The role you’re interested in… The Canada FDM Sales Manager is responsible for driving revenue and profitable growth through the direct management of strategic retail accounts and oversight of assigned broker partners. This role focuses on achieving sales targets, optimizing trade investments, developing customer-specific strategies, and ensuring flawless execution in-store.

This position will be based remotely, and each remote employee comes to our Emeryville, California headquarters at least quarterly for various meetings, such as annual departmental team building and planning meetings, annual plan kick-off all-hands meeting, quarterly state-of-the-company updates, or other large cross-functional meetings.

The expected pay scale for this role is $120k to $130k CAD, which may vary based on relevant experience, qualifications, geographic area (if applicable), and internal equity for the role. This is an Employer of Record employment agreement with the hiring partner Remote. You’re excited about this opportunity because your time will be filled with… Key Account Management: 40% of your time

• Own the customer relationship with designated key retail accounts
• Develop and execute joint business plans and annual customer strategies aligned with brand and revenue objectives.
• Deliver volume, revenue, and trade spend targets for managed accounts.
• Collaborate with cross-functional teams (Marketing, Supply Chain, Finance) to ensure full alignment and delivery of account plans.
• Lead development of customer-specific sell-in materials and innovation launches.
• Provide timely reporting on account performance, promotional ROI, and post-event analytics.

Broker Management: 40% of your time

• Lead, coach, and manage regional broker partners to ensure effective in-market execution and delivery of sales targets.
• Set clear expectations, KPIs, and performance tracking routines with brokers.
• Ensure alignment between broker efforts and national sales strategy, including pricing, trade spend, and in-store execution.
• Conduct regular market visits and business reviews with broker teams.

Sales Planning & Analytics: 20% of your time

• Partner with the National Sales Manager to build annual sales forecasts and promotional calendars.
• Utilize data platforms such as AC Nielsen, Numerator, and customer POS to identify insights and inform sales strategies.
• Manage trade spend budgets in Exceedra (or other TPM tools), ensuring efficiency and financial discipline.
• Monitor customer margin, mix, and profitability and recommend corrective actions as needed.

What are we looking for? Education

• Bachelor’s degree or equivalent work experience

Experience

• 5+ years of relevant Sales experience within Consumer-Packaged Goods (CPG) industry
• Experience in building and maintaining reporting to guild business decision making
• Ability to analyze and interpret complex sets of data and make business recommendations based on analysis
• Demonstrated success managing Customer and brokers
• Experience with Data analytics and systems (A.C.N, Retail Link, customer POS)
• Strong Microsoft Excel and PowerPoint required.
• Effective short- and long-term forecasting capabilities
• Excellent oral and written communication skills.

Skills And Mindset

• Must be willing to travel 30%
• Expertise in sales and category management within CPG
• Data-driven decision making with ability to analyze performance metrics and market trends
• Independent, self-driven individual with the ability to build vs. manage
• Ability to build and maintain relationships with brokers and key accounts
• Strong negotiation, communication, and presentation skills
• Self-motivated/Hunter Mentality that can manage multiple priorities in a fast-paced environment
• Collaborative teamwork and alignment
• Creative approach with a desire for continuous improvement

So, if after reading through this long list you’re thinking—I’m not sure I meet 100% of these requirements, should I still apply? YES—if you embody a growth mindset, see challenges as opportunities to develop, and find innovative ways to get the real work that matters done, you sound like our kind of candidate!

The 5 capabilities or mindsets most relevant to this role:

• Be a builder by creating for the future
• Embody a strategic mindset
• Play to win—exceed stretch goals and have fun doing it along the way
• Connect courageously through empathetic, authentic personal connections with warmth and care
• Inspire and influence—build trusting, win-win relationships; motivate those whom you lead and peers

You will thrive here and may just do the best work of your life if…

• You want to be an integral part of shaping an amazing work culture and being a culture-add
• You can be flexible in your approach and abandon past practices if they don’t make sense
• You like to get sh*t, I mean—stuff done
• You can do periods of focused, deep work on projects that drive the business forward

This may not be your ideal next career move if…

• You like a lot of structure, rules, and uniformity
• You like hierarchy, and command and control management
• You like a “big company” impersonal, cog-in-the-machine vibe—that ain’t us
• You like things to not change much (we suggest the elevator business for that)
• Dealing with ambiguity or experimentation is not your jam
• You try to resolve challenging interpersonal situations over instant messaging
• You prefer engaging with your camera off, better yet, on mute, and demonstrating excellence through email

Here’s the deal with our not-so-standard, um… standard interview process because we know you are the curious type, which is why you’re still reading this…

• Quick 30 min phone chat with a high energy member of our Talent Acquisition team to do a quick overview of your background and answer any burning questions you have

• Team interviews are kept to a minimum to foster a more efficient, candidate-friendly process (too many interviewers yields little value and drags out the process for you—and who wants that, right?):

• A short series of in-person or video interviews in a 1:1 setting; these are usually with the hiring manager, one or two other team members, and a person from another team to get broader perspectives (note: we don’t do panel interviews because they don’t give interviewers a chance to ask you unique questions, and we assign interviewers different roles so we’re probing different capabilities)

• A case study or job task to simulate what you’d actually be doing in the role (since your job is not actually to be interviewed for a living, why is that the thing companies rely on so much?) Yes, there will be a small panel for this one so you don’t have to do it more than once, and yes, they might ask you some kind yet probing questions at the end after the raucous applause stops.

• Once your interview concludes, the team will meet for an in-depth consultative process to ensure we are hiring the right person for the right job. Interviewers must come in with a strong yes or no vote beforehand to avoid groupthink with supporting reasons. The collective thoughts on your candidacy will be discussed in an environment of safety to challenge ideas respectfully, debate. and be open to all important qualifications of the candidates. A trained, disinterested bias blocker will be present to help mitigate bias so the team can make a sound hiring decision. The moment of truth arrives when the hiring manager makes the big decision. If you nailed the interviews and the case study was brilliant, guess what? The offer is all yours! And the ball is in your court. Will you accept? We sure hope so because this place is the real deal, and don’t just believe us—just ask the 92% of our people who said this is a great place to work in our most recent employee survey.

We strive to create an equitable and inclusive environment to contribute to the success of our organization. Premier Nutrition provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, marital status, status as a covered veteran and any other category protected under applicable federal, state, provincial and local laws.