Senior Manager, Engagement, Business Credit Cards
Top Benefits
About the role
What is the opportunity?
In this role, you will be accountable for identifying and enabling solutions to strategic opportunities that strengthen client engagement and drive growth across the Small Business Credit Cards portfolio. Sitting at the intersection of analytics, strategy, and client experience, you’ll collaborate with cross-functional partners in Product, Risk, Marketing, and Technology to deliver measurable results and sustained growth. Specifically, you’ll help evolve our engagement ecosystem by building strategies that deepen client relationships, increase profitability, and support RBC’s long-term vision for its Cards business.
What will you do?
- Responsible for the management of client engagement strategies by partnering with cross-functional teams to develop and implement campaigns that drive growth and deliver value to our existing clients
- Leverage analytics to identify opportunities to deepen our client’s engagement with RBC and our product, diagnose performance gaps, and translate insights into actionable strategies
- Responsible for development of executive level presentations and business cases to support strategic recommendations
- Support Leadership team in developing and implementing comprehensive business strategies to facilitate growth, focusing on long-term goals and profitability for overall Small Business credit cards product portfolio
- Monitor, forecast, and report on engagement performance and profitability
- Champion continuous improvement by identifying opportunities to test, learn, and optimize engagement strategies
- Develop and maintain expertise and understanding of the competitive landscape to drive innovative thinking and differentiation by researching best practices and benchmarking against competitors
What do you need to succeed?
Must have:
- Familiarity or experience with small business credit cards
- An innovative thinker who is proactive, is well organized with attention to detail, and thrives in a fast-paced environment
- Exceptional critical thinking skills and a passion for solving ambiguous and complex business issues through a structured approach
- The ability to dive very deep, from both a quantitative and qualitative standpoint, and translate findings into clear, insightful messages and recommendations for senior executive audiences
- Strong verbal and non-verbal communication skills, including advanced experience in creating PowerPoint presentations for C-level executives and leaders
- Strong excel and analytic skills for reporting
- Comfort with ambiguity and ability to adapt to changing priorities driven by fast moving competitive landscape
- A proven collaborator, with the ability to grasp new concepts quickly, and lead cross-functional teams
- Undergraduate degree required, with 3-5 years experience in business banking and product management
Nice to have:
- Deep knowledge/experience in credit cards or client engagement programs
- Experience in sales, sales support, or product management in the Small and Mid-market client segments
- Exposure to test-and-learn frameworks or Agile delivery methodologies
- Knowledge of client lifecycle management and marketing analytics
- Project Management experience
- Marketing experience
What’s in it for you?
We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.
- See Your Impact : Opportunity to influence the banks strategic direction and make a difference and lasting impact.
- End-to-end Delivery : opportunity to take initiatives from strategy and design to implementation and day to day management.
- Collaborative Environment : opportunity to work on dynamic, collaborative, progressive, and high-performing team and drive toward shared objectives with partners across multiple LOBs and functions.
- Learning : opportunity to engage with external partners and a wide range of functional and line of business partners to learn about their businesses and determine how best to drive enterprise value for RBC.
About RBC
Royal Bank of Canada is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance. Our success comes from the 94,000+ employees who leverage their imaginations and insights to bring our vision, values and strategy to life so we can help our clients thrive and communities prosper. As Canada's biggest bank and one of the largest in the world, based on market capitalization, we have a diversified business model with a focus on innovation and providing exceptional experiences to our more than 17 million clients in Canada, the U.S. and 27 other countries. Learn more at rbc.com. We are proud to support a broad range of community initiatives through donations, community investments and employee volunteer activities. See how at www.rbc.com/community-social-impact.
La Banque Royale du Canada est une institution financière mondiale définie par sa raison d'être, guidée par des principes et orientée vers l'excellence en matière de rendement. Notre succès est attribuable aux quelque 94 000+ employés qui mettent à profit leur créativité et leur savoir faire pour concrétiser notre vision, nos valeurs et notre stratégie afin que nous puissions contribuer à la prospérité de nos clients et au dynamisme des collectivités. Selon la capitalisation boursière, nous sommes la plus importante banque du Canada et l'une des plus grandes banques du monde. Nous avons adopté un modèle d'affaires diversifié axé sur l'innovation et l'offre d'expériences exceptionnelles à nos plus de 17 millions de clients au Canada, aux États Unis et dans 27 autres pays. Pour en savoir plus, visitez le site rbc.com/francais
Nous sommes fiers d'appuyer une grande diversité d'initiatives communautaires par des dons, des investissements dans la collectivité et le travail bénévole de nos employés. Pour de plus amples renseignements, visitez le site www.rbc.com/collectivite-impact-social.
