Our client is a top financial institution with significant North American holdings. They have operations across most major verticals, including institutional & corporate, wealth management, private clients, commercial banking, treasury, and retail banking.

Introduction

Robertson is seeking a skilled Account Manager III to join our client in support of an existing vacancy.

Contract Period: 8 months with potential to extend and convert

Pay Rate: TBD Location: Toronto, ON Location Type: Hybrid Business Hours: Monday-Friday, 9:00 AM – 5:00 PM

Job Responsibilities

Plan, execute, and optimize integrated marketing campaigns that drive awareness, engagement, and qualified leads across B2B and DTC audiences Manage campaign execution across multiple channels, including paid media, email, website, content marketing, and direct mail, print, etc Managing paid media campaigns across channels such as search, social, display, and native media Partnering with internal performance, digital, and agency teams to launch, monitor, and optimize campaigns Providing ongoing recommendations to improve targeting, creative, messaging, budgets, and channel mix to maximize ROI Supporting website optimization initiatives to improve traffic quality, conversion rates, and engagement Partnering with digital and UX teams to ensure content, tone, and user journeys align with campaign and performance goals Managing website content updates tied to product launches, campaigns, and seasonal initiatives Collaborate with product, distribution, analytics, and agency partners to develop compelling product narratives and performance-driven creative Ensure messaging and tone are customer-centric, conversion-oriented, and aligned with brand standards across all digital touchpoints Support go-to-market activities for new or enhanced travel insurance products Monitor, analyze, and report on campaign performance using KPIs such as impressions, CTR, leads, conversions, CPA, and ROAS Provide data-driven recommendations to optimize paid media and digital marketing programs, leveraging performance insights and testing learnings Support A/B testing of creative, messaging, landing pages, and audience segmentation to improve results Partner with analytics teams to understand performance drivers and identify opportunities for continuous improvement Assist with managing marketing spending, pacing, and budget allocation across paid channels and campaigns Work closely with distribution, product, digital, and analytics teams to ensure marketing and paid media efforts align with business priorities and customer needs Coordinate with agency partners and internal teams to manage timelines, performance reviews, optimizations, and reporting Manage multiple campaigns and stakeholders simultaneously while maintaining strong attention to detail and executional excellence Experience & Qualification Requirements: Bachelor’s degree in marketing required 5+ years of experience in business, with a strong focus on acquisition and conversion in the insurance industry Proven experience executing and optimizing campaigns across digital channels, including paid search, paid social, display, and websites Experience supporting B2B and/or DTC marketing, ideally within financial services or insurance related industries Strong analytical skills with the ability to interpret performance data and translate insights into actionable optimization recommendations Familiarity with common performance marketing metrics (CPA, ROAS, CAC, conversion rate, funnel performance) Excellent communication and collaboration skills, with experience working cross-functionally and with agency partners Highly organized, detail-oriented, and comfortable operating in a fast-paced, matrixed environment Experience working with Canadian Travel Agencies is considered an asset French bilingual fluency is considered an asset How to Apply: If you are a motivated professional looking to contribute to a leading team, please submit your resume outlining your qualifications and experience relevant to this role. Robertson & the clients we represent, value diversity and are committed to creating an inclusive workplace. We invite all qualified individuals to apply.

Background screening is required as part of the onboarding process. The type of screening required (criminal, credit, or other verifications) will vary based on the position and client requirements.

We use AI technology as part of our application review process to assist with screening and assessment. All applications are also reviewed by our recruitment team.

Robertson & the clients we represent are equal opportunity employers, committed to diversity and inclusion. Robertson is a certified diverse supplier and actively seeks to foster a representative and inclusive workforce. We welcome applications from all qualified individuals, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, Aboriginal status, or any other legally protected factors. We champion building a diverse and inclusive environment.