Sales Operations Coordinator, Sport
About the role
COMPANY OVERVIEW
Tourism Calgary is the destination management organization that enthusiastically shares and promotes the story of our friendly Blue Sky City to those near and far. We think big – like, Canadian Rocky Mountain big – using our sales and marketing expertise to drive an annual visitor spend of over $3B for the local economy and advocating for our growing tourism sector, which includes 84,000 Calgarians employed in the industry. From conventions to leisure travel, sports events to music and arts, Tourism Calgary represents the city’s diverse and unexpected experiences, extending our welcoming hospitality to the estimated 8.7 million people who visit Calgary every year. Here, the possibilities are as limitless as our blue skies.
POSITION DESCRIPTION
Reporting to the Executive Director, Sport, Culture & Major Events, the Sales Operations Coordinator will support the team in promoting Calgary as the premier destination to host sport, culture and major events in our city. The ideal candidate will play a key role in the tactical execution of our strategy, supporting the Account Managers and serving as a vital link between Tourism Calgary clients and Calgary’s sport, arts and hotel community.
Key Responsibilities
- Develop, maintain, and analyze the Sport profile within Tourism Calgary's Customer Relationship Management Software. Ensure ongoing updates, augmentation, tracking, and reporting requirements associated with the database.
- Communicate lead activity with hotel and venue partners to ensure seamless coordination and follow-up.
- Assist the Account Managers through research, strategic positioning, economic impact reports and the creation of bid books.
- Assist Account Managers with market research initiatives to identify and qualify potential business prospects across various markets.
- Prepare detailed reports for analysis, including lead generation, conversion rates, economic impact, post event reporting.
- Establish and maintain effective relationships with industry partners and clients to ensure successful execution of partnered initiatives.
- Work closely with the various departments within Tourism Calgary to align efforts and meet organizational goals.
- Act as an exemplary ambassador for Tourism Calgary at all industry events.
- Perform administration and other duties as assigned to support the overall function of the team.
Qualifications
- 2 -3 years of related experience, with preference given to experience working within the sport, event sales or hospitality industry.
- A practical understanding of customer service and the needs and expectations of clients.
- Strong knowledge of the product, services and support available in Calgary and the immediate area.
- Experience in conducting research, database management and client services is considered an asset.
- Diploma or degree in related discipline is preferred.
- Strong verbal and written communication skills.
- Proficiency required with Microsoft Office Suite, including Outlook, Excel, PowerPoint, and Word.
- Experience working with Customer Relationship Management software is preferred.
- High level of professionalism and discretion when handling sensitive or confidential information.
- Demonstrated effectiveness working independently and as part of a team.
- Flexibility in changing or shifting priorities and deadlines.
- Highly motivated and results oriented.
- Passionate about promoting Calgary as a top destination for hosting sport, culture and major events.
Living Our Values in This Role
-Think Boldly: We bring curiosity, fresh thinking, and the courage to question assumptions, put ideas forward early, and explore better ways of working with a focus on progress and possibility. -Care Deeply: We show up with presence, pride, and accountability by listening, supporting others, caring about quality and impact, and having honest conversations that strengthen outcomes. -Act Together: We collaborate across teams, communicate openly, follow through on commitments, and take shared ownership to create clarity and move work forward together. -Inspire Possibility: We step forward with initiative, optimism, and energy, celebrate progress and wins, and help others see what’s possible for our work and our city.
Working Conditions
- This is a hybrid home-office role requiring on-site presence at the Tourism Calgary downtown office on Tuesdays, Wednesdays, and Thursdays.
- Mondays and Fridays are optional work-from-home days, though occasional in-office attendance may be required to support business needs.
- This role requires occasional evening or weekend work, including the requirement to be present on-site as dictated by business and event needs.
- Laptop and cellphone will be provided by Tourism Calgary.
Please note, only those selected for an interview will be contacted.
Tourism Calgary values diversity of expertise, talent and opinion which creates an innovative and collaborative environment. We are committed to a respectful and inclusive workplace and welcome applications from all qualified individuals.
About Tourism Calgary
Tourism Calgary is the official destination marketing, sales and development organization for Calgary's tourism industry. For more than 60 years, the organization’s primary purpose has been to promote Calgary and area as the destination of choice for leisure and convention travellers. With a vision of making Calgary the ultimate host city, Tourism Calgary markets the city locally, nationally and internationally and advocates for its ongoing development as a destination. The organization hosts and attracts visitors and events and activates the city by fostering the growth of shareable, memorable experiences. Calgary’s tourism industry contributes approximately $2.5 billion in visitor spending by over 7 million visitors annually. For more information about Tourism Calgary, please see www.visitcalgary.com or follow @tourismcalgary on all social channels.