Senior Manager, Engagement, Business Credit Cards
Top Benefits
About the role
What is the opportunity?
In this role, you will be accountable for identifying and enabling solutions to strategic opportunities that strengthen client engagement and drive growth across the Small Business Credit Cards portfolio. Sitting at the intersection of analytics, strategy, and client experience, you’ll collaborate with cross-functional partners in Product, Risk, Marketing, and Technology to deliver measurable results and sustained growth. Specifically, you’ll help evolve our engagement ecosystem by building strategies that deepen client relationships, increase profitability, and support RBC’s long-term vision for its Cards business.
What will you do?
- Responsible for the management of client engagement strategies by partnering with cross-functional teams to develop and implement campaigns that drive growth and deliver value to our existing clients
- Leverage analytics to identify opportunities to deepen our client’s engagement with RBC and our product, diagnose performance gaps, and translate insights into actionable strategies
- Responsible for development of executive level presentations and business cases to support strategic recommendations
- Support Leadership team in developing and implementing comprehensive business strategies to facilitate growth, focusing on long-term goals and profitability for overall Small Business credit cards product portfolio
- Monitor, forecast, and report on engagement performance and profitability
- Champion continuous improvement by identifying opportunities to test, learn, and optimize engagement strategies
- Develop and maintain expertise and understanding of the competitive landscape to drive innovative thinking and differentiation by researching best practices and benchmarking against competitors
What do you need to succeed?
Must have:
- Familiarity or experience with small business credit cards
- An innovative thinker who is proactive, is well organized with attention to detail, and thrives in a fast-paced environment
- Exceptional critical thinking skills and a passion for solving ambiguous and complex business issues through a structured approach
- The ability to dive very deep, from both a quantitative and qualitative standpoint, and translate findings into clear, insightful messages and recommendations for senior executive audiences
- Strong verbal and non-verbal communication skills, including advanced experience in creating PowerPoint presentations for C-level executives and leaders
- Strong excel and analytic skills for reporting
- Comfort with ambiguity and ability to adapt to changing priorities driven by fast moving competitive landscape
- A proven collaborator, with the ability to grasp new concepts quickly, and lead cross-functional teams
- Undergraduate degree required, with 3-5 years experience in business banking and product management
Nice to have:
- Deep knowledge/experience in credit cards or client engagement programs
- Experience in sales, sales support, or product management in the Small and Mid-market client segments
- Exposure to test-and-learn frameworks or Agile delivery methodologies
- Knowledge of client lifecycle management and marketing analytics
- Project Management experience
- Marketing experience
What’s in it for you?
We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.
- See Your Impact : Opportunity to influence the banks strategic direction and make a difference and lasting impact.
- End-to-end Delivery : opportunity to take initiatives from strategy and design to implementation and day to day management.
- Collaborative Environment : opportunity to work on dynamic, collaborative, progressive, and high-performing team and drive toward shared objectives with partners across multiple LOBs and functions.
- Learning : opportunity to engage with external partners and a wide range of functional and line of business partners to learn about their businesses and determine how best to drive enterprise value for RBC.
About RBC
Royal Bank of Canada is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance. Our success comes from the 94,000+ employees who leverage their imaginations and insights to bring our vision, values and strategy to life so we can help our clients thrive and communities prosper. As Canada's biggest bank and one of the largest in the world, based on market capitalization, we have a diversified business model with a focus on innovation and providing exceptional experiences to our more than 17 million clients in Canada, the U.S. and 27 other countries. Learn more at rbc.com. We are proud to support a broad range of community initiatives through donations, community investments and employee volunteer activities. See how at www.rbc.com/community-social-impact.
La Banque Royale du Canada est une institution financière mondiale définie par sa raison d'être, guidée par des principes et orientée vers l'excellence en matière de rendement. Notre succès est attribuable aux quelque 94 000+ employés qui mettent à profit leur créativité et leur savoir faire pour concrétiser notre vision, nos valeurs et notre stratégie afin que nous puissions contribuer à la prospérité de nos clients et au dynamisme des collectivités. Selon la capitalisation boursière, nous sommes la plus importante banque du Canada et l'une des plus grandes banques du monde. Nous avons adopté un modèle d'affaires diversifié axé sur l'innovation et l'offre d'expériences exceptionnelles à nos plus de 17 millions de clients au Canada, aux États Unis et dans 27 autres pays. Pour en savoir plus, visitez le site rbc.com/francais
Nous sommes fiers d'appuyer une grande diversité d'initiatives communautaires par des dons, des investissements dans la collectivité et le travail bénévole de nos employés. Pour de plus amples renseignements, visitez le site www.rbc.com/collectivite-impact-social.