key performance metrics, including engagement rates, reach, impressions, click-through rates (CTR), and conversion rates.
• Prepare regular reports and performance dashboards to communicate campaign results, insights, and recommendations to clients.
• Use data-driven insights to iterate and optimize social media strategies, content tactics, and audience targeting.
• Coordinate with marketing and cross-functional teams to ensure brand consistency
• Liaise with cross-functional departments to stay updated on company updates and changes
• Help to organize and participate in events to build community and boost brand awareness
• Build relationships with audience, potential customers, industry professionals, influencers, and other media channels
• Conduct competitor research and industry analysis to identify opportunities for differentiation and growth.
• Stay up to date with digital technology, social media and marketing trends and algorithms

What You’ll Need

• Degree in marketing, communications, journalism, or related field.
• Proven experience in social media management, preferably in an agency or client-facing environment.
• Strong understanding of social media platforms, algorithms, and best practices for content creation, distribution, and engagement.
• Ability to multitask, prioritize workload, and meet deadlines in a fast-paced, dynamic environment.
• Ability to identify and track relevant community metrics
• Excellent written and verbal communication skills, with the ability to craft compelling copy and adapt messaging for different audiences and platforms.
• Creative thinker with a passion for storytelling, visual aesthetics, and digital marketing trends.
• Proficiency in digital marketing tools and analytics platforms including Canva, Adobe (Photoshop, Illustrator), Sprout Social, Mailchimp Hootsuite, and Google Analytics.
• Strong interpersonal skills and ability to collaborate effectively with our portfolio teams, cross-functional departments, and stakeholders.
• Eye for design and aesthetics – ability to create a cohesive theme
• Working knowledge proficiency in the Microsoft Office Suite

What we offer

• Competitive compensation, including comprehensive benefits, spending account and professional development program.
• Opportunity to develop skills and gain experience in multiple disciplines in a fast-paced environment.
• Dynamic and fun office culture with colleagues who share the same core values.
• Exclusive perks from our portfolio companies, including restaurants and fitness studios.

About Shake Shack Canada

Formed in 2024, Shake Shack Canada is a partnership between Osmington Inc. and Harlo Entertainment Inc, both Toronto-based private investment companies who prioritize innovation, value creation and delivering exceptional experiences. Shake Shack is known for its delicious made-to-order Angus beef burgers, crispy chicken, hand-spun milkshakes, house-made lemonades, beer, wine, and more. With its high-quality food at a great value, warm hospitality, and a commitment to crafting uplifting experiences,

Shake Shack quickly became a cult-brand with widespread appeal. Shake Shack’s purpose is to Stand For Something Good, from its premium ingredients and employee development, to its inspiring designs and deep community investment.

Shake Shack is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, religion, creed, age, disability, sex, gender identity, sexual orientation, gender expression, medical condition, genetic information, marital, military and veteran status.