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Sales Operations Coordinator, Sport
About the role
COMPANY OVERVIEW
Tourism Calgary is the destination management organization that enthusiastically shares and promotes the story of our friendly Blue Sky City to those near and far. We think big – like, Canadian Rocky Mountain big – using our sales and marketing expertise to drive an annual visitor spend of over $3B for the local economy and advocating for our growing tourism sector, which includes 84,000 Calgarians employed in the industry. From conventions to leisure travel, sports events to music and arts, Tourism Calgary represents the city’s diverse and unexpected experiences, extending our welcoming hospitality to the estimated 8.7 million people who visit Calgary every year. Here, the possibilities are as limitless as our blue skies.
POSITION DESCRIPTION
Reporting to the Executive Director, Sport, Culture & Major Events, the Sales Operations Coordinator will support the team in promoting Calgary as the premier destination to host sport, culture and major events in our city. The ideal candidate will play a key role in the tactical execution of our strategy, supporting the Account Managers and serving as a vital link between Tourism Calgary clients and Calgary’s sport, arts and hotel community.
Key Responsibilities
- Develop, maintain, and analyze the Sport profile within Tourism Calgary's Customer Relationship Management Software. Ensure ongoing updates, augmentation, tracking, and reporting requirements associated with the database.
- Communicate lead activity with hotel and venue partners to ensure seamless coordination and follow-up.
- Assist the Account Managers through research, strategic positioning, economic impact reports and the creation of bid books.
- Assist Account Managers with market research initiatives to identify and qualify potential business prospects across various markets.
- Prepare detailed reports for analysis, including lead generation, conversion rates, economic impact, post event reporting.
- Establish and maintain effective relationships with industry partners and clients to ensure successful execution of partnered initiatives.
- Work closely with the various departments within Tourism Calgary to align efforts and meet organizational goals.
- Act as an exemplary ambassador for Tourism Calgary at all industry events.
- Perform administration and other duties as assigned to support the overall function of the team.
Qualifications
- 2 -3 years of related experience, with preference given to experience working within the sport, event sales or hospitality industry.
- A practical understanding of customer service and the needs and expectations of clients.
- Strong knowledge of the product, services and support available in Calgary and the immediate area.
- Experience in conducting research, database management and client services is considered an asset.
- Diploma or degree in related discipline is preferred.
- Strong verbal and written communication skills.
- Proficiency required with Microsoft Office Suite, including Outlook, Excel, PowerPoint, and Word.
- Experience working with Customer Relationship Management software is preferred.
- High level of professionalism and discretion when handling sensitive or confidential information.
- Demonstrated effectiveness working independently and as part of a team.
- Flexibility in changing or shifting priorities and deadlines.
- Highly motivated and results oriented.
- Passionate about promoting Calgary as a top destination for hosting sport, culture and major events.
Living Our Values in This Role
-Think Boldly: We bring curiosity, fresh thinking, and the courage to question assumptions, put ideas forward early, and explore better ways of working with a focus on progress and possibility. -Care Deeply: We show up with presence, pride, and accountability by listening, supporting others, caring about quality and impact, and having honest conversations that strengthen outcomes. -Act Together: We collaborate across teams, communicate openly, follow through on commitments, and take shared ownership to create clarity and move work forward together. -Inspire Possibility: We step forward with initiative, optimism, and energy, celebrate progress and wins, and help others see what’s possible for our work and our city.
Working Conditions
- This is a hybrid home-office role requiring on-site presence at the Tourism Calgary downtown office on Tuesdays, Wednesdays, and Thursdays.
- Mondays and Fridays are optional work-from-home days, though occasional in-office attendance may be required to support business needs.
- This role requires occasional evening or weekend work, including the requirement to be present on-site as dictated by business and event needs.
- Laptop and cellphone will be provided by Tourism Calgary.
Please note, only those selected for an interview will be contacted.
Tourism Calgary values diversity of expertise, talent and opinion which creates an innovative and collaborative environment. We are committed to a respectful and inclusive workplace and welcome applications from all qualified individuals.
About Tourism Calgary
Tourism Calgary is the official destination marketing, sales and development organization for Calgary's tourism industry. For more than 60 years, the organization’s primary purpose has been to promote Calgary and area as the destination of choice for leisure and convention travellers. With a vision of making Calgary the ultimate host city, Tourism Calgary markets the city locally, nationally and internationally and advocates for its ongoing development as a destination. The organization hosts and attracts visitors and events and activates the city by fostering the growth of shareable, memorable experiences. Calgary’s tourism industry contributes approximately $2.5 billion in visitor spending by over 7 million visitors annually. For more information about Tourism Calgary, please see www.visitcalgary.com or follow @tourismcalgary on all social channels.