Top Benefits
About the role
Location: Remote, Canada OR Ottawa, Canada
Bushbalm is The Bikini Line Skincare Experts, on a mission to be the go-to solution for ingrown hairs, dark spots, and razor bumps—everywhere on the body. We create effective, results-driven products that help people feel confident in their skin, from the bikini line to underarms and beyond.
Born in Ottawa, we’ve grown from a bold idea to one of the city’s most exciting startups—securing a deal on Dragons’ Den and ranking among Ottawa’s fastest-growing companies. With a powerhouse eCommerce presence, a rapidly expanding retail footprint, and a strong network of waxing professionals, we’re disrupting the skincare industry in a big way. At Bushbalm, you’ll join a fast-moving, passionate team where innovation, collaboration, and career growth go hand in hand. If you're ready to make an impact, we’d love to meet you!
Why Join Bushbalm?
- Be part of a rapidly growing and innovative skincare brand making waves in the beauty industry.
- Work in a collaborative and fun environment that values creativity and fresh ideas.
- Gain strong opportunities for career growth and professional development.
- Help expand a brand that is available in Ulta Beauty locations nationwide and 10,000+ waxing salons.
About the Role
As the E-Commerce Merchandising Strategist, you’ll own how our products, collections, and campaigns come to life on-site. You’ll partner closely with the Director of E-commerce to shape the structure, content, and performance of Bushbalm’s digital storefront.
This role blends data, UX, storytelling, and on-site execution. You’ll lead initiatives that align business goals with customer behavior — from PDP strategy to conversion testing and bundle merchandising.
Responsibilities:
- Plan and execute product launches, collections, and seasonal merchandising strategies
- Write compelling, benefit-driven product descriptions and optimize product metadata
- Manage and maintain accurate metafields across the Shopify Plus storefront
- Create new landing pages for campaigns, bundles, and promotional moments
- Own product and collection hierarchy to improve customer flow and AOV
- Collaborate with creative, email, and paid teams to align site content with campaigns
- Analyze performance data and customer behavior to inform updates and experiments
- Work with Aftership to help with upselling and ultimately improving AOV
Who You Are:
- Have 2–4+ years in e-commerce merchandising & digital strategy
- Are confident working in Shopify (Plus) and managing Shopify Metafields
- Understand how to build site experiences that balance brand storytelling with conversion
- Are data-minded — you make decisions based on analytics, not guesses
- Have strong attention to detail and can confidently QA your work
- Enjoy collaborating cross-functionally and thrive in a fast-paced, growing environment
Perks & Benefits:
- Competitive salary, full benefits, and a lifestyle spending account
- Flexible working hours and remote-first culture
- Free access to award-winning skincare products
- Opportunity to work on a small, ambitious team with high impact
- Direct mentorship from industry leaders in DTC, performance marketing, and e-commerce
Join us in redefining body care and making an impact in the beauty industry!
About Bushbalm Skincare
A leader in bikini line skincare. Bushbalm is located in over 990 Ulta Beauty locations, and used by over 4,000 professional estheticians.
We have an evolving natural skincare product line - specifically, but not limited to, targeting areas that are commonly ignored. Think bikini line, underarms, legs, tush, or anywhere else on the body that deserves extra care.
Whether you trim, groom, remove – or let your body hair grow our products were created to take care of your most sensitive areas while making sure you feel confident in your skin down there and everywhere with results that you will see and feel.
Face quality skincare. Targeted results. Everywhere.
Top Benefits
About the role
Location: Remote, Canada OR Ottawa, Canada
Bushbalm is The Bikini Line Skincare Experts, on a mission to be the go-to solution for ingrown hairs, dark spots, and razor bumps—everywhere on the body. We create effective, results-driven products that help people feel confident in their skin, from the bikini line to underarms and beyond.
Born in Ottawa, we’ve grown from a bold idea to one of the city’s most exciting startups—securing a deal on Dragons’ Den and ranking among Ottawa’s fastest-growing companies. With a powerhouse eCommerce presence, a rapidly expanding retail footprint, and a strong network of waxing professionals, we’re disrupting the skincare industry in a big way. At Bushbalm, you’ll join a fast-moving, passionate team where innovation, collaboration, and career growth go hand in hand. If you're ready to make an impact, we’d love to meet you!
Why Join Bushbalm?
- Be part of a rapidly growing and innovative skincare brand making waves in the beauty industry.
- Work in a collaborative and fun environment that values creativity and fresh ideas.
- Gain strong opportunities for career growth and professional development.
- Help expand a brand that is available in Ulta Beauty locations nationwide and 10,000+ waxing salons.
About the Role
As the E-Commerce Merchandising Strategist, you’ll own how our products, collections, and campaigns come to life on-site. You’ll partner closely with the Director of E-commerce to shape the structure, content, and performance of Bushbalm’s digital storefront.
This role blends data, UX, storytelling, and on-site execution. You’ll lead initiatives that align business goals with customer behavior — from PDP strategy to conversion testing and bundle merchandising.
Responsibilities:
- Plan and execute product launches, collections, and seasonal merchandising strategies
- Write compelling, benefit-driven product descriptions and optimize product metadata
- Manage and maintain accurate metafields across the Shopify Plus storefront
- Create new landing pages for campaigns, bundles, and promotional moments
- Own product and collection hierarchy to improve customer flow and AOV
- Collaborate with creative, email, and paid teams to align site content with campaigns
- Analyze performance data and customer behavior to inform updates and experiments
- Work with Aftership to help with upselling and ultimately improving AOV
Who You Are:
- Have 2–4+ years in e-commerce merchandising & digital strategy
- Are confident working in Shopify (Plus) and managing Shopify Metafields
- Understand how to build site experiences that balance brand storytelling with conversion
- Are data-minded — you make decisions based on analytics, not guesses
- Have strong attention to detail and can confidently QA your work
- Enjoy collaborating cross-functionally and thrive in a fast-paced, growing environment
Perks & Benefits:
- Competitive salary, full benefits, and a lifestyle spending account
- Flexible working hours and remote-first culture
- Free access to award-winning skincare products
- Opportunity to work on a small, ambitious team with high impact
- Direct mentorship from industry leaders in DTC, performance marketing, and e-commerce
Join us in redefining body care and making an impact in the beauty industry!
About Bushbalm Skincare
A leader in bikini line skincare. Bushbalm is located in over 990 Ulta Beauty locations, and used by over 4,000 professional estheticians.
We have an evolving natural skincare product line - specifically, but not limited to, targeting areas that are commonly ignored. Think bikini line, underarms, legs, tush, or anywhere else on the body that deserves extra care.
Whether you trim, groom, remove – or let your body hair grow our products were created to take care of your most sensitive areas while making sure you feel confident in your skin down there and everywhere with results that you will see and feel.
Face quality skincare. Targeted results. Everywhere.